MailChimp may be no Rooster, but it’s a great way to start email marketing. With a very low barrier to entry (free!), you can build your audience before your book is published!
Why Use MailChimp?
Your personal email is great for sending messages to a small group of people, but once you get a higher volume of recipients, limits will apply. For instance, Gmail will only allow 100 contacts per outgoing email, with a limit of 2000 emails per day (source). Your email account can be suspended if you go over their limits.
Signing Up
To sign up, just go to MailChimp.com. Of course, there are paid plans, but assuming you’re starting out with fewer than 500 contacts, free will work! They also offer free email support for the first 30 days, so make sure to get your questions in early. Paid accounts can provide 24/7 technical support, add additional users to your account, and would allow more than 500 subscribers (source).
To sign up, create an account with your email, and be prepared to verify. A surprise for most users is that to sign up you have to provide a physical address. This address will appear at the bottom of every email! Make sure it’s not going to give away your location if you’re working from home and are concerned about safety and privacy. Read up on MailChimp’s ideas to provide a less personal address here.
I’ve signed up, now what?
Once you’re in the Mailchimp site, you’ll see a dizzying array of choices. If you have a website, you’ll want to create a signup form. Click the “create” icon, and select “embedded form.” The form includes name and email by default, but other fields are available too.
Once you’re happy with your form fields, hit ‘continue’ and you can copy the code and place it directly into your website. If this is all Greek to you, consider working with a webmaster to get the form to appear correctly. They also have a pop-up form option. If you create a pop-up form, you’ll need to provide your website address to connect it, then add some provided code to your site’s header, which MailChimp explains here.
Your Audience
Get your audience excited!
Once people sign up, they’ll be added to your Audience. “Audience” is where you manage your contacts. If you already have a list of emails you want to market to through Mailchimp, you can add them manually or by uploading a spreadsheet. Make sure you have the email owner’s permission first! The anti-spam laws can work against you if you get a lot of people marking your email as spam (learn about the importance of permission here). If they sign up via your form, they’ve given their consent!
Campaigns
Marketing Campaigns rather than D&D Campaigns
Your outgoing emails are called “Campaigns” in MailChimp. You create your campaign to go out to your audience or to a section of your audience. MailChimp’s design tools are a bit rudimentary, but they do provide templates to help you get started. You can use uploaded images, different fonts, texts and links, and style it to be consistent with your brand. While designing your email to send, you can send test emails to yourself and others to see how it appears in your inbox. Just remember that once it’s finalized, you can no longer make edits. Once sent to your designated audience, you’ll be able to see how many people opened your email in your dashboard via Campaign Reports. You can learn more about Campaigns in Mailchimp directly here.
Thank you for joining us for this Writer’s Toolbox Article, and good luck out there on the web!
Rochelle Parry helps authors and small business owners with their digital marketing efforts by creating custom websites, setting up social media, and publishing print and online materials including magazines and art books. You can learn more at her website: www.megabite.com
I hope you enjoyed this quick introduction to using MailChimp and found some useful tips! There is much more to this service, and hopefully this is enough to get you past the blank white page and into creating some fantastic emails! — Rochelle
Looking for more quality time with Chanticleer?
Take Your Publishing Career to the Next Level – April 27 – 30, 2023! Register Today!
Seating is Limited. The esteemed WRITER Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.
Purchase the book review package now and you can redeem it anytime in the future.
Use this code upon checkout to receive the discount the unprecedented discount of $100:BKRVWTGZANAT
Our Book Review Package (Regularly $470) includes SEO, Meta-Data, Tagging, Social Media Promotion, and Publication in the Chanticleer Reviews Magazine.
Receive a $100 discount off CAC23The EARLY BIRD Chanticleer Authors Conference packageratethat will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27 – 30, 2023).
Note: This is our 11th Anniversary Conference and you do not want to miss out! Seating is limited, so Register Today!
Learn from the Best at CAC23
Past Presenters Include: Cathy Ace, Robert Dugoni, Chris Humphreys, Scott Steindorff, and other insightful and exciting presenters.
Sessions on Fundraising for Authors, Audio Book Creation, Multi-Selling Platforms, Digital Marketing, Expanding Readership, Advanced Writing Craft and Content Creation, Social Media Efficacy, Increasing Sales on Amazon, SEO and Why Authors need Alphabet SOUP, BISAC Codes, and much more.
Multichannel Marketing
and the Business of Being a Writer
The New Era of Content Creation in All Its Forms
Take Your Writing Craft to the Next Level
Use this code upon checkout to receive this $100 discount – our deepest discount for the conference.
CACTGIANAT23 on the already discounted Early Bird Rate
Our Book Review Package (Regularly $470) includes SEO, Meta-Data, Tagging, Social Media Promotion, and Publication in the Chanticleer Reviews Magazine. Don’t delay! Be one of the lucky few to get in on this incredible rate.
Receive a $100 discount off CAC23 registration, The Chanticleer Authors Conference package that will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27-30, 2023).
Note: This is our 11th Anniversary Conference and you do not want to miss out! Seating is limited, so Register Today!
Receive a $100 discount off EARLY BIRD CAC23 registration, The Chanticleer Authors Conference package that will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27-30, 2023). USE THIS CODE CACTGZANAT23
Learn from the Best at CAC23
Past Presenters include: Cathy Ace, Robert Dugoni, Chris Humphreys, Scott Steindorff, and other insightful and exciting presenters.
Sessions on Fundraising for Authors, Audio Book Creation, Multi-Selling Platforms, Digital Marketing, Expanding Readership, Advanced Writing Craft and Content Creation, Social Media Efficacy, Increasing Sales on Amazon, SEO and Why Authors need Alphabet Soup, BISAC Codes, and much more.
This Black Friday — Don’t Miss Out on these Once-A-Year Deals!
ONLY CYBER SALE of the YEAR
CHANTICLEER says
“THANK GOODNESS, I am a ROOSTER!”
CYBER SALE
We can’t save the turkey,
but we can save you $$$
Check out these T.G.I.A.N.A.T. SPECIALS
(Thank Goodness I am Not a Turkey)
SALE PRICES ARE VALID Wednesday, November 23rd until midnight PST Wednesday, Nov 30th, 2022
CYBER SALE – LIMITED TIME
Check out these awesome sales!
