Author: j-d-barker

  • JANICE ELLIS, Ph.D. 10 Question Interview – Author Interviews, Social Justice, Book Discovery

    JANICE ELLIS, Ph.D. 10 Question Interview – Author Interviews, Social Justice, Book Discovery

    CHANTICLEER 10 Question Author Interview Series with

    Dr. Janice Ellis

    Dr. Ellis has written  columns for newspapers, magazines, radio commentary, presented internationally across the U.S., and now online. For the past 30 years she analyzes educational, political, social and economic issues across race, ethnicity, age and socio-economic status. She continues her important work in these challenging times. 

    Dr. Janice Ellis, columnist, author, journalist, radio commentator, and advocate of social justice and Women’s Rights.

    Dr. Janice Ellis entered her book From Liberty to Magnolia In Search of the American Dream into the  2018 Journey Book Awards for Narrative Non-fiction, a division of the Chanticleer International Book Awards (CIBAs). Her stellar memoir was awarded the 2018 Journey Book Awards Grand Prize. The award winning memoir is a truly remarkable book telling what it is like to be Black in America.

    We are honored that Dr. Ellis presented The Critical Role Authors Play in Fostering a Better Society  at Chanticleer’s first virtual conference, VCAC20.  Her presentation was inspirational and thought provoking. Janice S. Ellis has been an author for over 30 years and has written a column for newspapers and radio throughout her career about education, politics, race and socioeconomics. Janice Ellis holds a Ph.D. in Communication Arts, and two Master of Arts degrees, one in Communications Arts and a second in Political Science, all from the University of Wisconsin, Madison, Wisconsin.

    Dr. Ellis is one of our favorite authors—and truly a joy to get to know. She reminds us that the pen is mightier than the sword!

    Now, let’s get better acquainted with  Dr. Janice Ellis.

    Chanticleer: Tell us a little about yourself: How did you start writing?

    Dr. Ellis: A native daughter of Mississippi, I grew up and came of age during the height of the Civil Rights Movement and the Women’s Liberation Movement. Born and reared on a small cotton farm, I was influenced by two converging forces that would set the course of my life. The first was the fear and terror felt by blacks because of their seeking to exercise the right to vote along with other rights and privileges afforded whites. The second was my love of books, the power of words.

    I began writing as a radio commentator for a large radio station right out of graduate school and continued to write commentary for newspapers and radio throughout my career. I also published articles professionally in trade journals. I began writing because I thought the need was great for a good political columnist to help the public better understand those issues that affected their daily lives. A good columnist can impact policy and help shape public opinion to support what Aristotle calls the “greater good.”

    Chanticleer: When did you realize that you were an author?

    Dr. Ellis: I gave it a fleeting thought when I was exempted from an English composition course as a freshman in College after writing some essays during a summer program. But the desire to become an author became more compelling in graduate school in my preparations to become a columnist/commentator. Personal and professional experiences inspired me to become an author of books. From Liberty to Magnolia: In Search of the American Dream is my first book.

     

    Chanticleer: That book has won quite a few awards! In fact, it took home the CIBA 2018 Grand Prize in the Journey Awards for Memoir and Narrative Non-Fiction, From Liberty to Magnolia: In Search of the American Dream. I hear it is collecting other awards, as well. Congratulations!

    Dr. Ellis: I wrote my book because there are lessons from my life journey through poverty, racism, sexism, and sexual harassment that I believe can directly benefit girls and women, blacks, and other minorities. It addresses many of the issues around racial and gender inequality that America continues to grapple with.

    Chanticleer: Thank you for being a graceful and astute voice of authenticity in our world today. We need you! Do you find yourself following the rules or do you like to make up your own rules?

    Dr. Ellis: I basically follow the rules. I have a strong sense of wanting to do the right thing. When that becomes difficult, I still figure out, follow my own path to achieve goals and desired results.

    Chanticleer: What do you do when you’re not writing? Tells us a little about your hobbies.

    Dr. Ellis: I love reading the Bible and religious commentary, and political and historical nonfiction.  When not reading I like to play scrabble and other word games. I also enjoy watching cable news, dramas, thrillers, espionage and action films, some romance and comedy shows. Walking, gardening and fishing are rejuvenating hobbies that I find very fulfilling and satisfying.

    Helpful Sources from Dr. Ellis:
    *
    Dr. Ellis writes about her life experiences and enjoys sharing about how she navigated common challenges.
    * The writing craft books that have helped her the most are William Zinsser, On Writing Well and Writing About Yourself
    * The books about the business of writing that have been most beneficial are Writer’s Digest, Literary Agents, How to Write a Book Proposal, and How to Market Your Book

    Chanticleer: What are you working on now? What can we look forward to seeing next from you?

    Dr. Ellis: I am working on two shorter books, Realizing Your Dream: A Handbook Based on Experience, and Overcoming Racism and Sexism During Your Lifetime. Hopefully, one of the above books to be released later this year.

    Chanticleer Aside: Dr. Ellis won the Nellie Bly Grand Prize for her upcoming journalistic  book, Shaping How Public Opinion: How Real Advocacy Journalism Should be Practiced.

    Cover of Shaping Public Opinion by Janice S. Ellis, PhD. A burning typewriter sits in a series of concentric circles

    Chanticleer: How structured are you in your writing work?

    Dr. Ellis: I have always wanted to be able to write something every day but have yet to achieve that goal. The need to write fresh content on my website has helped the frequency of writing short pieces. In working on books, I usually write until I cannot write anymore, sometimes for 10-14 hours segments. What I have learned that if I stop in mid-sentence, it is easy for me to resume when I begin again.

    Chanticleer: J.D. Barker does that, too. It’s good advice. How do you approach your writing day?

    Dr. Ellis: For a long time, I would begin writing as soon as I awaken and get a cup of coffee. Happily, now, I write anytime during the day. I sit at my computer and open to a blank page, if I am beginning a new article or chapter, it motivates me to begin putting my thoughts down. If I am in the middle of a piece, I pick up where the incomplete sentence stops.

    Chanticleer: Name five of your favorite authors and describe how they influence your work.

    Dr. Ellis: Former President, Jimmy Carter. The simplicity, yet elegant way he writes about his life, his work, and his values in making things better for humanity. Former President, Barack Obama. His vivid way of writing about his life and the American experience and his vision, hope, and optimism for a better America. Maya Angelou. Her cinematic description and compelling call of attention to the not-so-flattering aspects of humanity and highlighting the need for us to change and move toward our higher selves. Robert Ludlum. His command of the intrigue and complexity of characters and storyline. Kings Solomon and David. For the power, poetry, and wisdom in their books of Proverbs, Ecclesiastes, and Psalms.

    Chanticleer: Great choices! What areas in your writing are you most confident in? What advice would you give someone who is struggling in that area?

    Dr. Ellis: I think I am most confident in my ability to analyze and assess a situation and put forth a thoughtful perspective; and the ability to help the reader see, feel, and experience what I am writing about as if they are there with me.

    “You must love the craft of writing. It is a craft. You must be dedicated and believe that what you have to say will make a difference. Be willing to write, re-write, and re-write again and again until your words convey the meaning that is intended.” – Dr. Ellis 

    Chanticleer: Do you ever experience writer’s block? What do you do to overcome it?

    Dr. Ellis: Yes, usually a few days after I have completed a writing project. If I must begin a new article or chapter, I pull up a blank page. Sooner or later, I feel compelled to fill the page with words that make sense, that are impactful. Sometimes, I do some activity totally unrelated to writing and find that something occurs to make me begin writing.

    Chanticleer: What excites you most about writing?

    Dr. Ellis: Sharing thoughts, ideas, experiences, and hopefully solutions that will enlighten, inspire, enable, and encourage someone.

    Chanticleer: I admire how your motives are outward – helping others understand their world and how to navigate it. Well done! What do you do in your community to improve/promote literacy?

    Dr. Ellis: I donate copies of my book to libraries, and give signed copies to individuals. I speak about the power of reading and try to encourage children and young people within my sphere of influence to read, encouraging them to read to others at every opportunity.

    Chanticleer: I love that answer. Give us your best marketing tips, what’s worked to sell more books, gain notoriety, and expand your literary footprint.

    Dr. Ellis: I think each author should do a book tour, with TV and radio appearances, if possible. Even if you cannot physically travel from city to city, technology today can allow you to do a lot from our home our local studios.

    Also, make use of social media. Posting frequently on Facebook, Twitter, Instagram, and blog posts are a must. Speaking engagements are great to keep your book relevant.

    Chanticleer: Especially true today in the face of a global pandemic. What are you working on now? What can we look forward to seeing next from you?

    Dr. Ellis: I am working on two shorter books, Realizing Your Dream: A Handbook Based on Experience, and Overcoming Racism and Sexism During Your Lifetime. Hopefully, one of the above books to be released later this year.

    Chanticleer: We will be looking for those! Who’s the perfect reader for your book?

    Dr. Ellis: Teenage girls, women, minorities who are trying to navigate racism and sexism in reaching and fulfilling their purpose, goals, and dreams in life. And, for all who are concerned about America’s future and who want America’s children of all colors to realize their full potential. It will inform the racists and non-racists, the sexists and non-sexists. It will inspire and empower men and women who are in positions that can make a difference and have the will to do so—parents, teachers, policymakers, social and human rights activists, journalists, business leaders, faith leaders, and many others. Caring Americans, working together, can break the chains of racism and sexism that keep America bound.

