Happy Holidays to You from the Chanticleer Team!
On the Second Day of Christmas, Chanticleer brings to me…
Two ways to link to your selling sites!
Getting people to your online selling sites is a challenge every author faces. Readers want convenient, one-step actions that will take them straight to the place where they can purchase your book, and they want to be able to trust their purchase will be handled professionally. But how do we get them there?
Web Links—A tried and true path
Web links have been used to move people around the internet for as long as the internet has been available to the masses. By linking a URL to a clickable button, word, or phrase you will be opening the doors to your online store and welcoming in more readers with only a click! This process is seamless to the user, as they simply see the new page load.
To get the most out of your web links, always have easily accessible links that open in a NEW WINDOW. Once someone is visiting your site, you want to make sure that your site remains open in his/her browser. Visitors should never have to leave your site to check out your book’s page on Amazon or sign up for your newsletter.
Links should be easily recognizable as a way to access more information. Try to use highly visible and friendly “buttons” whenever possible.
And always make triple sure that your links work!
QR Codes—A new path for speedier and more convenient purchasing power
With the help of a simple (and free) QR code generator, you can create as many QR codes as you need to get readers directly to your books’ purchasing sites, but there’s much more you can do with them, too!
Place a QR code on a tabletop sign to send potential readers at a book fair to your website or blog. You can link to a specific page, meaning you can give them trivia related to your story, images you’ve created, a sign up for your newsletter or blog, or just get them to your homepage and let them explore!
QR codes can also be attached to documents that live in the cloud, and therefore are not accessible to people without the code. This can be a useful tool for building a community, as readers will be excited to know they are receiving exclusive information.
Using a QR code will give you, and your readers, more power to easily connect and share and purchase! Check out this recent blog post about QR codes for a more in-depth look at how authors can benefit by adding them to their marketing. 🧰
Celebrating the Twelve Days of Christmas!
“But Jiminy Crickets, it is the 27th of December! Is it not too late for the 12 Days of Christmas?” you say.
Not to fear, Chanticleerians! The 12 Days of Christmas begins on December 26th! And it continues to the 6th of January – Three Kings Day. The four weeks leading up to Christmas is known as the Advent. So if you haven’t finished wrapping presents, sending out those cards, and baking cookies—don’t worry—you’ve got an extra 11 days!
On the Second Day of Christmas, my True Love (or Chanticleer) brings to me… Two Turtle Doves
Two Turtle Doves represent love, loyalty, and friendship.
The Two Turtle Doves are symbols of Love and Fidelity. The turtle dove is monogamous and pairs for life. Males are actively involved in nesting (he will actually sit on the eggs during the day) and taking care of the young after they hatch so his mate can leave the nest to eat, exercise, and take care of herself. In Ancient Grecian stories, they are believed to be a favorite bird of Aphrodite, the goddess of love.
Good King Wenceslas
Day 2 is also the day that the Christmas Carol ‘Good King Wenceslas” takes place (c. 907 – 935). He was known as the Good Prince of Bohemia. The story tells the tale of his journey through harsh weather to bring a gift of food and firewood to a poor man he noticed while looking out of his castle’s tower during the Feast of Stephen. The song reminds us each and everyone: “Ye, who now bless the poor, Shall yourselves find blessing.”
“King Wenceslas” Art made by Hudson, Scott & Sons for Huntley & Palmers, 1913. Victoria and Albert Museum no. M.367-1983. Image: Gryffindor
Happy Holidays to You from the Chanticleer Team!
Stay tuned for the 3rd Day of Christmas!
Our favorite part about having the 12 Days of Christmas is that we can have the time we need to celebrate with our loved ones. We have time for wrapping our presents, meeting with friends for hot cocoa, and setting ourselves up in the New Year for publishing success (with Chanticleer Professional Services and the Chanticleer Authors Conference).
Wishing you Happy Holidays from Chanticleer from Kiffer, David, Dena, Scott, Anya, and Argus!