Chanticleer Editorial Book Review Package for $370
Purchase the book review package now and you can redeem it anytime in the future.
Use this code upon checkout to receive the discount the unprecedented discount of $100: BKRVWTGZANAT
***** There are only a few left of these Editorial Book Review Packages available at this extremely discounted rate. *****
Applies to:
Standard Editorial Book Review Package
Audiobook Reviews
Expedited Reviews
Our Book Review Package (Regularly $470) includes SEO, Meta-Data, Tagging, Social Media Promotion, and Publication in the Chanticleer Reviews Magazine. Don’t delay! Be one of the lucky few to get in on this incredible rate.
Receive a $100 discount off CAC23 registration, The Chanticleer Authors Conference package that will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27-30, 2023).
Note: This is our 11th Anniversary Conference and you do not want to miss out! Seating is limited, so Register Today!
Receive a $100 discount off EARLY BIRD CAC23 registration, The Chanticleer Authors Conference package that will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27-30, 2023). USE THIS CODE CACTGZANAT23
Learn from the Best at CAC23
Past Presenters include: Cathy Ace, Robert Dugoni, Chris Humphreys, Scott Steindorff, and other insightful and exciting presenters.
Sessions on Fundraising for Authors, Audio Book Creation, Multi-Selling Platforms, Digital Marketing, Expanding Readership, Advanced Writing Craft and Content Creation, Social Media Efficacy, Increasing Sales on Amazon, SEO and Why Authors need Alphabet SOUP, BISAC Codes, and much more.
Multichannel Marketing
and the Business of Being a Writer
The New Era of Content Creation in All Its Forms
Take Your Writing Craft to the Next Level
Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CACTGZANAT23
Time is Running Out — Don’t Miss Out on these Once-A-Year Deals!
ONLY CYBER SALE of the YEAR
CHANTICLEER says
“THANK GOODNESS, I am a ROOSTER!”
CYBER SALE
We can’t save the turkey,
but we can save you $$$
Check out these T.G.I.A.N.A.T. SPECIALS
(Thank Goodness I am Not a Turkey)
SALE PRICES ARE VALID Wednesday, November 23rd until midnight PST Wednesday, Nov 30th, 2022
CYBER SALE – LIMITED TIME
Check out these awesome sales!
Chanticleer Editorial Book Review Package for $370
Purchase the book review package now and you can redeem it anytime in the future.
Use this code upon checkout to receive the discount the unprecedented discount of $100: BKRVWTGZANAT
Audio Book Reviews are also eligible for Chanticleer’s only CYBER SALE of the YEAR!
Our Book Review Package (Regularly $470) includes SEO, Meta-Data, Tagging, Social Media Promotion, and Publication in the Chanticleer Reviews Magazine. Don’t delay! Be one of the lucky few to get in on this incredible rate.
Receive a $100 discount off CAC23 registration, The Chanticleer Authors Conference package that will take place LIVE and IN-PERSON from the Hotel Bellwether (April 27-30, 2023). USE THIS CODE CACTGZANAT23
Note: This is our 11th Anniversary Conference and you do not want to miss out! Seating is limited, so Register Today!
Learn from the Best at CAC23
Past Presenters include: Cathy Ace, Robert Dugoni, Chris Humphreys, Scott Steindorff, and other insightful and exciting presenters.
Sessions on Fundraising for Authors, Audio Book Creation, Multi-Selling Platforms, Digital Marketing, Expanding Readership, Advanced Writing Craft and Content Creation, Social Media Efficacy, Increasing Sales on Amazon, SEO and Why Authors need Alphabet SOUP, BISAC Codes, and much more.
Multichannel Marketing
and the Business of Being a Writer
The New Era of Content Creation in All Its Forms
Take Your Writing Craft to the Next Level
Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CACTGZANAT23
Oriana Leckert is the Director of Publishing & Comics Outreach at Kickstarter
Photo Credit Lauren Renner
Oriana Leckert helps creators bring a marvelous array of literary projects to life. She’s written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City. Follow her at @orianabklyn on Twitter/Instagram.
Kickstarter Fundraising is an excellent way to make money off your book before you publish. Avoid the pitfalls and mistakes early users make by coming to Oriana’s session! You can learn more here.
Still thinking about registering for the 10th Anniversary Chanticleer Authors Conference?
We have a stellar line up of speakers for CAC22, with options to attend in person and virtually. Find out why The Writer Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America. Join us June 23-26, 2022 at the beautiful Hotel Bellwether in Bellingham, WA.
Social media can feel like a scary thing, but if you work on a schedule and promise yourself a little time on it each week, it’ll grow before you know it.
Go from this>
To This>
YES, YOU CAN!
Social media and marketing can feel like such a pain, but remember, writing is essentially starting your own business, which means you have to manage your product and its image accordingly.
Most writers don’t write to market, but write because we are artists, yet, without doing some marketing, we miss out on big audience interactions.
The main thing here is that it isn’t a mystery, and it isn’t a secret. Social media is a long term place to be, so this will take start up energy, but, like Isaac Newton says, an object in motion stays in motion. Once you’re up and running, social media will be easier to manage, and the results only grow over time. The goal is to be authentic and a human being while keeping to some sort of schedule.
Note from Kiffer: Digital Marketing is all about “long-tail” strategy. Consumers no longer watch shows or read books the day they launch. We are all too busy. But eventually, we do get around to viewing the Netflix series that everyone is talking about or reading that book that intrigued you with its cover that you saw on your social media platform. Social Media posting is a corner stone of any book promotion strategy. Social Media helps to build awareness of your brand and titles.
Rinse and Repeat
Want more marketing tips? Check out this article written by Kiffer Brown and David Beaumier here!
1. Who are you Writing for?
By the point you start marketing your book you should hopefully know who your audience is. Young Adult readers? Mystery lovers? Nature enthusiasts? This will all determine the kind of content you want to be sharing on social media. Elana A. Mugdan does a great job of this focusing her Twitter toward fantasy.