    Chanticleer: I believe it! What is the most important thing a reader can do for an author?

    Dr. Ellis: Write a review and express what the book means to them. Recommend the book to family, friends, and colleagues.

    Chanticleer: As always, it is a pleasure spending some time with you today. Be well and keep the good work coming!


    If you would like to know more about Dr. Janice Ellis – make sure you pick up her memoir, From Liberty to Magnolia: In Search of the American Dream and  her soon to be published ground- breaking work Shaping Public Opinion: How Real Advocacy Journalism Should Be Practiced at your local book store – or other retailers

    Also, be sure to like and follow Dr. Ellis on her social media sites:

    Twitter      Facebook     LinkedIn

    And be sure to subscribe to her newsletter here:  Janice’s website

  • Virtual Chanticleer Authors Conference & 2019 CIBAs – A Recap and Opportunity

    Virtual Chanticleer Authors Conference & 2019 CIBAs – A Recap and Opportunity

    We did it!

    We held our first ever VIRTUAL:

    • Chanticleer Authors Conference
    • CIBA Ceremonies 
    • Workshops 
    • Master Writing Classes

    Were the sessions Instructive? Enlightening? Entertaining? 

    Here is what the attendees are saying: 

    “Thank you again and again for a wonderful two weeks! Tremendous range of content and presentation. I enjoyed everything and learned much that I can apply now.” ~~ Judy Santamaria, author of Jetty Cat Palace Cafe

     

    “Your workshops have been incredibly instructive, and I’m greatly looking forward to the next one with Donald Maass.” ~~ John Middleton Simpson
    “Thank you again for all your hard work on this year’s conference. Truly you three are on the cutting edge and allowing us to all see into the future of publishing. And thank you for including such an excellent array of presentations – broad-based and informative on so many levels.”  ~~Gail Noble-Sanderson, author of The Lavender Meuse Trilogy

     

    “I’m writing to say how much I enjoyed the conference this year.” ~~ John  W. Feist, author of Blind Trust

    “Amazing job you did on presenting a VCAC!”  ~~JP Kenna, author of Joel Emmanuel

     

    “Hi Kiffer, Well, you guys did it! In my opinion, you pulled off a really good awards ceremony and I enjoyed attending by Zoom. I look forward to next year, in-person, fingers crossed.”  ~~Tim Cole, science fiction author

     

    “Hi Kiffer, I’m really enjoying my first (V)CAC! Thanx for a great conference! Very much appreciate all the work you and Sharon have done getting this conference and classes set up for everyone!” ~~ Susannah Dawn, author of Search for the Armor of God

     

    “How wonderful that the virtual conference was such a roaring success! You should be so very proud – and you are probably relieved as well! Thank you so much for all your hard work and making it wonderful for all the attendees!” ~~Alex Paul, author of the Middle-Grade series — Arkeen Freeth

     

    “We had a blast at the Chanticleer Authors Conference—held in our living room…Since in-person conferences are on an indefinite hold, Chanticleer moved everything to Zoom and did a wonderful job at that…a good time was had by all. We missed the scenery and human connection, but were grateful Chanticleer was able to pull off such a great virtual conference. Hopefully, we can toast in person next year.” ~~V & D Povall, authors of Jackal in the Mirror

     

    And the love notes continue to come in! We are grateful and appreciative of each one! 

    Were there any problems? 

    Sandra L R from Australia: “Sorry All. That last message was from my cat running over my keyboard.”

    Mark S. M: “Sitting here over and over agreeing with so many points out loud. I think I might be annoying my wife.”

    What Made VCAC20 So AWESOME?

    The presenters and attendees! 

    And we all learned new ways of doing things—together! 

    Learn from the Best! 

    Below is a sampling of the sessions that we recorded and are available on the VIMEO video platform.

    Many of you who attended VCAC have been able to rewatch some of your favorite sessions at your convenience that have been uploaded to VIMEO.

    Now, we are making the videos available to those who did not register for VCAC. You can access these videos on VIMEO!

    You can click here to see the sessions that have been uploaded. We upload new videos weekly! Scroll down to see the list.

    Film and Entertainment Sessions

    • Book to Film Panel Discussion with Top Hollywood Producer Scott Steindorff, and Top International Best-selling authors Robert Dugoni and J.D. Barker. Both of whose novels have been optioned for film and TV. Moderated by Chris Leibig, Paranormal Grand Prize winner for his legal thriller/paranormal novel Almost Mortal.
    • Exploration of New and Revolutionary Ways of Storytelling including Delving into Immersive, Mixed Reality, and Digital Art –Scott Steindorff, CEO of Stone Village Productions Steindorff is well-known in the industry for acquiring and adapting literary properties, and delivering commercially successful and award-winning television series and films.
    • It Takes a Village to Make a Film – Authors, Actors, Screenwriters, Producers, & Directors a Discussionwith film producer Scott Steindorff, author & actress Tina Sloan, author Chris Humphreys, and Bellingham’s own Talking to Crows film production company with Cassidy and Stacy Moderating the Panel.

    Writing Craft Sessions & Master Writing Classes

    • Robert Dugoni – Plotting the Opening: One Chance to Make A First Impression 
    • Chris Humphreys – Writing Fiction–Chris examines how to both fictionalize real characters and realize fictional ones. 
    • Donald Maass — Writing Craft  

    Marketing & Promotion & Distribution Sessions

    • A Multi-prong Approach to Book Marketing with Sean Dwyer – Non-Fiction, Michelle Cox – Historical Fiction, J.I. Rogers – Science Fiction, and Kiffer Brown 
    • How to Create Awesome Audiobooks on a BudgetC.C. Humphreys and Elana Mugdan along with Hindenburg Systems’ expert Jonathan Hurley
    • Voice-Driven Technology and the Future of Publishing – Paul Cutsinger – Head of Amazon’s Alexa Project
    • 5 Reasons Why You Should Publish Your Epubs on  Bookchain –Simon-Pierre Marion
    • Bookbub and Book Discovery Services for Readers with Pamela Beason
    • Why Amazon Alexa Should Be Telling Your Story – Chatables founders Amy Stapleton and Wayne Richard
    • Don’t be Left OUT and OFF the Airwaves – Intro to Podcasting with Hindenburg Systems’ expert Anita Michalski

    Technical Workshops with Hindenburg Systems

    • Audiobook Creationwith Jonathan Hurley, Hindenburg Systems
    • Podcast Editing, Broadcasting, Distributionwith Anita Michalski, Hindenburg Systems

    IF you missed the Virtual Chanticleer Authors Conference, now is your chance to access the video recordings of the live sessions, workshops, and masterclasses.

    Here is the link, where if you did not register for VCAC, you can look through the VOD (Videos on Demand) on VIMEO and purchase just the ones that are of interest OR the whole collection for $275 – a savings of approximately $300.

    Remember, if you did register for VCAC20, your access to videos is included with registration. Contact DBeaumier@ChantiReviews.com if you haven’t received your VCAC access codes for all VCAC registrants.

    Please email Chanticleer@ChantiReviews.com if you have any questions or comments.

    Each night of the six day virtual conference, we capped off the evening with the CIBA Awards Announcements.

     

    Here is a link to the original schedule for more information:  https://www.chantireviews.com/chanticleer-conference/chanticleer-authors-conference-schedule/

    Click here to see the 2019 Chanticleer International Book Awards announcements!

    Part One

    The 2019 Chanticleer International Book Awards Overall Grand Prize and Division Grand Prize and First Place Category Winners (CIBAs) – Part One

    Part Two

    Part Two – The 2019 Chanticleer International Book Awards Overall Grand Prize Winner and Division Grand Prize and First Place Category Winners

    Part Three

    Part Three – The 2019 Chanticleer International Book Awards Overall Grand Prize Winner, Division Grand Prize and First Place Category Winners – CIBAs

    The 2019 Overall Chanticleer International Book Awards Grand Prize Winner – 2019 CIBAs

    And if you would like to watch the videos of VCAC20, they are uploaded to VIMEO and our available to watch on demand for a fee.  Just click on this link.

     

  • BOOK MARKETING: TIPS and TRICKS from a PRO! – Book Marketing, Author Interview, Writing Craft, CIBAs

    BOOK MARKETING: TIPS and TRICKS from a PRO! – Book Marketing, Author Interview, Writing Craft, CIBAs

    We’ve long said that we are leaders in digital and technology. This is who we are! Now, because of our new living situation, i.e. COVID19, digital platforms and marketing tips are even more important to creating and sustaining our author platforms and building our readership.

    What we need is strategy – and a bit of know-how to make our efforts pay off. We all want to sell books. We all want to be writing and connecting with our audiences. While thinking about this today, Kiffer and I thought we would revisit one of our most helpful posts about Book Marketing. Michelle Cox’s, Hot Marketing Tips are Shared in the 10 Question Author Interview with MICHELLE COX – Author Interviews, Marketing, Craft of Writing. Here’s an author who knows what she’s talking about.

    Michelle Cox is one of the panelists on A Multi-prong Approach to Book Marketing with Paul Hanson of Village Books, Michelle Cox – Historical Fiction, J.I. Rogers – Science Fiction, and Tina Sloan, contemporary thriller author and actress that is scheduled for Sunday, Sept 13, 2020 at  VCAC.

