Chanticleer Book Reviews

Tag: Marketing

NEVER OUTMATCHED: Military Strategies to Lead Innovate and Win in the Modern Marketing Battlefield by Lee Pepper – Business Strategy, Leadership, Marketing

Part leadership manual, part tactical playbook, Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield by Lee Pepper blends military wisdom and modern insight into sharp, grounded business guidance.

Pepper draws heavily from his dual experience as an army officer and a high-level marketing executive, offering more than just inspiration. Never Outmatched is a practical, story-driven guide that borrows from the discipline, mindset, and adaptability of military strategy.

Lee Pepper distills years of hard-won experience into a collection of mental models designed to help leaders act decisively even when the odds feel stacked against them or the path ahead unclear. Strategies like “Commander’s Intent” teach you how to lead with vision while empowering your team to move independently. “Force Multiplication” shows how to get more from the people and tools you already have, and “War-Gaming” helps you anticipate problems before they hit.

Never Outmatched is not a book of buzzwords or silver bullets but a steady, reliable companion for anyone trying to lead well under pressure or turn obstacles into forward momentum.

Lee Pepper writes with the kind of clarity that only comes from having actually served in the military and thrived in business. The prose is confident but conversational, crisp in delivery and never sterile. Pepper doesn’t bog you down in jargon; when he introduces a military term or historic reference he gives it context, then connects it back to the messy, real-world problems business leaders face today.

The structure is tidy and intuitive, with each chapter written like a mission briefing, complete with strategy, application, and action steps. Pepper builds a kind of conceptual world where military models make marketing feel navigable rather than nebulous. It’s not a narrative in the traditional sense, but the through-line “never be outmatched” serves as a rallying cry that gives the book emotional cohesion.

So often, similar books talk about innovation and strategy in vague, glossy terms but Pepper drills down into decision-making without perfect information, managing people who are resistant to change, and motivating a team when you’re outgunned in budget, resources, or time. These are not just metaphors. He literally thrived in stressful situations where acting fast meant succeeding in the field and in the boardroom, and he now shapes that wisdom to keep it relevant to building a marketing campaign or navigating office politics.

If you’ve ever felt like the marketing world is a little too much like a battlefield—chaotic, high-stakes, and constantly shifting—then Never Outmatched might just be the field manual you didn’t know you needed.

This is a resource that acknowledges failures and false starts, as well as the fear and imposter syndrome that can creep in especially when you’re a new leader trying to prove yourself.

Never Outmatched: Military Strategies to Lead, Innovate, and Win in the Modern Marketing Battlefield by Lee Pepper is a call to stop waiting for perfect conditions, to act with intention, and most importantly, to never let yourself be outmatched even when you’re outnumbered.

August 27, 2025
Chanticleer 10 Question Author Interview Series with Rae Knightly – Grand Prize Award-winning Author of Exostar
CHANTICLEER 10 QUESTION AUTHOR INTERVIEW SERIES
with Award-Winning Author, Rae Knightly

Hello friends! We have another fabulous interview for you today, with author Rae Knightly! Her book Exostar took home the Chanticleer 2024 CIBA Grand Prize Award in the Gertrude Warner Division for Middle Grade Fiction, and we are excited to share with you the globe-trotting, star-gazing journey she took to becoming an author and what she’s planning next. Take a minute or two and get familiar with Rae and her incredible journey to becoming award-winning author!

Chanti: Like all great heroes, we’d love to start with your origin story. Have you always considered yourself a writer, or was that an identity that developed over time?

Knightly: I was a reader before I became a writer. As a single child, I would devour books up until my teenage years. Fictional characters were my friends. I would go to my local library on Fridays after school, pick out three books (the maximum allowed) and read those until it was Friday again. The problem was that, after a while, I felt like I had gone through the middle-grade section. It was time for me to head downstairs to the adult section. Unfortunately, the switch proved too big of a step. I couldn’t find anything to my liking among the big boring-looking adult books. Where was the fantasy, science fiction and adventure section for my age? I guess “young adult” books weren’t a thing back then. So, instead, I turned to my imagination and carried on the stories I liked or created new ones in my mind.

It would be another thirty years before I got the chance to write these stories down. Once I had penned my first book, Ben Archer and the Cosmic Fall, I felt like a fish in water and knew that this was what I was born to do. You could say the books I am writing today strive to recreate the sense of wonder that I experienced as a middle-grade reader.

Chanti: What a beautiful way to describe it—recreating that sense of wonder! That really is the “write what you love” philosophy in action. What specifically inspires your science fiction storytelling?