You can’t scroll through five posts without seeing a dragon! She also advertises to the Ace Community who, you guessed it, loves dragons! All that’s missing is cake!
Elana A. Mugdan
The next question to ask yourself is how many copies of this do you want to sell? If you’re looking for a smaller print run, maybe your focus on selling will only come in brief bursts rather than be something you link to regularly, and then once you’re out of books, you let your feed return to normal. But we at Chanticleer imagine you’re in this writing business for multiple books.
Once you figure out who you write for and how many people you hope to reach, that information will help guide what you put in your profile. Like your book cover, readers should be able to tell at a glance if your social media platform will appeal to them or not, so make sure you make it clear who your audience is.
2. Find a Consistent Voice and Theme
It helps if the voice for your social media matches or at least is adjacent to how you write for your novels.
If you are a fantasy writer it makes sense to share information about fantasy topics and images. Maybe you have faerie circle Sundays where you share beautiful photos of mushrooms. Whatever it is, go with it and let your work inform how you post. We’ll look at Avanti Centrae a little more later in this post, but you can see her posts Twitter here is a great example of keeping the focus on global thrillers. This will be important in all the following suggestions. The next thing to keep in mind is…
3. Keep a Social Media Calendar
Like any business, you want to have a schedule of some sort. The current top media organizations (it will change) are Twitter, Facebook, Instagram, and TikTok. Here are some good rules of thumb:
Twitter: post once a day with a focus on text and sometimes media.
Facebook: post twice a week with a balance between text and media.
Instagram: post twice a week with a focus on media. Even if you just want to do text, make it an image somehow.
TikTok: This one deserves to be separated out because it’s so easy to cross post onto other media platforms. It seems like posting twice a day, three times a week is probably a good starter for TikTok. Vary your video lengths, but remember, you want to keep people who approach your social media content focused on the reason that social media exists. TikTok is meant to be entertaining!
Since TikTok is the fastest growing social media platform and a significant number of Indie authorsWe have scheduled several sessions on TikTok for CAC 22.
This level of posting also fits well for the amount of attention the users for these sites give to their respective styles of media. Your posts don’t have to be radically different across platforms, but they should be tailored to the feel of each, Twitter being more of a slice of life, Facebook being a little more thoughtful and engaging, Instagram more focused on visual media, and TikTok focused on video.
Consider doing themed days, such as Selfie Saturday, Superhero Month, whatever will fit in with the voice and theme you believe will appeal to your audience. A theme also takes away some of the work of needing to decide what to post about from square one every day.
And be sure to use hashtags for your themes to expand your audience reach. Click here for our article on #Hashtags. Kiffer
Now, if none of these platforms work for you, there are plenty of others with their own recommendations to be researched. TikTok is the newest and shiniest, while Tumblr can work better for people who are more content driven and discomforted by Facebook and Twitter. We count Patreon as a social media since you can use it to connect with other creators, and it can be a good way to generate some passive income (though making a living on it is a whole other level). Likewise, YouTube can be a wonderful platform if you make videos. You can always “Go Live” on the original platforms mentioned, and we’ll talk about that later in this post.
4. Be a Human Being
Don’t be mistaken for a robot or a “bot”
The main goal of social media is to connect with other people. Don’t be afraid to be yourself. You can post pictures of yourself, your life, your pets (please post pet pictures), and even thoughts that are generally on your mind. Do you have any life questions you’ve been considering? Holiday plans that you want to share in order to hear about the plans other people have?
Going along with the idea of holidays, it’s okay to take social media breaks. Let your followers know when you step away, so they know not to expect a response. That also shows you’re a person and not a bot programmed to send out canned content.
One of our favorite authors who really puts herself into her posts is Janice Ellis, PhD. You can see her Twitter here, and you can see how her own work and passions are entangled throughout her posts. She does a great job sharing more content about her life than selling her work, which is a great way to reach people. No one wants to follow a one person advertising company that only tries to get you to buy their product.
Janice Ellis, Ph.D.
Take a little time, after your posting, the scroll through and be social with people. Scrolling to comment and react to people’s content only needs to last ten minutes at most. A little goes a long way, and with a few comments on posts that interest you, your friends and followers will remember that they’re in your thoughts, and then you’ll be in theirs. If some of their content really speaks to you, share it! And speaking of sharing…
5. Recommend Material
When you find something you love spread the joy! I still gush about Rob Slater’s Deserted Land series five years after reading it because I was so carried away by the way he brought a dystopian YA to life in a city I know and love, which I had never seen before. Whenever one of those “Post only 7 Titles of Books you Love” posts goes around, you can bet I share my favorite Chanticleer authors first and foremost.
Rob Slater
When you share material you like that’s in the genre you write, you’re also re-emphasizing the voice of your social media and letting that author’s audience know that they might like your work, too.
And it goes beyond just books. Products, photos, memes, these are all fun posts that let people see who you are and get to know you a little better. It helps clue people in to the world you are passionate about.
6. Create Shareable Content
This one can be a little tricky of all the suggestions so far because it’s not always clear what will do well. Here are a few examples:
Make a meme. These are images with text superimposed, usually with some relevant pop culture reference
Send out an author Newsletter
Write blogposts, either on your own website, on Medium, or for a friend’s website. Anything to increase your name recognition out on the web.
Create giveaways for your book
Announce a cover reveal for your book
Fundraisers can be great, too, but those typically work best only once you’ve already developed a solid platform. You want people to give you the greatest gift they have to offer: Their attention.
This content will ideally speak to your audience and be an effective way for you to communicate and interact with them. Think creatively about what you can share because chances are, you already have a good candidate. When it comes to shareable content and interviews, check out Avanti Centrae whose Twitter you can find here.
Avanti Centrae
7. #Hashtags
Another difficult concept to grasp is the mystery of hashtags. While we’ve all felt #blessed at some point, the important thing is to use hashtags that will actually stand out to your audience. The trickiest hashtags are the ones that you want to convey a sense of what you’re doing, for example #amwriting has over 2 million Google results while #writeratwork has just over ten thousand. It’s clear which one will find more engagement and will be searched more often.