    After reading this post, you feel you would like some new information, I would like to invite you to our VCAC starting next week, September 8 – 13, 2020, where experts, like bestselling authors Robert Dugoni, J.D. Barker, top film producer Scott Steindorff, author /actor Chris Humphreys, Amy Stapleton and Wayne Richard from CHATABLES, and Paul Cutsinger from ALEXA, Anita Michalski and Jonathan Hurley from Hindenburg Systems – and so many, many more experts (click here to see a complete list of our Headliners, Presenters, and Faculty) who will go into depth about book marketing in today’s new world. We even have Tana Hope to show us how to take care of yourself. We all need that, right?

    Here’s your official invitation to VCAC20: click here.

    And now, back to Michelle Cox… 

    Mystery & Mayhem Book Awards Grand Prize winner Michelle Cox graciously shares her writing life and knowledge with us along with some hot marketing tips and tools! Read on!

     “When I finally decided to try writing, the creativity within me, that divine essence, finally found its true home.  I’m happiest when I’m creating, and I hope I can keep writing for a long time.” – Michelle Cox

    Michelle Cox, award-winning author, at work in her writing lair

    Chanticleer: Thanks for coming by, Michelle. Tell us what genre best describes your work? And, what led you to write in this genre?

    Cox: Well, that’s a great question!  I usually at least place as a semi-finalist in three different categories at the Chanticleer awards, for example, so that should be a pretty good indication.

    Romance Fiction Award Post 1750s Historical Fiction Award Cozy Mystery Fiction Award

    My series is set during the 1930s in Chicago, so that qualifies it to be historical fiction, but it’s also mystery and romance.  I guess “romantic-suspense” would be the best way to describe the series, but without the bare-chested guys on the cover.

    They always say to write what you would want to read, and this is it!  I set the series set in my favorite era; added a little bit of mystery, a little bit of romance; flavored it with the haves- and the have-nots of the era, as well as a touch of the English aristocracy; and then stocked it with lots of characters and subplots weaving in and out . . . sheer heaven!

    Chanticleer: And that’s why we love you and your books! What do you do when you’re not writing? Tells us a little about your hobbies.

    Cox: I no longer have any! I used to have hobbies before writing took over my life. If I do have a few minutes here and there, I still love to garden and bake, but my real love, however, is board games.  I’m a fanatic and have become a sort of a collector now.

    Playing games with Michelle Cox! Did the butler do it?

    Chanti: That sounds like a lot of fun! So, how do you approach your writing day?

    Cox: As soon as my kids get on the bus at 6:50 am, I make my second cup of coffee and sit down at my desk.  I’m not allowed to do any social media, though I do always do a quick email check to see, you know, if I won the Pulitzer or something (it’s always no), and then I start working on whatever manuscript I’m currently on.  My brain is its crispest early in the morning, so I have to use that time for the work that takes the most concentration.  There’s something to be said about productivity when you know you only have a limited time to write.  There’s no room for writer’s block or procrastination.  When you know you only have so much time, you have a way of just sitting down and doing it.

     

    When I reach whatever my writing goal is for that day, I spend the next five to seven hours (until the kids come home) doing marketing and PR—anything from writing the blog or the newsletter or articles or interviews, taping podcasts, setting up events, answering email, attending to social media, etc.  It’s really a full-time job, though, sadly, the actual writing, the part I love, is the part I get to spend the least on.

     

    Chanti: Marketing pays off, right? Name five of your favorite authors and describe how they influence your work.

    Cox: My series is known for the plethora of rich characters scattered throughout and the big saga-like plots.  I was definitely influenced in this by my early favorites: Louisa May Alcott, Catherine Cookson, and Charles Dickens.  My other two favorites would be Anthony Trollope and Jane Austin for their subtlety in character and their overall ability to use language so beautifully.

    Chanti: I cannot argue with your choices. These are delicious authors – and novels!

    I know you gave us a snapshot of your work-day earlier, but could you give us your best marketing tips, what’s worked to sell more books, gain notoriety, and expand your literary footprint.

    Cox: Wow!  That’s a great question, but so hard to answer.  All marketing is pretty elusive, isn’t it?  It’s a constant process of throwing things at the wall and seeing what sticks.  It’s also important to remember that what works for one person, might not work for everyone.  It’s not an exact science.  If it were, we’d all be rich!

    But, in general, here are some good marketing tips that I have found to work:

    • Try to figure out where your readers are. Most of my readers, for example, are on Facebook, so that’s where I spend most of my social media time.
    • Think of yourself as a brand and try to match your posts accordingly. I post things about myself or the book or writing, but mostly old recipes, period drama news, or old stories from the past (which constitute my blog). Also, I’m very careful never to post anything religious or political.  This is a business, and the more you see yourself that way and follow basic business protocols, the more successful you’ll be.

    • Try to build your newsletter list by offering a freebie (such as free story, writing tips, a webinar, a prequel). Personally, I do it by running contests with really big prize packages. I make sure to state that the contest winner will be picked only from my newsletter subscribers.  I pay a designer to create a beautiful graphic of the prizes, post it on FB, and then boost the post.  Not only does this get me a lot of new subscribers (sometimes thousands), but it exposes the series to new readers as well!
    • Build your network. Join online author groups (I am part of a fabulous private FB group organized by my publisher, She Writes Press. We all share ideas, marketing tips, and offer support and advice, especially to the newer authors just coming on board.  It’s a collective wealth of information.) or real-world groups in your area.  Don’t be jealous of the success of others, but help each other as much as possible. As my publisher, Brooke Warner has said, “There’s room for everyone at the table.”
    • Show up at other authors events, write reviews, help promote whenever possible.  Go to conferences to meet not just readers, but other authors who can potentially help you.  Remember that you are a business, and you need to do work within your community to begin standing out.

    • For example, my publisher and I overprinted Book 2 of my series, so, as per my contract, when the first year of publication had passed, I was faced with having to pay a storage fee for these extra books (a couple of thousand), have them shipped to my garage, or have them destroyed.  I decided, instead, to send them to libraries and conference organizers.  It was a lot of work and expense, but it got my book into the hands of hundreds, if not thousands, of potential readers, and hopefully, they’ll come back for more and buy the rest of the series.  You have to be willing to take risks.

     

    • Also in this category would be to try to get a Bookbub deal, which, as we all know is really tough.  Again, for Book 2 of the series, we submitted four times, trying to get a deal with the book being priced at .99 cents.  I finally decided to offer it for free, and we cleverly put a buy link to book 3 at the end of Book 2.  Bookbub then offered me a deal, and I had over 55,000 downloads in one day!  Hopefully, a lot of those people will go on to buy Book 3 at full price.

    • Lastly, if the first book of your series is free, either permanently or occasionally, you can join Book Funnel, in which you “bundle” your book with others of a similar genre with each author promoting the bundle to their social network, which exposes your series to a whole new crop of readers.  Readers are able to download your free book in exchange for their email address.  So not only are you getting readers hooked on your series (hopefully!), but you’re building your subscriber/newsletter list.

     

    Chanti: You could teach a Master Class on this at CAC20! Let’s chat about this later.

    Chanti: What are you working on now? What can we look forward to seeing next from you?

    Cox: Book 5 of the series is currently in production and scheduled to be released in Spring 2020.  I said I was going to take a break from the series after that, but I admit, I’ve already started sketching out Book 6 –  I can’t help it!

    But what’s really exciting is a new stand-alone novel, The Love You Take, that I wrote, also based partially on a true story and set in Chicago in the 1930s.  It’s a really fabulous book if I do say so, about a “backward” girl who has to go and live at a home for “bad girls” after she unwittingly becomes pregnant. I’m currently querying agents for it.

    Chanti: Sounds intriguing. Please keep us updated. Who’s the perfect reader for your book?

    Cox: Though some men enjoy my books, the primary audience is women. Anyone who loves Downton Abbey; Upstairs, Downstairs; Miss Fisher’s Murder Mysteries, the old black and white films, like The Thin Man . . . basically any period drama or old movie . . . will love my series.  I can’t tell you how many people have written to me to tell me that the series is so visual, that reading it was like watching a movie.  It’s delightful escapism; people tell me all the time they feel like they’ve been transported back in time after reading them.

    Chanti: I know that’s why we read your books #delightful! What is the most important thing a reader can do for an author?

    Cox: Tell a friend!  Research shows that the number one thing that influences people to buy books is word-of-mouth.  If you like a book, recommend it to friends or your book club.  The second best thing is to write a review!  People seem wary of doing this, telling me that they’re nervous about what to write.

    “Nonsense!” I say.

    A review can be one sentence: “This was a great book; I enjoyed it!”

    There.  Done.

    You don’t have to go into a lengthy reworking of the synopsis (why do people do this?) or delve into symbolism or themes or whatever.  Just give your one-sentence opinion!

    Chanti: I’ve been telling my non-writing friends this for years… Do you ever experience writer’s block? What do you do to overcome it?

    Cox: Not really!  I have a lot of story ideas in my head, and thus I usually have the opposite problem.  This is where outlining can really help.  If you have a pretty weighty outline sketched out, then when you sit down to write each day, you pretty much already know what you’re supposed to write that day.  Likewise, I enjoy taking an evening walk (or I try to, anyway!), during which I think about tomorrow’s chapter and what needs to go into it.  Sometimes I even voice record if I have a really good idea or some strands of dialog.  There’s something about walking—moving the legs back and forth, back and forth—that seems to stimulate something in the brain. They say that Dickens used to walk the streets of London for hours in the wee hours of the night.  Now I know why!