Knightly: I grew up in Africa where I became fascinated with the night sky. It made me ask profound questions: What is out there? Who are we? Why are we here? Are we alone in the Universe? Is there something beyond the Universe?

Science fiction can be just as magical as fantasy and—in my mind—is even more so because this type of ‘magic’ might be real. Aliens might exist, we might settle on Mars one day, interstellar travel might be invented in the future, a young reader might invent clean energy when he/she grows up… I think it is vital in this day and age to inspire young people through science fiction because this could lead them to become compassionate scientists, inventors and politicians who will find answers to today’s challenges.

I understand, though, that topics such as aliens, destructive inventions and climate change can be scary to young readers, so I strive to incorporate them in page-turning, thrilling adventures that are easier to absorb and understand. In this way, I hope to awaken a fascination for the marvels of our world and beyond—just as I was fascinated and inspired by the night skies as a child.

I’m best known for the Ben Archer Series, which includes aliens, UFOs, superpowers and messages about how we treat our environment. My other series, The Lost Space Treasure, is a fun space opera in its purest form and appeals to fans of Star Wars. Exostar is book 1 in this series.

Chanti: That mission to inspire future scientists through storytelling is incredible! Do you find yourself following conventional writing rules, or do you prefer to chart your own course?

Knightly: I highly doubt that I follow the rules. Middle-grade science fiction is not a common genre and I knew I was taking a big risk by writing it. But this was the genre I enjoyed above all as a child and I was disappointed when I couldn’t find more options to read. I also write from multiple points-of-view, which is not typical for middle-grade, and my main characters are loners. They don’t have a Hermione Granger or Ron Weasley tagging along.

Adults play a huge role in my stories. This goes against the norm where middle-grade characters find themselves battling evil on their own, without adults around to help. Note that most middle-grade characters are orphans. Ben Archer is not one of them. In fact, the dad-figure in his adventures is a pretty big deal! As for Trin Moonrise in Exostar, she is a unique hero. Not only does she travel from one planet to another and encounter all kinds of alien civilizations, but she faces a hundred challenges while wearing a prosthetic leg.

Chanti: Including adults and having more solo characters definitely pushes back against what we often seen in middle grade. When you’re not creating these amazing worlds and characters, how do you spend your time? What do you do to recharge and find inspiration?

Knightly: I used to love exploring and got a lot of inspiration from visiting different places—especially ancient ones. I love reading about archeological and astronomical discoveries. The history of humankind fascinates me and I believe we still have a lot to discover when it comes to what our ancestors were capable of.

I also love walking in nature and stopping every two minutes to take a picture of a leaf, a sunset, a landscape… I never make it very far because beautiful details are everywhere if you learn how to look. However, my walking and exploring days have been drastically reduced after I was diagnosed with a chronic illness called moderate ME/CFS. This mysterious illness has made it difficult for me to leave the house and I am currently spending most of my time learning how to manage symptoms.

Fortunately, writing about superheroes has taught me what it means to be brave: it means that you have to stay true to yourself in the face of adversity. You can’t let the bad things that happen to you define you. I can still write and enjoy the company of my family. Also, my imagination allows me to travel way beyond the boundaries of Earth and I have explored many distant planets from the comforts of my sofa as I wait to get better.

Chanti: The kind of resilience definitely shows up in your book and storytelling. When it comes to creative process, where do you say your ideas for those stories come from?

Knightly: I get most of my ideas from small newspaper articles. Ben Archer and the World Beyond pulled inspiration from different newspaper articles related to our oceans. Some years ago, Keith Davis—a marine biologist—mysteriously disappeared while out at sea. He was researching factory ships that empty the oceans of fish (tuna, in this case). Another article revealed that, in 2019, Russia released hundreds of beluga whales and orcas from an illegal whale jail located in Srednyaya Bay, where they were being trained or sold. Unfortunately, this type of news does not hit the headlines much.

The Knowledge Seeker was inspired by a short newspaper article reporting that several countries had restricted access to the internet. It made me wonder how a small group of people could take away access to knowledge to millions of citizens. The plot of The Knowledge Seeker—which takes place in the distant future—took form based on these questions: should everyone have access to all information everywhere and all the time? And, if not, who should have the right to decide what should/shouldn’t be made available? The main character, Eodain, fights to return knowledge to the people, while his arch-nemesis wants to keep knowledge for himself because knowledge is power. But even Eodain struggles with the meaning of free knowledge when he is forced to provide instructions on how to build a deadly weapon.