If you aren’t sure what hashtag to use, look up a few of your favorite authors in your genre and make a list of what they’re using, and then check what’s most popular.
The easy side of hashtags is when you’re attending a specific event with a readymade hashtag. At the Chanticleer Author’s Conference, we use variations on #CAC followed by the year. This was #VCAC21 and next year will be #CAC22 because we are so hopeful that we will be able to have an in-person conference next year! Hashtags should be simple and easy to use. Our 10th Anniversary Chanticleer Authors Conference (CAC22) will happen LIVE at the Hotel Bellwether in beautiful Bellingham, Wash, April 7-10, 2022.
8. Be Live
Interact with people and let them into your life. Consider launching polls for your readers to be able to respond directly to you. These can be related to titles or what should happen next with a character. You are an active writer, and that means people can actively participate with you.
You can also “Go live” and post video of you interacting with readers in real time. Things you can do when you are live:
A Q&A session about your work, writing process, and the research that goes into your writing.
Introduce people to your pets
Read some of your work
Read someone else’s work that you recommend
Promote your books
Run a fundraiser or giveaway
Raise awareness about a subject you are passionate about.
John Green, Author of The Fault in Our Stars and many other books, even goes live when he signs the pages that are to be inserted in his upcoming books. He just chats casually with the camera to help the time pass.
9. Where Chanticleer Fits
When you have a victory, especially related to one of your books, you should crow about it! A Blue Ribbon for a First Place Category or Grand Prize win in one of our 24 contest divisions you can enter here? A positive Editorial Review which you can sign up for here? Digital badges from both of those? All of it can be posted on social media and your website to highlight the progress and recognition your book has earned.
There are millions of books being published, and you can take all of these steps and still get missed. But if you participate in a writing community with international reach and gain recognition with it, that can be one more step to better sales.
Remember, social media takes some up front work, but once it’s set and you’re on a schedule, it’s just another part of the writing career. You can make it work by putting in less than an hour a week once all the pieces are in place. Set your schedule and keep at it!
Writer’s Toolbox
Thank you for reading this Chanticleer Writer’s Toolbox article.
Remember! The Chanticleer Author’s Conference is coming up, April 7-10, 2022! Don’t miss out, register here!
One of the most frequent questions we hear at Chanticleer is “What division should I submit my story to?” All our divisions are divided by genre and sub-genres. Some can be pretty tricky to parse. For example, is your mystery novel a Not-So-Cozy Mystery, a Thriller, or a Global Thriller?
First a breakdown on our Awards program genres, and then let’s talk about why it’s important for authors to understand their own genre.
The Chanticleer Int’l Book Awards (CIBAs)
We currently have 24 different divisions! Six of those are Non-Fiction, and the other 18 are some flavor of Fiction. You can see all of our Awards Divisions here. We’ll start with a focus more on the general sections on our website which are as follows:
Speculative Fiction
Mystery, Suspense, Thriller
Young Adult or Children’s Literature
Historical Fiction
Literary and Contemporary
Romantic Fiction
And, of course, Non-Fiction
Remember we have the Shorts and Series Awards, too, but both of those focus within these genres above. There’s a huge swath of other genres, hence each of the above categories being broken into at least three different genres, but that’s a good place to start.
The Complete Aubrey – Maturin Novels Set – 21 complete novels – Kiffer likes how the covers create a scene. And, yes, she has read the complete series.
Patrick O’Brien’s Jack Aubrey and Stephen Maturin series crosses many genres: Historical fiction, action/adventure fiction, romance (yes, romance), military fiction, etc.
The series starts in 1800 with the Napoleonic Wars and carries through to the Battle of Waterloo in late 1815.
Some say Aubrey and Maturin are the inspiration for “inseparable fictional duos” such as Kirk and Spock of the original Star Trek TV series (79 episodes) by Gene Roddenberry, Holmes and Watson sixty stories by Arthur Conan Doyle, Joe Leaphorn and Jim Chee of the award-winning Navajo Nation mystery series by Tony Hillerman, and Walt Longmire and Henry Standing Bear of theLongmire novel series.
Understanding Genre:
When writing in general, it helps to think of your work in terms of different points of view. Often English teachers will refer to this as the Rhetorical Situation of your writing, which comes in the following parts:
Audience: Who will be reading it? This is more than people who buy your book, but also your writing group, beta readers, professional editors you pay, agents, publishing editors, bookstore employees, and then the specific people to who your book will appeal.
Medium: Quite literally what is it written on and how it is delivered. Paper, ebook, audiobook, graphic novels, hybrid.
Message: What it says
Genre: The conventions and context regarding how this information is typically presented
Purpose: The intention of the writing
Naturally, we’re going to focus on Genre here.
Take a moment and consider this question: What is Genre? It may even be worth pausing to write down your thoughts before continuing.
It’s a little more complicated than “Apples and Oranges”
In “Dukes, Deaths, and Dragons: Editing Genre Fiction” from What Editors Do, Tor Executive Editor Diana Gill Diana Gill asks the same question, and she provides her own answer:
“What is genre? Merriam-Webster defines it as ‘a category of artistic, musical, or literary composition characterized by a particular style, form, or content.’ Genres of fiction include mystery, science fiction, romance, fantasy, westerns, erotica, and horror. Genre fiction can be commercial, it can be literary—and it can be both.”
A quick internet search shows that there are typical standards for most genres when it comes to word count, which can help when plotting or editing your work. Let’s look at that genre list from before, but add in word counts:
You can read up on some more of the general rules of genre in this older, but still worthwhile blog from Ruth Harris here.
Standard word counts for different genres are important to keep in mind as knowing how long your novel is affects your storytelling!
Speculative Fiction 90,000-120,000
Mystery 70,000-90,000
Young Adult 50,000-80,000 (much shorter for Early Readers and Middle Grade)
History 100,000
Literary 100,000
Romance, 50,000 + (shorter is usually better for romance)
Non-Fiction is a little too varied to put a fine point on it. George Saunders tells his reader in A Swim in a Pond in the Rain that he received “the Cornfeld Principle” from movie producer Stuart Cornfeld, which states:
“[E]very structural unit needs to do two things: (1) be entertaining in its own right and (2) advance the story in a non-trivial way.”