    Chanti: Time to reflect and let your mind wander. Movement really does help with this. What excites you most about writing?

    Cox: Creating something out of nothing.  I’ve always been a really creative person.  Looking back, I see now that I’ve always been striving to create, and for a long time it took on many different forms.  As a kid, I was always trying to illustrate Louisa May Alcott’s books or write little fan fiction stories based on Jo March.  As I got older, it took the form of gardening and decorating the house, and then baking and then creating elaborate kids’ birthday party invitations!  When I finally decided to try writing (long story), the creativity within me, that divine essence, finally found its true home.  I’m happiest when I’m creating, and I hope I can keep writing for a long time.

    Chanti: We hope you do, too, Michelle. What a fabulous interview! Thank you for sharing your story with us. 

    Speaking of sharing, if you like what you’ve read, please “like, comment, and share!” Sharing is caring, baby!

    The CIBA Grand Prize Winners

     

    Michelle Cox is a multi-award-winning author who recently spent some time with us at CAC19. This year was particularly special because Michelle won the CIBA 2018 Grand Prize for Mystery & Mayhem Awards!

     

    and took 1st Place in the Chatelaine Awards for Romantic Fiction – both awards are in honor of her book, A Promise Given. We will probably never stop celebrating this – it’s just too much fun!

    To find out what Michelle’s up to next, Find and Follow her here:

     Facebook 

    Twitter

    Instagram 

    Michelle’s Website: http://michellecoxauthor.com/

  • LEARN FROM THE BEST at VCAC 20 – J.D.Barker, Bob Dugoni, Chris Humphreys, Don Maass, Jessica Morrell

    LEARN FROM THE BEST at VCAC 20 – J.D.Barker, Bob Dugoni, Chris Humphreys, Don Maass, Jessica Morrell

    Learn from the Best at VCAC 20

    Join us at the Virtual Chanticleer Authors Conference

    Tuesday – Sunday, Sept 8 – 13, 2020 

    9:30 a.m. to 4:30 p.m. PST

    VIRTUAL LIVE SESSIONS via ZOOM

    The New ERA of Content Creation in All Its Forms

    J.D. Barker, Robert Dugoni, Chris Humphreys,

    Donald Maass, Jessica Morrell,

    Scott Steindorff

    Read more about the VCAC faculty, by clicking here. 

    Sessions will be recorded and available later viewing through VIMEO exclusively to all registered participants.

    Only one session will be presented at a time so YOU select which ones you want to see LIVE and which ones you will want to view later via VIMEO or revisit the session. Master Classes and Workshops will be held the following week starting on Wednesday, Sept 16, 2020. 

    Tuesday – Sunday, Sept 8 – 13, 2020 – VCAC Sessions

    9:30 a.m. to 4:30 p.m. PST

    Click here for the VCAC Schedule

    Headliners Include: 

    JD Barker
    Robert Dugoni
    Chris (C.C.) Humphreys
    Scott Steindorff

    Technical Workshops with Hindenburg Systems Experts

    Wed. Sept 16, 2020

    Audiobook Creation with Jonathan Hurley

    Podcast Nuts and Bolts with Anita Michalski

    Click here to learn more about the Hindenburg Workshops

    Master Writing Classes to Take Your Works to the Next Level 

    with Donald Maass

    Sunday, Sept 20, 2020 (9:30 – 4:30 PST with breaks, lunch breaks and Q & A)

    and Jessica Morrell

    Jessica Page Morrell

    Thursday and Friday mornings, Sept 17 & 18, 2020 (9:30 a.m. – 12:30 p.m. PST with breaks)

    Click here to learn more about the Master Writing Classes

    Don’t Delay! Register Today!   You may register for Workshops and Master Classes separately

    Click here for the VCAC Schedule of Sessions

    Topics at VCAC 20

    • Virtual Author Events: How To Pivot from LIVE to VIRTUAL for Book Launches, Book Clubs, and Book Events with Janet Oakley, Sean Dwyer, & Gail Noble Sanderson
    • Book to Film Panel Discussion with Scott Steindorff, Robert Dugoni, and J.D. Barker. Moderator is Chris Leibig
    • It Takes a Village to Make a Film – Authors, Actors, Screenwriters, Producers, & Directors  a Discussion with Tina Sloan, Scott Steindorff, & Kaylin McFarren, and Talk to Crows Production Company 
    • The Critical Role Authors Play in Fostering a Better Society – Janice S. Ellis, Ph.D. 
    • Exploration of New and Revolutionary Ways of Storytelling including Delving into Immersive, Mixed Reality, and Digital Art – Scott Steindorff 
    • How to Have 1,048 Readers Requesting Your Book in the 1st Day of a 100 Book Giveaway – Kaylin McFarren shares her Goodreads and Amazon Secrets to increasing book sales. 
    •  Writing and Selling Children’s Books – Children’s Book Authors Share Their Tips & Tools – Denise Ditto Satterfield, Barbara Jean Hicks, M.J. Evans, 
    •  Voice Driven Technology and the Future of Publishing – Paul Cutsinger 
    • Why Amazon Alexa Should Be Telling Your Story – 3 Sessions– Amy Stapleton and Wayne Richard
    • How to Create a Sustainable and Compelling Series – Panel : Diane Garland, Wendy Delaney, Pamela Beason, J.D. Barker 
    • 5 Reasons Why You Should Publish Your Epubs on  Bookchain – Simon-Pierre Marion
    • Your Story World: Beyond Eye Color and the Weather – Diane Garland
    • Don’t be Left OUT and OFF the Airwaves – Intro to Podcasting with Hindenburg Systems’ expert Anita Michalski
    • Historical Fiction–Chris Humphreys will examine how to both fictionalize real characters and realize fictional ones. 
    • Just Call Out My Name – Collaborating with Other Authors – Janet Shawgo & Sean Dwyer
    • Writers: Improve Your Productivity and Your Health by  Correcting Posture with Tana Hope
    • 5 Reasons Why You Should Publish Your Epubs on  Bookchain – Simon-Pierre Marion

    And more …

    Click here to read more about the VCAC presenters and panelists! 

    Don’t Delay. Register Today for these LIVE ZOOM SESSIONS! 

    Sessions Start in just 7 Days! Tuesday, Sept. 8, 2020! 

    The 2019  CIBA Awards First Place Awards Winners will be announced  every day (Tuesday – Saturday, Sept 8 -12, 2020) starting at 5 p.m. PST at the CIBA Virtual Ceremonies.  All 2019 CIBA Finalists will be recognized during VCAC!

    The 2019 CIBA Grand Prize Division Winners and the Overall Grand Prize for Best Book will be announced and recognized on Sunday, Sept 13, 2020 starting at 5: 30 p.m. PST ceremony.

    All announcements are LIVE and we will have a Virtual Celebration Party after each day! 

    Have your favorite bubbly ready to cheer on your favorite authors! LIVE and INTERACTIVE! 

    See YOU at VCAC 20!

  • HOW to INCREASE ONLINE BOOK SALES – Part 2 by Kiffer Brown

    HOW to INCREASE ONLINE BOOK SALES – Part 2 by Kiffer Brown

    How to Increase Online Book Sales – Part 2 by Kiffer Brown

    I receive several emails a week from authors wanting to know if there is one thing that they can do to increase book sales. Many confess that they despise spending time that they could be writing on “marketing tasks” and abhor the idea of “wasting time” on social media.

    The Attack of Social Media – sometimes I feel this way…

    I get it. I truly do.

    However, as with any product, your books must have a marketing and promotional strategy if you are going to increase sales. Participating in social media is a must in just about any product marketing strategy.

    J.D. Barker, master of suspense and international best-selling thriller author and whose books are under contract for TV series and movies, reminded us at the Chanticleer Authors Conference,

    “Books are products—products to be sold.” – J.D. Barker

    If you want to make a living as an author,  never forget those simple words from J.D.

    At CAC 19, J.D. shared with us his very structured plan that he developed for launching his first novel. We hope to have him back soon.

    JD Barker presented at CAC19

    A successful marketing and promotion plan is part data driven, part art, and part luck. And you know the old saying that, “Luck is Opportunity meeting Preparation and Planning.” Your job is to write the best work possible, promote it like an expert guerrilla marketeer, and, of course, build your brand as an author. Easy Peasy. Well, no. But if you do, and one day the stars align, and those days do happen, you will be ready. And remember your plan doesn’t have to be perfect. Every little bit helps and builds.

    The main thing is to get started as another one of my favorite authors says.

    Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it.  ~Goethe

    Your brand and book marketing strategy should be a multi-pronged approach that is consistent and plans for at least three years into the future. You can always pivot if needed.

    Remember that Budweiser, Pringle Potato Chips, Heinz ketchup, Reese’s Peanut Butter Cups,  and others pay the  $5.6 million dollars for a 30-second ad in the 2020 Superbowl just to keep their brands in your Top-of-Mind associations.

    Your marketing and promotion strategy is to keep your brand (author name) and products (books) promoted with  magazine articles, interviews, blog posts, social media posts, old-school marketing materials, graphics and visual images, etc. on a consistent basis with a few “major event promotions” throughout the year for content and P/R generation.

    Keep that $5.6 million dollars per 30-seconds in mind the next time you think that you are wasting time promoting your brand and your work on social media. And like the Superbowl ads, your social media posts must be compelling to stand out in a crowded field.

    Whether or not you are aiming to go the traditional publishing route or self-publish, building your brand and book promotion strategy is key to have a successful writing career.  Having a brand and marketing strategy will open many more possibilities and doors for you.

    Here is an all-too-familiar scenario that I have heard again and again from literary agents (mostly when we are having drinks together in the evening after book expos or trade shows):

    The conversation from the lit agent (no pun intended) generally goes something like this:

    I just read this compelling manuscript. I thought that it might have potential (as in commercial potential because that is what pays the bills). So, I got online to see what kind of digital footprint the author has. Crickets. The website’s last blog post was eighteen months ago. I clicked on the Facebook page–no fan-base or street team. Twitter was just re-posting of posts that have nothing to do with other authors in her genre or of interest to potential readers…and Instagram was the same. So, I guess I will have to give this manuscript a pass. It seems to me that the author just isn’t serious about having a writing career and I don’t have  the time to get her social media platform up to speed  while shopping the manuscript. 

    As opposed to this rare excited version of a lit agent discovering the magical gem of great writing and serious promotional efforts that I did have the opportunity to hear (and drink a celebratory glass of champagne with):

    Oh my god! I just read this compelling manuscript. I thought that it might have potential. So, I got online and JACKPOT! This author is doing everything right to reach her target market. Her marketing strategy will make it so much more easier for me to sell the book to _______ (insert publisher here). She has a lively website that is current and up-to-date. I saw a lot of consistent activity on her author Facebook page. Her Instagram posts are subtlety promotional. Perfect! And I see that she has a calendar full of scheduled events. It is so rare to find this combination of talent and business sense. 

    Now I understand that some of you will say, “Au contraire, mon ami!  If I self-publish, I will be the bane of literary agents. Lit agents will not touch self-published authors.”  I hear you mumble to yourself.

    As for the disbelievers who think that self-publishing makes you untouchable to literary agents, I will use J.D. Barker as one of the tried and true examples of disproving that is old advice from before 2010. What a difference a decade makes.

    J.D. Barker successfully published his debut novel as an indie and sold enough copies to land on the radar of the traditional publishers in a BIG way including seven-figure advances, two feature films, and a television series. 

    For now, please bear with me as I go off-topic for a bit… for those who are familiar with me, you probably have come to expect this wandering around bit on my part.

    SHORTS – (a prelude to Part Two — How to Increase Online Sales) 

    Even if you are planning on going  the traditional publishing route and not self-publishing, you will have to create a social media platform and a brand. Remember the book and the film Julie and Julia by Julie Powell. She is an inspiration to bloggers everywhere. Her book was basically a compilation of her blog posts.

    Julie Powell–inspiring bloggers everywhere!

    Hugh Howey self-published the science fiction blockbuster short story Wool – and Simon and Schuster picked up his omnibus of short stories. Howey is now sailing around in the South Pacific on his custom yacht as I write this. (I did have a chance to meet him several times before he embarked– he is a really nice guy.) Of course, everyone thinks that Howey  was an overnight success. It only took him ten years of writing consistently for one short story to take off and create a fandom for all of his works.

    Hugh Howey, author of WOOL

    Andy Weir self-published his debut novel, The Martian. He said I was writing all sorts of stories. I had three different serials going, and random short stories that I would post. I just kind of wrote whatever I wanted, and ‘The Martian’ was just one of the serials, but it was the one that the readers clearly liked the best, and so that helped encourage me to write it more than the others,” Weir told Recode.

    It took Weir a long time to get his writing career off the ground. He even took several years of as software programmer to work on his writing, but then had to go back to programming until The Martian took root and agents were contacting him about publishing deals and movie deals.

    As Jerry Macquire said, “Show me the money.”  In the publishing industry that equates to copies sold and your author brand.


    CIBA SHORTS

    We became so excited about Short Stories from writing this blog post that we decided to finally offer a CIBA Book Awards division. We have received many requests for an awards program for  just for short stories, novelettes, and novella. So without further ado… The CIBA Shorts!

    Anthologies and Collections are accepted along with solitary works. Click on this link to learn more https://www.chantireviews.com/contests/

     


    Back to the point of Part Two – as I circle back around to:  How to Sell More Books Online!

    Link to Part One of How to Increase Book Sales 

    Michelle Cox, a Mystery & Mayhem Grand Prize Winner, shares her strategy for promoting  her well-received Henrietta and Inspector Howard mystery novel series.

    Michelle says, “I spend five to seven hours a day doing marketing and PR—anything from writing the blog or the newsletter or articles or interviews, taping podcasts, setting up events, answering email, attending to social media, etc.  It’s really a full-time job, though, sadly, the actual writing, the part I love, is the part I get to spend the least on.”

    Award-winning mystery author, Michelle Cox

    Michelle continues:

    All marketing is pretty elusive, isn’t it?  It’s a constant process of throwing things at the wall and seeing what sticks.  It’s also important to remember that what works for one person, might not work for everyone.  It’s not an exact science.  If it were, we’d all be rich!

    But, in general, here are some good marketing tips that I have found to work:

    • Try to figure out where your readers are. Most of my readers, for example, are on Facebook, so that’s where I spend most of my social media time.
    • Think of yourself as a brand and try to match your posts accordingly. I post things about myself or the book or writing, but mostly old recipes, period drama news, or old stories from the past (which constitute my blog).
    • Also, I’m very careful never to post anything religious or political.  This is a business, and the more you see yourself that way and follow basic business protocols, the more successful you’ll be.
    • Try to build your newsletter list by offering a freebie (such as free story, writing tips, a webinar, a prequel). Personally, I do it by running contests with really big prize packages. I make sure to state that the contest winner will be picked only from my newsletter subscribers.  I pay a designer to create a beautiful graphic of the prizes, post it on Facebook, and then boost the post.  Not only does this get me a lot of new subscribers (sometimes up to 1,000!), but it exposes the series to new readers as well!
    • Build your network. Join online author groups (I am part of a fabulous private FB group organized by my publisher, She Writes Press. We all share ideas, marketing tips, and offer support and advice, especially to the newer authors just coming on board.  It’s a collective wealth of information.) or real-world groups in your area.  Don’t be jealous of the success of others, but help each other as much as possible. As my publisher, Brooke Warner has said, “There’s room for everyone at the table.”
    • Show up at other authors events, write reviews, help promote whenever possible.  Go to conferences to meet not just readers, but other authors who can potentially help you.  Remember that you are a business, and you need to do work within your community to begin standing out.

    Read more of Michelle Cox’s Marketing Tips that she shared with us by clicking this link. 

    You can discover more Book Marketing and Promotion Gems by reading Sharon E. Anderson’s 10 Question Interviews blog posts series  that can be found on the Chanticleer Reviews website.  

    The latest interview is with the CYGNUS Grand Prize winner, J.I. Rogers. Rogers discusses her marketing tips and her Patreon marketing strategy. Click here to read. 

    Please stay tuned for Part Three of How to Increase Online Book Sales by Kiffer Brown

    HANDY LINKS – Chanticleer Reviews Tool Box Series 

    Below are links to blog posts on the Chanticleer website that have more information on the above points: 

    How to Increase Book Sales Online – Part One

    BISAC CODES – Not Just Alphabet Soup

    Hashtag Primer 

    Book Reviews – 4 Types and Why You Need All Four

    Social Media and Creating and Keeping Top of Mind Association with Readers


    Chanticleer Writer’s Toolbox

    Thank you for reading this Chanticleer Writer’s Toolbox post on Marketing and Book Promotion to Increase Online Book Sales.

    We do a post (SOON) about book selling and distribution platforms – increasing your target market globally.

    Also, we will continue to post the 2019 CIBA Finalists, so please stay tuned.

    And, we will have new writing craft posts from top editors coming your way to keep you writing and editing during these unprecedented times.


    We encourage you to stay in contact with each other and with us  during this stint of practicing physical distancing to prevent the spread of COVID-19.

    Let us know how you are doing, what is going on where you live, how are you progressing on your writing projects.

    I invite each of you to join us at The Roost – a private online Chanticleer Community for writers and authors and publishing professionals. You are welcome to email me for more info also.

    We are active on Facebook, Twitter, and Instagram. You can find us by using our social media handle @ChantiReviews

    Minimize physical contact! Maximize social connecting!

    Here are our contact emails:  

    General information:  Chanticleer@ChantiReviews.com

    Editorial:  BookEditor@ChantiReviews.com

    Reviews: Sanderson@ChantiReviews.com

    Me:  KBrown@ChantiReviews.com

    Take care, be safe.

    Keep writing and creating magic! 

    Kiffer and Sharon & Entire Team Chanticleer 

     

  • Chanticleer Reviews Magazine sets a First World Wide Record!

    Chanticleer Reviews Magazine sets a First World Wide Record!

    This exciting news is just in from Bookchain, by Scenarex.

    Bookchain® is a brand-new platform bringing a refreshingly flexible way to publish and distribute ebooks, based on blockchain technology.

    Through smart contracts, the platform enables the configuration of the security, trace ability, attribution, and distribution settings of an e-book.

    Bookchain® was specifically designed to fit the different needs of all those involved in the digital publishing industry. They created it to be fully adaptable to the reality of publishers, indie publishers and self-publishing authors.

    And now Bookchain publishes digital magazines on the blockchain!