George Saunders
If your story is excessively long, it may be worth it to look at entire chapters and ask yourself that question. At best, you may find out you have two books, or as we have seen here at Chanticleer, three books instead of one, but no matter what happens your story will probably be stronger for it.
A reminder from Kiffer: Remember each chapter should have its own story arc and should end in such a way that the reader can’t wait to indulge in the next chapter as the story develops its overall arc.
Each story within a series should contain a portion of the overall arc of the series.
This works for whatever genre or genre’s you are working in—even those with fractured time-lines.
What is the point of genre, or, put another way, who uses genre?
This goes back to the question of Audience when we consider a book. Remember who we said might be reading this with an eye toward genre:
Your Writing Circle
Beta Readers
Professional Editors
Agents
Publishing Editors
Bookstore employees
Distributors (the gauntlet of a successful sales strategy)
ISBN – & Cataloging
Library of Congress
Copyright
Your Readers!
While understanding the genre can help you with narrative conventions and writing decisions, writing in a genre also establishes an unspoken contract between you and the reader. If you break the contract, your readers might be a little frustrated with you. That said, common forms of genre blending can be found in Young Adult Fiction, Middle Grade Fiction, and Romance Fiction.
You might be asking why on earth you would need to even bother with a genre when all you want to do is reach your readers directly. Well, there’s a simple answer…
Marketing! Marketing! Marketing!
What will you do to help your book be discovered?
Knowing your genre not only helps you understand the conventions (like length) for what you are writing, but it also helps readers find your book. Think about when you go into a bookstore. Is there a section you automatically beeline for? Do you look to see if they’ve separated out Horror from SciFi and Fantasy instead of putting it all in Speculative Fiction? Are you a frequent peruser of the Local Author shelves? Having clear sections and genres (even more abstract ones like Local Authors) helps to orient your reader to best find your book!
Author Platform = Discoverability
In spite of how having a clear genre can help book sales, we often hear is that someone’s book defies genre, or it can only be described as the most literary fiction around, or it just doesn’t fit one of the 24 Awards divisions we offer. Well, those authors aren’t alone in that feeling.
An interesting example of this is Kazuo Ishiguro’s book The Buried Giant. Ishiguro seemed to be reluctant to call the book fantasy, and indeed you’ll find it in the general fiction section of most book stores. (The same is true for his book Klara and the Sun, which is narrated by a robot, but somehow not science fiction.) Ursula K. LeGuin, a fervent champion of genre fiction, had this to say:
“Familiar folktale and legendary ‘surface elements’ in Mr Ishiguro’s novel are too obvious to blink away, but since he is a very famous novelist, I am sure reviewers who share his prejudice will never suggest that he has polluted his authorial gravitas with the childish whims of fantasy.” (Read the full Guardian article detailing this here)
The Brilliant Ursula K. Le Guin
So What Does Genre Do?
Genre is a form of categorization that helps people sell your books. Ishiguro, as the winner of the Nobel Prize in Literature can sell work on his name alone. And using a genre isn’t so bad! Think about times that you’ve queried for your manuscripts or even when you see people pitching their work on Twitter’s #pitmad event. You see books advertised saying:
The next Harry Potter!
Jack Reacher fans have found their new series!
Friends of Tolkien fantasy will be happy here!
Perfect for Star Trek and Star Wars fans alike!
While these claims may be less original than agents and publishers would like, they get the idea of genre across, and if you’re familiar with those titles you know exactly the kinds of books being described without even reading a summary.
Then there is the advice of J.D. Barker, Master of Suspense
CROSSING GENRES and WHY YOU SHOULD DO IT!
J.D. Barker asked his attendees at his presentation at a Chanticleer Authors Conference session, “What do you write? Thrillers? Mysteries? Paranormal?”
Hands were flying up. Then he asked, “Horror?” Sharon Anderson’s hand flew up. He looked at her for a couple of seconds and said, “I guess you’ll be happy with not making much money, then.”
Say What?
He went on to explain how authors limit their audiences when they use certain words. Horror, it turns out, is one of those words. Many people read thrillers, quite a few read mystery novels, and who doesn’t like a good paranormal? But when you say “horror,” people tend to shy away. Sure, you’ll get your fans. But, as Barker adroitly pointed out, you may not get those readers who love the other genres – and would most likely love what you have to offer, too.
This is important because your horror novel may contain elements of a thriller – why wouldn’t it? Likewise, your novel probably has a storyline that needs solving. The point J.D. was making is this – don’t scare away your readers by telling them your novel is only one thing. Think carefully about your marketing and promote your work in such a way as to garner the largest appeal. (Read the full interview with J.D. in our magazine.)
JD Barker presents at CACs and VCACs.
Having a flexible genre that fits into a more popular one (consider paranormal and horror or paranormal and romance) has the potential to greatly expand your readership.
If you’re having trouble identifying your genre and need another pair of eyes on your work, you can always sign up for one of our Manuscript Overviews here.
Keep an eye out!
Did you enjoy this article? We’re planning on doing a series breaking down the ins and outs of different genres in a series of Genre Deep Dives to help you know if your work is a police procedural or a cozy mystery – or whatever else you might be writing!
Thank you for spending part of your writing day with Chanticleer Reviews!
Chanticleer Editorial Services – when you are ready
Did you know that Chanticleer offers editorial services?We do and have been doing so since 2011.
Tools of the Editing Trade
Our professional editors are top-notch and are experts in the Chicago Manual of Style. They have and are working for the top publishing houses (TOR, McMillian, Thomas Mercer, Penguin Random House, Simon Schuster, etc.).
If you would like more information, we invite you to email Kiffer or Sharon at KBrown@ChantiReviews.com or SAnderson@ChantiReviews.com for more information, testimonials, and fees.
We work with a small number of exclusive clients who want to collaborate with our team of top editors on an ongoing basis.Contact us today!
Chanticleer Editorial Services also offers writing craft sessions and masterclasses. Sign up to find out where, when, and how sessions being held.