    Chanticleer Reviews magazine is the first magazine to be published on the blockchain!

    What is so important about blockchain? 

    Blockchain is the foundation of a New Era of the Internet —

    “Publishing is at the epicenter of digital disruption.”Paul Michelman, MIT & MIT Sloan.

     

    Simon-Pierre Marion, CEO of Scenarex and its Bookchain division that is headquartered in Montreal, Canada, has reported to me that

    The Chanticleer Reviews magazine is the very first magazine to be published on the blockchain and using blockchain technology.

    An impromptu celebration for this historic news in publishing!

    [Editorial Note: Even magazines published about the blockchain are not on the blockchain. They are available to download, but they are not available on different devices like our magazine is the one of Bookchain. – kb]

    The Colibrio Reading System that is headquartered in Gothenburg, Sweden, has made this possible with their new innovative Reading System SDK, built on the Modern Web Platform. It is a web first engine, developed using 2019 (and moving into 2020) technologies and practices and built to support new upcoming standards, as well as the current publishing formats. Bookchain uses the Colibrio Reading System.

    “The Colibrio Reader focuses on preserving authors, publishers and designers original visual style. It is the only Digital Reading System which can configure detailed rules for pagination to avoid orphans, widows, split boxes and much more, regardless of document structure and semantics.”  

    Get your history making e-zine today at Bookchain! Click on this link to purchase this special edition Chanticleer Reviews e-zine for $3.99  that features interviews with J.D. Barker, Ron Yates, and celebrates the CIBA 2018 winners.  https://catalogue.bookchain.ca/book/0xb142dc94bba0957512c6731bb2b82af8b95c9c60

    We are going to have our past digital issues of the Chanticleer Reviews magazine published on Bookchain’s platform along with new issues.

    Our advice? Set up your account today with Bookchain! 

    Don’t worry! Bookchain makes it easy. 

    What makes Bookchain’s e-pubs so different?

    Their e-zines and e-pubs are downloadable  on any device! You are not locked into a single device. You alternate devices. Read on your smart phone. Read on desktop. Read on your laptop when you are on the go. The freedom of reading your ebooks on different devices–because it is will be in YOUR LIBRARY that is stored in the super secure blockchain by Bookchain.

    Your library — digitized and portable!

    The first four things to know and understand about the Bookchain selling platform for digital publishing are:

    1. You do NOT need cryptocurrency (aka Bitcoin, etc.) to sign up.
    2. You will NOT be paid in cryptocurrency (unless you want to) if you sell your books on the Bookchain platform.
    3. It is endorsed and underwritten by the Canada Media Fund, NRC, and the Canada Ministry of Economie.
    4. It is secure!

    As an author, the blockchain provides a way for you to securely publish your book and keep control of your digital rights. It allows your published book to be treated more like a physical book, allowing your readers to own the digital book forever (as opposed to being allowed to checkout via Kindle). 

    Thank you, Simon-Pierre Marion and your team at Bookchain, for making this possible. We are excited to be a pioneer in this new age of digital publishing.

    Chanticleer Reviews has always been steeped in technology—thanks to our technology wizard and COO, Argus Brown.  Our “under-the-hood technology” has propelled Chanticleer Reviews “to the ranks of the premier, respected trade reviews in the industry” as quoted from award-winning author, Michael Hurley. Chanticleer Reviews has received the Technology Alliance Group award for our technology platform that helps to increase the digital footprint on the Internet of our reviews and of the Chanticleer International Book Awards winning titles and their authors.

    And that is why we are honored to have Bookchain as an affiliate of Chanticleer Reviews & Media. It is a perfect pairing of content and technology! 

    Bookchain is also a partner member of The Roost at Chanticleer. 

    Now that is something to crow about! 


    Here are some handy links to articles that have been published on the Chanticleer website if you would like to read more about blockchain and the BookChain E-book and magazine distribution platform.

    What is Blockchain? And Why Authors and Publishers Should Care

    PIRACY — Not Just on the High Seas – by award-winning author Susan Faw

    CRYPTOCURRENCY – Protecting Your Coin from Pirates by Award-Winning Author Susan Faw – Cryptocurrency, Book Sales, Book Marketing

  • 12 MUST-DO’s for AUTHORS for a Successful and Productive 2020 and Beyond. Number Two of Twelve – a Chanticleer Writer’s Toolbox Series by Kiffer Brown and Sharon Anderson

    12 MUST-DO’s for AUTHORS for a Successful and Productive 2020 and Beyond. Number Two of Twelve – a Chanticleer Writer’s Toolbox Series by Kiffer Brown and Sharon Anderson

    Number Two of Twelve Must-Do’s for Authors

    Creating Your Marketing and Promotion Calendar for 2020 and Beyond… Part One

    I’ve been in marketing a number of years (dare I say decades?). Marketing and Promotion have always been moving targets, but now with the internet they are targets that move at light speed.

    If you want to sell books and you want to have your author career advance, you will need to have a promotion and marketing plan that can pivot and is flexible.

    Plan for your Success!

    And if you have an M & P plan already, you will need to constantly update it, add to it, and evaluate what works and what doesn’t.

    First of all, the M & P Calendar is complex and integrated at many levels, which can make it overwhelming. But that is where Chanticleer can assist.

    Do keep in mind, that many of the moving parts are small and incremental steps that are not hard to do, but they will add up and add up substantially.

    Promotion of a book (or any product) is a continuous exercise of good marketing and promotional habits. Many are not difficult or time consuming but most be done on a regular basis. Marketing  and Promotion are NOT one trick ponies.

    Let us start at the beginning. Laying the Groundwork for your M&P calendar.

    Strategy – First start with the Big Picture.

    What I do is keep a notebook and a calendar. I tend to be old school and like paper and pencil for my reminders and calendar. I then add the information to my Google calendar so that it will remind me on my smart phone.

    Andy prefers to go all digital with no paper. He uses integrated digital calendars and custom project management software—thank goodness because that is how we track and manage the CIBAs.

    Here are 10 Points to consider and implement.

    We will then fill in with more detailed information in Part Two of this blog-post.

    One. Identify 10 best-selling author in your genre that you would like to ask for an author blurb? 

    It doesn’t matter if you are launching a new work or promoting your back list.

    Write their names down in your M&P notebook. We will come back to this in the next blog post. Promise.

    Two. Identify any seasons or holidays that are associated with your titles. 

    I always think of Love of Finished Years by Gregory Erich Phillips at Christmas time because of his touching WWI Christmas Eve scene that takes place in the heat of battle. It is book that I can read and reread.

    Gregory Erich Phillips Love of Finished Years won Chanticleer International Book Award for Best Book while it was still a manuscript.

    Or Ann Charles’ Deadwood Series that feature Violet Parker, real estate agent and single mom gets me in the mood for Halloween.

    Would your books make awesome vacation reads? Or cozy sit by the fire reads? Or perfect for traveling?

    Are your books page turning thrillers that will have readers consuming it at one sitting? Or something for a reader to look forward to reading a chapter or two a night?  Know your readers.

    A personal favorite cozy mystery series of mine that I like to read is Michelle Cox’s Henrietta and Inspector Howard mystery series because I enjoy tthe time frame that series takes place in, and I like the protagonists. Reading the series is a wonderful escape for me.

     

    What holidays or seasons can you target to promote your works? Write them down in that notebook.

    Three. Target Book Clubs – Online and Groups that meet in person

    Book clubs tend to chart out their reads months in advance if not a year in advance. Start getting “Top of Mind” share and getting on the “think about list.”

    Make sure that your website, author description, Facebook page, Twitter, blog posts, and any other media alerts readers that you are available for Skyping, showing up in person, supplying stimulating questions for the group, and that you just adore BOOK CLUBS. If there are libraries that have your books in their book club kits, list them on the Book Club section of your website.

    Keep a running list of Book Clubs that you want to reach out to and keep in contact with them. Put reminders in your calendar to continually reach out to book clubs of all types. They can propel an author and have far reaching affects on readership gains.

    The Roost at Chanticleer will have a running list of book clubs and how to contact them. This will be up and running before the end of January.

    Four. Author Events

    Again, dates fill up at book stores, retail outlets, book fairs, book conventions, libraries,  and specialty events. Chanticleerians have passed on to me that they have had great success at wine bars, grocery stores, flower shops, seasonal events such at the Lavender events in the PNW, comic cons, brewpubs, entertainment events if your work has a connection with them, re-enactments, hobbyists, the list can go on and on.

    The award-winning Janet Shawgo has presented sessions on this at the Chanticleer Authors Conference. All in attendance were inspired by her creativity and willingness to share.

    Janet Shawgo’s author event at a winery.

    And I have it good advice that one shouldn’t discount small events. It is better to be a big fish at a small event rather sitting idly by while a line a mile long forms for a celebrity author. I’ve seen this happen more times than I can count.

    Guerrilla marketing is the friend of aspiring authors. It can even the playing field with its unconventional interactions and surprises. Remember, readers are acquired one by one—which makes guerrilla marketing especially effective.

    Be creative. Be open. But get those gigs lined up and on the calendar. Pronto! And start on next year’s events.

    Make your list with the venue, date, date of contact, date of recontact, results. Continuously add venues and events as you discover them.

    Add the confirmed dates to your Promotion Calendar. There will be more work to be done.

    Jesikah Sundin, award-winning author of The Biodome Chronicles excels at  guerrilla marketing, branding, and author events that build loyal readership. And her books deliver and keep her readers coming back for more!

    Jesikah Sundin

    Five. Discover experts who will resonate with your books. (We call this SLANT in the marketing industry).

    Who is an expert in the field that your work is associated with?

    Ann Charles is a full-time author of mysteries. Her popular protagonist is Violet Parker, a real estate agent in Deadwood? Guess who her biggest fans are? Real Estate agents! And she has targeted them and they have become evangelical fans for her series. The real estate network is huge. And so is her fan-base.

    For instance, Pamela Beason writes mysteries that tend to take place in wilderness areas. She is a career author (making a living at writing) and a retired private investigator. Pam targets hikers, backpackers, wilderness protectors. One of her mystery series is focused around Neema, a communicating gorilla who can communicate using sign language. Pam targets these folks in social media. Her YA series has a rescued elephant. You get the picture?  Did I mention that I am a Neema fangirl?

    Pamela Beason’s wildly successful Sam Westin wilderness series.

    What are your books’ angles? What is the slant? (what is the voice? what is your underlying message?) 

    This exercise is one that you should repeat each year with your back list.

    If you can get an endorsement from experts that have a common interest in your books, you will be able to broaden your target market. It doesn’t matter if the expert is a real estate agent, or a barista, or is leader in a knitting circle… This is how word of mouth is created. Create these bonds. It will make your next book launch much more easy.

    Remember Jesikah from Point #Four. Her books crossover from fantasy, YA, cyber-punk, eco-punk, gaming, science fiction, steampunk, and … just imagine all the blurbs, recommendations, and READERS and their reviews that Jesikah’s marketing attracts.

    Six. Identify 10 Authors to Network within Social Media and in Real Life. 

    These should be authors whose readers will also enjoy your works and authors that your readers will enjoy their books.

    If you have ten, then add ten more. You can never have enough.

    This is called increasing your CIRCLE of INFLUENCE. The relationship should be reciprocal. We will circle back around to this.

    A good test is to determine if your works and the selected authors works would be shelved together at the book store or at the local library.

    Write this list down in your M & P book/ledger. Each year, continue to expand it.

    J.D. Barker, a masterful storyteller,  recommends that your genre should crossover… just imagine having your books shelved in more than one location at booksellers. Get the picture?

    Shameless self-promotion here … you should check out his interview in the last issue of the Chanticleer Reviews magazine.

    Order your copy today… 🙂

    Seven. Focus Your Author Brand. 

    Each and every visual element associated with you as an author should have focus and should move your author brand forward on your website, in your social media, in your type fonts, in the background imagery. A reader should be able to tell in less than three seconds what overall genre you are writing in. Are your books dark and mysterious? Fantastical? Sexy? Historical? Dystopian? Everything from the icon that marks your website in the browser to the background that coordinates with all of your internet and real marketing collateral (covers, book swag, business cards, etc.). Make sure that your author photos resonate with your works. That doesn’t mean you have to be brooding in person if your books are dark and mysterious, but you should have a persona, a brand that distinguishes you from the other millions of authors and writers. A visual brand.

    Ann Charles is a maestro at author branding. Visit her website and Facebook pages for inspiration (and to buy her U.S.A Today bestselling books).

    Ann Charles

    Eight. Become an Expert in Some Area of Publishing and Share Your Knowledge

    Writers by far make up the largest number of readers. We just can’t help ourselves. An excellent way to get on writers’ reading list is to present at writer’s conferences. It is widely known that after a writer gives a presentation, his/her/they see an increase in sales. Most would say a direct correlation.

    Many best-selling authors have gotten their start and created an ever increasing fan-base by sharing their knowledge and expertise with other authors and aspiring writers. Diane Gabaldon shared (and continues to) her knowledge for years by presenting at writers’ conferences. She is known for being extremely generous with her knowledge and expertise as is Robert Dugoni. The list goes on and on with international best-selling authors who share and mentor authors—authors such as J.D. Barker, C.C. Humphreys, Ann Charles, Ursula Le Guin, George R.R. Martin, Pamela Beason, are among the authors who believe in mentoring aspiring authors and giving back to the writing community.

    Robert Dugoni is one of our most popular speakers at CAC. Pam Beason is conducting the panel discussion.

    Discover your publishing expertise. Is it coming up with inciting incidents? Or world building? Or a knack for dialogue? Or social media  posts that garner attention? Or being creative in where to do book promotions? Or how to get that first draft out of your head and into black on white? Or discovering new platforms to sell works on? Or working ? Or posture while writing? Or?

    The main thing is to share your knowledge and expertise.

    So start asking to present or participate in panels at author events, in schools, at libraries, in your local writing groups, or the conferences that you are planning on attending.

    Write down your opportunities. Find out the deadlines for proposals. Keep a list and add to it.

    Nine. Podcasting and Video Blogging — Be the Interviewer or be the Interview-ee but be in the Podcast Airwaves

    With the advent of voice-driven assistants, podcasts are becoming more and more a part of daily life. Just like audio books. ( the fastest growing segment of publishing).

    Chanticleer has podcasts and video blogs. It is the new and latest that is certain to replace  “blog hopping.”  Make sure that you get your foot in the door! Even this blog post is converted to a podcast.

    As with any transition, you will need to do both: blogging and podcasting. Learn how to build your content pyramid at the Chanticleer Authors Conference 2020.

    Podcasting is going to be a feature at CAC20 this year with Hindenburg Systems (programs and apps to create podcasts and audio books) presenting sessions and podcast work shops.

    Paul Cutsinger, head of Amazon’s Alexa Code Labs will present and keynote.

    He will discuss

    • Why Voice Enabled Technology is Here to Stay 
    • The Publishing Industry and Voice Technology
    • StoryTelling and Voice Technology
    • Audiobooks and Voice 
    • Engaging Readers with Voice-driven Devices

    With more than 100 million Alexa devices in use, this a market segment that should not be overlooked in any author or publisher’s marketing plan.

    Time to start lining up your calendar with podcast and video blog events.

    Ten. Enter Your Works into Book Award Competitions and Contests

    Of course, we want to promote the Chanticleer International Book Awards with its 14 genre divisions and 2 non-fiction divisions.

    Book awards are a time honored tradition that help to distinguish best books and manuscripts from the millions of books that are written each year (and published).

    They give authors talking points, interviewers talking points, allow for point of sale marketing, social media marketing and so much more.

    Make sure to enter your works and see how they stack up against the others in your genre.

    Deadlines are closer than they appear! And there is nothing like a blue ribbon to help sell more books at a book fair or author event. #justsaying

    CIBA Grand Prize Ribbons!

    That calendar should be starting to fill in.

     

    Click here for a Handy Worksheet that you can print out to help  you to create your Market and Promotion Calendar.

     

    This Second Installment will take time to complete and you may need to work on it intermittently (but consistently) to get everything logged.

    Then the real work will begin.

    The next post will discuss implementing these first 8 Goals and creating discrete tasks to implement on a regular basis:

    Annually, Seasonally/Quarterly, Monthly, Twice a Month, Weekly, Almost daily.

    And social media postings, and blog postings, and articles, and…

    We elaborate on the first ten items and incorporate them into the calendar and create a schedule.

    Thank you for joining us in this Writer’s Tool Box series: The 12 MUST-Do’s for Authors Number Two of Twelve blog-post articles.We hope these were handy reminders or something new to consider. 

    If there is something we should add to this blog-post or you have an experience that you would like to share or a question that you would like to ask about this blog post, please contact us at KBrown@ChantiReviews.com or SAnderson@ChantiReviews.com

    We’d love to hear from you! 

    Thank you for joining us and please stay tuned for the next article!The Secret to Successful Publishing

     

     

  • Get Your Copy Today – Chanticleer Reviews magazine – Fall Issue 2019

    Get Your Copy Today – Chanticleer Reviews magazine – Fall Issue 2019

    We are excited (thrilled to be truthful) to announce that the Chanticleer Reviews magazine Fall Issue 2019 has been printed and available for purchase in print and digital e-zine!

    The first reviews are of the magazine are in!

    “The new glossy Chanticleer Reviews magazine looks great—keep up the great work!”  – Sarah Stamey, author of the award-winning Ariadne Connection. 

    “I just got my copies [Chanticleer Reviews magazine] today. They are fantastic!” –Peter Greene, author of The Adventures of Jonathan Moore historical fiction series.

    “Ah, I think I am going to cry. Thank you. The review of The Jøssing Affair is amazing! Merci bien.”  – J. L. Oakley, award-winning author of historical fiction.

    “The magazine looks great!” – J.D. Barker, Master of Suspense and international best-selling author of the Fourth Monkee Thriller series

    “I got my magazines…the magazine looks great!” – Ron Yates, CIBA Grand Prize winner for his Bill Battles series and Dean of the College of Media and Professor Emeritus of Journalism at the University of Illinois.

    “This is so exciting to see the Chanticleer review of The Last Outrageous Woman in print in such a gorgeous magazine. Thank you!  – Jessica H. Stone

    The magazine is a glossy full vivid color publication that is locally printed here in Washington State with the latest in printing technology.