The days of publishers handling all an author’s marketing are looking like a thing of the past, even for traditionally published authors. This means you need to take control of your own marketing strategy for your books’ promotions.
To begin, list off the places where you imagine people will see information about your book(s). We have some ideas, but you know your community best so trust your expertise there. It’s safe to say you will need to at least look in these places:
Your Website!
Your Social Media Platforms (that point back to your website — not a selling platform)
A Cross-Promotion platform that you share with other authors
Bookchain.ca, Amazon, Barnes & Noble, Apple, Kobo, PublishDrive, and as many selling platforms as possible to create streams of revenue/royalties.
Independent Bookstores and Retail Outlets (many Chanticleerians join with garden shops, wineries, gift shops, toy stores, etc.) to sell their books.
Local Bookstores
Your local bookstores deserves special attention. There are always loyal readers with a strong preference to shop local, so take some time to show those stores extra love.
Shelf-talkers for point of sale displays
Small posters (free standing and flat for windows and bulletin boards
Shiny book stickers work! – They make your books stand out on the shelf.
Bookmarks with your WEBSITE and Social Media Handles and your Covers — ask if you may insert them in your books.
Make plans to participate in virtual author events – most indie booksellers are hosting these with great success
THEN you promote your events every where! (Social Media, email blasts, website, posters, etc.)
Now let’s put those together for some general recommendations (remember, your situation is unique, so if this advice clearly needs an adjustment for you, go for it).
[Editor’s Note: David Beaumier has worked with Village Books (Bellingham’s local Independent Bookstore) for several years before rejoining the Chanticleer Team after completing his Master Degree in English, so he knows what he is talking about with how to increase sales at local bookstores.]
How to Make Your Website More Effective in Promoting Your Books
We recommend that your website has a tab for Reviews and Awards, in addition to a tab for your books. It can also be good to include your shelf talker blurb after that to showcase a strong hook to bring your reader in. Then, from your Book tab, lead them to your review from there so they can see you have a strong digital base already built up with accolades from an independent and respected reviewer. These nods to your success tell the reader that your book is worthwhile and make it stand out from the thousands of other books they’ll come across.
Website Checklist
Tab for Reviews and Awards
Books Tab for more information with links to wear to purchase
Feature Your Digital Badges
Sign up Page for Announcements, Freebies, Bonuses, Short Stories, News, and Beta Readership Opportunities
If your books are available at indie bookstores, or other retail outlets — list where they are and give links!
Questions For and How To Connect with Book Clubs (remember — virtual gives you a wider audience span and the benefit of no travel expenses)
You can feature your digital sticker in proximity to an image of your cover in both places. It can also be good to include your shelf talker blurb after that to showcase a strong hook to bring your reader in. Then, from your Book tab, lead them to your review from there so they can see you have a strong digital base already built up with accolades from an independent and respected reviewer. These nods to your success tell the reader that your book is worthwhile and make it stand out from the thousands of other books they’ll come across.
Marketing packages can include an ARC, any swag you have (bookmarks, buttons, wrist bands, quarter sheet advertisements), a one page Sell Sheet (aka a write up of your book) which should mention your awards and positive reviews (including excerpts). On websites where your book is sold, you can populate their editorial review section of the site with your Chanticleer Editorial Book Review.
Village Books, Bellingham, Wash. all aglow!
Village Books at night. A brick cornerstone of the community with light pouring out the windows when it gets to be dark at 4 p.m. Our very own local, Bellingham bookstore. Local bookstores are key for selling your book!
That’s David up in the upper left hand corner sans grad school mustache.
Check to see if they have a regular advertising publication or newsletter and ask about including your review or your shelf talker in it (depending on space). Ask if you can post shelf talkers at their store and what the specifications for talkers are through their store.
Chanticleer Shelf talkerShelf Talkers sell Wine and Books! They work!
If a bookstore team member says they love the genre you write in, you can even offer them a free copy of your book and ask if they can do a write up for you. They have an abundance of riches when it comes to free books, but they don’t have a personal connection with every author. Only offer if they seem interested. Generally, do remember to always be kind to bookstore employees. They are the people who hand sell your book the most after you.
If the bookstore does do raffles on sale event days, or if you are having a socially distanced author event perhaps the staff can offer your swag such lavender sachets to each attendee or purchaser (as Gail Noble Sanderson does with The Lavender Meuse Trilogy or Kizzie Jones offers with coloring sheets for her Tall Tale of Dachsunds children’s book series).
Here is what Kizzie Jones is doing for her foreign book editions:
Plan events with your ribbon front and center — even if it is virtual — have your well-earned Chanticleer Blue Ribbon placed where it can be seen — another subtle way of stating that you are an award-winning author without having to say so yourself in your virtual presentation.
People know what a blue ribbon means, and it’s a great way to start a conversation about your book. Events are for more than just your local bookstore, but any stores near where you live or other places you think your story might resonate. Ask yourself if you might know special interest groups that would want to read your work that deals with zookeeping, financial advising, or a classic thriller. Reach out and add these places to your tour stops–yes even virtual tours—all small businesses are looking for ways to create virtual events to keep existing customers and find new ones.. Bookstore websites often run reading and writing groups that might connect to the genre you work in, and they love to have published authors stop by to chat with them.
But what about “virtual events” at your local bookstore?
If this means bookmarks, buttons, stickers, quarter sheets, and remember to put in your winning status and/or a blurb from your review as applicable and as makes sense for fitting the information onto the material. These swag items are a great way to keep the book in people’s mind. Bookstores can drop all of these into customer’s bags, which can really pay off in sales! Especially if the purchase was instigated by a virtual event. These items let your readers know that they are special to YOU! Be sure to invite them to visit your website because you offer readers special prizes and raffles and other fun stuff to readers who subscribed.
Always be gracious with anyone who might sell or buy your work at an event. There’s no crowd too small, even if it’s just a bookstore employee—remember, that person will hand sell your book and be your representative to customers in the store.
The short version of this, as with all the best advice, is to have a plan, reach out to your local community that provides built-in support, and always be kind and gracious to those around you.
Tweet us @ChantiReviews on Twitter to let us know how you used your marketing materials and award from Chanticleer to help generate interest in your book. We will share and LIKE and Comment.