    The Fall Issue features: 

    • A “tells all”  interview with J.D. Barker, the international bestselling suspense author
    • Tips for Potent Dialogue by Jessica Page Morrell, Top-tiered Editor
    • Horoscopes for Authors by Carolyn Leeper
    • Photos from Chanticleer Authors Conference 2019
    • Showcasing of the 2018 CIBA Grand Prize Winners and First Place Winners for all 16 divisions
    • An in-depth interview with Ronald Yates,  a former foreign correspondent for the Chicago Tribune and Professor Emeritus of Journalism at the University of Illinois where he was also the Dean of the College of Media and 2018 CIBA Grand Prize winner for Best Book (and series), The Billy Battles series.
    • More than 70 book reviews

    SPECIAL INTRODUCTORY RATES are available!

    Order your print copy today! at the Special Introductory Rate of $11.99  

    And to celebrate the first print issue, we are paying for postage for all orders within the U.S. 

    OR

    Order from Bookchain

    Order your digital copy today here at the SPECIAL INTRODUCTORY RATE of $3.99 

    OR

    BEST INTRODUCTORY DEAL – Subscribe for ALL FOUR ISSUES (the current Fall Issue, Winter, Spring, and Summer issues) and you will also receive the digital access codes for each of the quarterly e-zines for only $48 dollars – including postage for shipping within the USA and remember FREE access to the digital editions.

    We will email you the code once we receive your annual subscription order for $48 for 4 quarterly issues starting with FALL 2019 (The special introductory rate includes postage within the USA and Free Digital Downloads).

    Don’t miss an issue! Fall,  Winter, Spring, and Summer issues of the Chanticleer Reviews magazine! Subscribe today! 

    This introductory offer will end soon…Don’t delay!

    And Another  Exciting ANNOUNCEMENT

    The Chanticleer Reviews Magazine will include:

    The Chanticleer AUTHOR EVENT Calendar 

    Each issue of the Chanticleer Reviews Quarterly magazine will have a section dedicated to the Chanticleer Author Event Calendar! Each event listed will also be promoted on Facebook and Twitter prior to the listed event date.

    These special ad rates are for Chanticleer AUTHORS only so they can promote their:

    • Books & Author Brand
    • Launch Dates of Titles
    • Author Events & Book Signings
    • Virtual Social Media Events
    • Promotions and Sales Events for Titles
    • New Releases with COVER and Order Info
    • Non-profit Book Events Participation
    • Sneak Previews

      The Author Event ads in the magazine are 1/6 of a page and Horizontal Format 4.75” w x 2.25” h and may include covers, logo, or graphic. Full Color. 

      Special Introductory Offer 

      These Author Event Calendar Spots are $50 without links in the digital format or $75 with links in the Digital Format. The spots are limited. Don’t Delay.

      Reserve Yours Today!  We will sell out of spots at this special low rate.

      February publication date with December 31st, 2019 Submission Deadline — FIRM! Click here to Reserve Your AUTHOR EVENT Calendar TODAY to be included in the SPRING Issue 2020.


      Get Your Chanticleer Reviews magazine in time for the Holidays!

      You know you want one for your coffee table, your writing lair, and buy five copies for your mother (hat-tip to Dr. Hook and the Medicine Show’s “Cover of the Rolling Stone”).

      By Source (WP:NFCC#4), Fair use, 57212286

      Click here for more information or to order your copies of the FALL ISSUE  ($11.99) or SUBSCRIBE to the CHANTICLEER REVIEWS magazine today ($48 and includes digital access) and take advantage of our free postage for all USA addresses and APO addresses.

      Click here to subscribe to the digital Chanticleer Reviews magazine — only $3.99 an issue.

      To SELL Chanticleer Reviews magazine in your bookstore or retail store, please email Kbrown@ChantiReviews.com for wholesale prices.

      As always, please do not hesitate to contact us at Chanticleer@ChantiReviews.com with any questions, concerns, or suggestions!

      Now, this is something to CROW about! 

      Thank you for your support! The Chanticleer Team

    • GLOBAL Chillers, Killers, High-Stakes Thrillers  – We want them all! Welcome to the November SPOTLIGHT on Global Thrillers Awards

      GLOBAL Chillers, Killers, High-Stakes Thrillers – We want them all! Welcome to the November SPOTLIGHT on Global Thrillers Awards

      The clock is ticking… you’re working on a deadline while your husband is across town, picking up the kids. You’ve taken the day off and gone to the cabin. You have to write that last chapter … the one that will get your work noticed, like J.D. Barker or Stephen King kind of noticed.

      Then the inexplicable happens, as you type in the very last line and hit return, your screen goes black. You reach to plug in your computer, but it’s already plugged in… You jiggle the cords. You hit ESC. You hit RETURN. You unplug the thing and plug it back in again. Nothing. You do a hard reset…

      This time the screen powers on and a thin line travels across the middle of it. Then words appear…

      “You have until November 30, 2019, 11.59 p.m. to turn in your Global Thriller, or you will have no chance of winning…” 

      Don’t let this happen to you! Turn in your High-Stakes Thriller, your Chillers, your multiple Killers for a chance at the prize! But one thing is certain, if you don’t enter, you won’t have a chance of winning!

       

      Be like Michael Pronko who submitted his novel, The Moving Blade, all the way from Japan –

      and took home the 2018 CIBA Grand Prize in the Global Thriller Awards!

       


      Or, you can be like these 2018 Global Thriller Book Awards for Lab Lit & High Stakes Thriller Novels First in Category Winners!

      • Magenta is Missing by Richard Garis
      • Dangerous Alliance by Randall Krzak
      • The War Beneath by Timothy S. Johnston
      • The Sunken Forest by R. Barber Anderson
      • Never Again by Harvey A. Schwartz   
      • Beyond Control by  Lawrence Verigin

      Sara Stamey took home the Grand Prize in 2017 for The Ariadne Connection

      The First in Category Winners for 2017: 


      Here are some winners that came before: 

      From the 2016 CLUE Awards:

       


      From the 2015 CLUE Awards:

      • Blended Genre: Timothy S. Johnston – The Tanner Sequence: The FurnaceThe Freezer, The Void
      • Espionage/Spy: Michele Daniel  The Red Circle

      We also had Cybertech Thrillers and Political Thrillers such as John Trudel’s Raven’s Resurrection and the Raven’s Series.


      Here’s your assignment, if you choose to accept it…

       

      Submit your Thrillers in the following categories by November 30, 2019, for a chance to bring home a First in Category WIN the 2019 CIBAs in Global Thrillers – or a Grand Prize – or maybe even the Overall Grand Prize! 

      • Historic
      • LabLit
      • Science Fiction
      • Dramatic
      • Action/Adventure
      • CyberTech

      If you never enter, you’ll never know!  

      Follow this link and enter today! 

      Tick Tock…


      (For light-hearted, cozy, or classic Mystery and Suspense entries see our Mystery & Mayhem Awards and for Thriller/Suspense/Hardboiled-Detective series, please see the CLUE Awards)

      Don’t delay! Enter today!

       

       

    • The OZMA Book Awards for Fantasy Fiction Novels – Grand Prize and First Place Category Winners – CIBAs 2018

      The OZMA Book Awards for Fantasy Fiction Novels – Grand Prize and First Place Category Winners – CIBAs 2018

      We are excited and honored to officially announce the Grand Prize Winner and the First Place Category Winners for the 2018 OZMA Book Awards at the annual Chanticleer Authors Conference and the 2018 Chanticleer International Book Awards ceremony. This year’s ceremony and banquet were held on Saturday, April 27th, 2019 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.

       

      We want to thank all of those who entered and participated in the 2018 OZMA Book Awards for Fantasy Fiction Novels, a division of the Chanticleer International Book Awards (the CIBAs).

      J.D.Barker, the international best-selling author of Dracul, announced the 2018 OZMA Award Winners at the Chanticleer International Book Awards Banquet and Ceremony.

      PublishDrive and Hindenburg Systems awarded additional prizes to the 2018 OZMA Book Award winners. Thank you!

      Congratulations to the 2018 OZMA Book Awards for Fantasy Fiction Novels First in Category Winners!

      • Virtuous Souls by Pamela LePage
      • RAGNAROK: Demon Seed by Ea Bishop
      • Money Jane by T.K. Riggins
      • Heart Of Shadra by Susan Faw
      • Dragon Speaker by Elana A. Mugdan
      • Into the North: A Keltin Moore Adventure by Lindsay Schopfer
      • Antler Jinny and the Raven by Chris Dews
      • Luminess Legends: Dragon Ascendants by Paul E. Vaughn

      And now for the 2018 OZMA Book Awards GRAND PRIZE WINNER for Fantasy Fiction Novels:

      Dragon Speaker by Elana A. Mugdan

      took home the OZMA Grand Prize Ribbon

       

       

      An email will go out to all First Place Category Winners and Grand Prize Winners with more information, the timing of awarded reviews, links to digital badges, and more before May 31st, 2019 (approximately four weeks after the awards ceremony). Please look for it in your email inbox.

      When we receive the digital photographs from the Official CAC19 professional photographer, Dwayne Rogge of Photo Treehouse, we will post the photographs of Ozma award winners on this page.

      Click here for the link to the Ozma Semi-Finalists.

      This post will be updated with photos and more information. Please do visit it again!

      The deadline for submissions into the 2019 OZMA Book Awards is October 31, 2019 Midnight (PST).

      Our next Chanticleer International Book Awards Ceremony will be held on Saturday, April 18th, 2020, for the 2019 CIBA winners.

       Enter your book or manuscript in a contest today!