Promote your wins by showing off your digital badges (Semi-Finalist, Finalist, First Place, or Grand Prize), book stickers, and reviews!
Now to start preparing for the HOLIDAY SEASON – Stay tuned for Tips and Tools for Increasing Holiday Book Sales.
We’ve long said that we are leaders in digital and technology. This is who we are! Now, because of our new living situation, i.e. COVID19, digital platforms and marketing tips are even more important to creating and sustaining our author platforms and building our readership.
What we need is strategy – and a bit of know-how to make our efforts pay off. We all want to sell books. We all want to be writing and connecting with our audiences. While thinking about this today, Kiffer and I thought we would revisit one of our most helpful posts about Book Marketing. Michelle Cox’s, Hot Marketing Tips are Shared in the 10 Question Author Interview with MICHELLE COX – Author Interviews, Marketing, Craft of Writing. Here’s an author who knows what she’s talking about.
Michelle Cox is one of the panelists on A Multi-prong Approach to Book Marketing with Paul Hanson of Village Books, Michelle Cox – Historical Fiction, J.I. Rogers – Science Fiction, and Tina Sloan, contemporary thriller author and actress that is scheduled for Sunday, Sept 13, 2020 at VCAC.
After reading this post, you feel you would like some new information, I would like to invite you to our VCAC starting next week, September 8 – 13, 2020, where experts, like bestselling authors Robert Dugoni, J.D. Barker, top film producer Scott Steindorff, author /actor Chris Humphreys, Amy Stapleton and Wayne Richard from CHATABLES, and Paul Cutsinger from ALEXA, Anita Michalski and Jonathan Hurley from Hindenburg Systems – and so many, many more experts (click here to see a complete list of our Headliners, Presenters, and Faculty) who will go into depth about book marketing in today’s new world. We even have Tana Hope to show us how to take care of yourself. We all need that, right?
Here’s your official invitation to VCAC20: click here.
And now, back to Michelle Cox…
Mystery & Mayhem Book Awards Grand Prize winner Michelle Cox graciously shares her writing life and knowledge with us along with some hot marketing tips and tools! Read on!
“When I finally decided to try writing, the creativity within me, that divine essence, finally found its true home. I’m happiest when I’m creating, and I hope I can keep writing for a long time.” – Michelle Cox
Michelle Cox, award-winning author, at work in her writing lair
Chanticleer: Thanks for coming by, Michelle. Tell us what genre best describes your work? And, what led you to write in this genre?
Cox: Well, that’s a great question! I usually at least place as a semi-finalist in three different categories at the Chanticleer awards, for example, so that should be a pretty good indication.
My series is set during the 1930s in Chicago, so that qualifies it to be historical fiction, but it’s also mystery and romance. I guess “romantic-suspense” would be the best way to describe the series, but without the bare-chested guys on the cover.
They always say to write what you would want to read, and this is it! I set the series set in my favorite era; added a little bit of mystery, a little bit of romance; flavored it with the haves- and the have-nots of the era, as well as a touch of the English aristocracy; and then stocked it with lots of characters and subplots weaving in and out . . . sheer heaven!
Chanticleer: And that’s why we love you and your books! What do you do when you’re not writing? Tells us a little about your hobbies.
Cox: I no longer have any! I used to have hobbies before writing took over my life. If I do have a few minutes here and there, I still love to garden and bake, but my real love, however, is board games. I’m a fanatic and have become a sort of a collector now.
Playing games with Michelle Cox! Did the butler do it?
Chanti: That sounds like a lot of fun! So, how do you approach your writing day?
Cox: As soon as my kids get on the bus at 6:50 am, I make my second cup of coffee and sit down at my desk. I’m not allowed to do any social media, though I do always do a quick email check to see, you know, if I won the Pulitzer or something (it’s always no), and then I start working on whatever manuscript I’m currently on. My brain is its crispest early in the morning, so I have to use that time for the work that takes the most concentration. There’s something to be said about productivity when you know you only have a limited time to write. There’s no room for writer’s block or procrastination. When you know you only have so much time, you have a way of just sitting down and doing it.
When I reach whatever my writing goal is for that day, I spend the next five to seven hours (until the kids come home) doing marketing and PR—anything from writing the blog or the newsletter or articles or interviews, taping podcasts, setting up events, answering email, attending to social media, etc. It’s really a full-time job, though, sadly, the actual writing, the part I love, is the part I get to spend the least on.
Chanti: Marketing pays off, right? Name five of your favorite authors and describe how they influence your work.
Cox: My series is known for the plethora of rich characters scattered throughout and the big saga-like plots. I was definitely influenced in this by my early favorites: Louisa May Alcott, Catherine Cookson, and Charles Dickens. My other two favorites would be Anthony Trollope and Jane Austin for their subtlety in character and their overall ability to use language so beautifully.
Chanti: I cannot argue with your choices. These are delicious authors – and novels!
I know you gave us a snapshot of your work-day earlier, but could you give us your best marketing tips, what’s worked to sell more books, gain notoriety, and expand your literary footprint.
Cox: Wow! That’s a great question, but so hard to answer. All marketing is pretty elusive, isn’t it? It’s a constant process of throwing things at the wall and seeing what sticks. It’s also important to remember that what works for one person, might not work for everyone. It’s not an exact science. If it were, we’d all be rich!
But, in general, here are some good marketing tips that I have found to work:
Try to figure out where your readers are. Most of my readers, for example, are on Facebook, so that’s where I spend most of my social media time.
Think of yourself as a brand and try to match your posts accordingly. I post things about myself or the book or writing, but mostly old recipes, period drama news, or old stories from the past (which constitute my blog). Also, I’m very careful never to post anything religious or political. This is a business, and the more you see yourself that way and follow basic business protocols, the more successful you’ll be.
Try to build your newsletter list by offering a freebie (such as free story, writing tips, a webinar, a prequel). Personally, I do it by running contests with really big prize packages. I make sure to state that the contest winner will be picked only from my newsletter subscribers. I pay a designer to create a beautiful graphic of the prizes, post it on FB, and then boost the post. Not only does this get me a lot of new subscribers (sometimes thousands), but it exposes the series to new readers as well!
Build your network. Join online author groups (I am part of a fabulous private FB group organized by my publisher, She Writes Press. We all share ideas, marketing tips, and offer support and advice, especially to the newer authors just coming on board. It’s a collective wealth of information.) or real-world groups in your area. Don’t be jealous of the success of others, but help each other as much as possible. As my publisher, Brooke Warner has said, “There’s room for everyone at the table.”
Show up at other authors events, write reviews, help promote whenever possible. Go to conferences to meet not just readers, but other authors who can potentially help you. Remember that you are a business, and you need to do work within your community to begin standing out.
For example, my publisher and I overprinted Book 2 of my series, so, as per my contract, when the first year of publication had passed, I was faced with having to pay a storage fee for these extra books (a couple of thousand), have them shipped to my garage, or have them destroyed. I decided, instead, to send them to libraries and conference organizers. It was a lot of work and expense, but it got my book into the hands of hundreds, if not thousands, of potential readers, and hopefully, they’ll come back for more and buy the rest of the series. You have to be willing to take risks.
Also in this category would be to try to get a Bookbub deal, which, as we all know is really tough. Again, for Book 2 of the series, we submitted four times, trying to get a deal with the book being priced at .99 cents. I finally decided to offer it for free, and we cleverly put a buy link to book 3 at the end of Book 2. Bookbub then offered me a deal, and I had over 55,000 downloads in one day! Hopefully, a lot of those people will go on to buy Book 3 at full price.
Lastly, if the first book of your series is free, either permanently or occasionally, you can join Book Funnel, in which you “bundle” your book with others of a similar genre with each author promoting the bundle to their social network, which exposes your series to a whole new crop of readers. Readers are able to download your free book in exchange for their email address. So not only are you getting readers hooked on your series (hopefully!), but you’re building your subscriber/newsletter list.
Chanti: You could teach a Master Class on this at CAC20! Let’s chat about this later.
Chanti: What are you working on now? What can we look forward to seeing next from you?
Cox: Book 5 of the series is currently in production and scheduled to be released in Spring 2020. I said I was going to take a break from the series after that, but I admit, I’ve already started sketching out Book 6 – I can’t help it!
But what’s really exciting is a new stand-alone novel, The Love You Take, that I wrote, also based partially on a true story and set in Chicago in the 1930s. It’s a really fabulous book if I do say so, about a “backward” girl who has to go and live at a home for “bad girls” after she unwittingly becomes pregnant. I’m currently querying agents for it.
Chanti: Sounds intriguing. Please keep us updated. Who’s the perfect reader for your book?
Cox: Though some men enjoy my books, the primary audience is women. Anyone who loves Downton Abbey;Upstairs, Downstairs;Miss Fisher’s Murder Mysteries, the old black and white films, like The Thin Man . . . basically any period drama or old movie . . . will love my series. I can’t tell you how many people have written to me to tell me that the series is so visual, that reading it was like watching a movie. It’s delightful escapism; people tell me all the time they feel like they’ve been transported back in time after reading them.
Chanti: I know that’s why we read your books #delightful! What is the most important thing a reader can do for an author?
Cox: Tell a friend! Research shows that the number one thing that influences people to buy books is word-of-mouth. If you like a book, recommend it to friends or your book club. The second best thing is to write a review! People seem wary of doing this, telling me that they’re nervous about what to write.
“Nonsense!” I say.
A review can be one sentence: “This was a great book; I enjoyed it!”
There. Done.
You don’t have to go into a lengthy reworking of the synopsis (why do people do this?) or delve into symbolism or themes or whatever. Just give your one-sentence opinion!
Chanti: I’ve been telling my non-writing friends this for years… Do you ever experience writer’s block? What do you do to overcome it?
Cox: Not really! I have a lot of story ideas in my head, and thus I usually have the opposite problem. This is where outlining can really help. If you have a pretty weighty outline sketched out, then when you sit down to write each day, you pretty much already know what you’re supposed to write that day. Likewise, I enjoy taking an evening walk (or I try to, anyway!), during which I think about tomorrow’s chapter and what needs to go into it. Sometimes I even voice record if I have a really good idea or some strands of dialog. There’s something about walking—moving the legs back and forth, back and forth—that seems to stimulate something in the brain. They say that Dickens used to walk the streets of London for hours in the wee hours of the night. Now I know why!
Chanti: Time to reflect and let your mind wander. Movement really does help with this. What excites you most about writing?
Cox: Creating something out of nothing. I’ve always been a really creative person. Looking back, I see now that I’ve always been striving to create, and for a long time it took on many different forms. As a kid, I was always trying to illustrate Louisa May Alcott’s books or write little fan fiction stories based on Jo March. As I got older, it took the form of gardening and decorating the house, and then baking and then creating elaborate kids’ birthday party invitations! When I finally decided to try writing (long story), the creativity within me, that divine essence, finally found its true home. I’m happiest when I’m creating, and I hope I can keep writing for a long time.
Chanti: We hope you do, too, Michelle. What a fabulous interview! Thank you for sharing your story with us.
Speaking of sharing, if you like what you’ve read, please “like, comment, and share!” Sharing is caring, baby!
The CIBA Grand Prize Winners
Michelle Cox is a multi-award-winning author who recently spent some time with us at CAC19. This year was particularly special because Michelle won the CIBA 2018 Grand Prize for Mystery & Mayhem Awards!
and took 1st Place in the Chatelaine Awards for Romantic Fiction – both awards are in honor of her book, A Promise Given. We will probably never stop celebrating this – it’s just too much fun!
To find out what Michelle’s up to next, Find and Follow her here:
For example, my publisher and I overprinted Book 2 of my series, so, as per my contract, when the first year of publication had passed, I was faced with having to pay a storage fee for these extra books (a couple of thousand), have them shipped to my garage, or have them destroyed. I decided, instead, to send them to libraries and conference organizers. It was a lot of work and expense, but it got my book into the hands of hundreds, if not thousands, of potential readers, and hopefully, they’ll come back for more and buy the rest of the series. You have to be willing to take risks.