And, lastly, Exostar and its sequels dive into the wonders of science and the Universe. Could we travel between the stars using quantum mechanics? What color is the sky on other planets? What do aliens on other planets look like according to their environment, gravity, evolution, etc.? Do exploding stars (supernovas) provide the necessary elements to create life? When you have civilizations where robots, androids, ancient aliens, and mortal beings interact, what does it mean to be human?

Chanti: Fascinating how you transform real-world issues into compelling science fiction! When it comes to your actual writing process, how organized are you? Do you plan everything out, or do you discover the story as you write?

Knightly: By the time I sit down to write a new book, I have the full story well laid out in my head. It is very important to me to know the ending of a story and I will rarely start writing until I have figured that out. In fact, I often come up with the ending of a story first and then work my way backwards! This was crucial when I wrote The Knowledge Seeker, as the plot twist at the end had to blow the reader’s mind. The final sequel in the Exostar series will also have a mind-boggling ending.

Since I have the plot all laid out, I am able to write a first draft in a short amount of time. I can write a 50,000 word book in five weeks. However, that’s when the hard work starts. This is when I go over the manuscript multiple times, one sentence at a time, one paragraph at a time, and back-and-forth and back-and-forth with the help of my editor, Cristy Watson. I also seek advice from beta readers who follow my work, know the characters and can point out errors in the manuscript. I will do seven or eight complete edits of the story before I’m satisfied, and this can take several months.

Chanti: Working backwards from the ending makes a lot of sense! Can you talk a little bit about some of your literary influences, and how have they shaped your work?

Knightly: The Dark is Rising Trilogy by Susan Cooper opened my eyes to the power of imagination. Why? Because this Arthurian fantasy story took place in the real world and made me want to find ‘magic’ everywhere. It made me wonder if ‘magic’ was just around the corner, or hiding in the mist, or lost deep under the ocean. I love fantasy and science fiction stories that take place in the real world because they make the reader wonder, “What of this were true?” I sought to recreate this sense of ‘magic in the real world’ in my Ben Archer books.

Monica Hughes was my go-to author while growing up. She wrote thrilling middle-grade science fiction like Earthdark, Space Trap or Ring-Rise, Ring-Set. The stories are exciting and ask interesting questions. They inspired me to write Exostar.

The Ice People by French author Rene Barjavel is one of those books that stays with you long after you’ve finished it. It leaves you with the question: if humans have been around for tens of thousands of years, would it be possible that they developed advanced civilizations that are now lost and buried under the Arctic ice, under the dunes of the Sahara desert or in the deep trenches of the ocean? This fascinating question also lingers in the back of the Ben Archer and Lost Space Treasure Series.

Lois Duncan’s Stranger with my Face is another of those stories that takes place in the real world but has elements of mystery in it. The characters in the author’s books face haunting topics such as telepathy, astral projection, spirit channeling, eternal life, etc. These themes make you wonder about the limits of the human mind and elements of this have seeped into Exostar and its sequels.

Island of the Blue Dolphins by Scott O’Dell was a heart-shattering story that stayed with me for years. However hard the story, I believe that tough subjects in middle-grade books can teach young readers to better face real-life hardships as adults. For example, learning to deal with a fictional death might prepare readers to deal with it a little better in the real world. I channeled some of those raw, heart aching feelings in Ben Archer and the Alien Skill.

Chanti: That is a rich tapestry of influences! With such a creative imagination constantly at work, do you ever hit those dreaded writer’s block moments?

Knightly: Yes, I experience writer’s block. I guess it’s the bane of every author’s existence.

However, I no longer shy from this debilitating fear of the blank page. I find that if I am unable to write, it usually means that my brain is saturated and I need to take a break. This break can last from a couple of days to several months, but I have learned to trust the process. Once an author, always an author, is my motto! Imagination never really leaves you. Creativity can come and go, like the ebb and flow of waves crashing on a beach, and if my characters are not talking to me, then perhaps it’s time to do something else for a while.

Chanti: That’s such a healthy perspective on the creative process! You’ve achieved remarkable success with your award-winning books. What marketing advice can you share with other authors?

Knightly: The things that have helped sell over 120,000 books:
- Paying for great, on-target book covers
- Knowing who my readers are (10 to 14 year olds)
- Always delivering as promised in a regular, timely manner
- Learning to run Amazon ads
- Creating clean, fun adventure stories that captivate readers
- Joining joint book promotions and doing newsletter swaps
- Creating excitement for the next book on social media
- Putting up the next book for pre-order and adding links in the back-matter
Chanti: All fantastic, practical advice! As we wrap up, what exciting projects are you working on now? What can your devoted readers look forward to next?

Knightly: The Lost Space Treasure Series continues. After writing book 1, Exostar, I published books 2 and 3: Megastar and Polestar. I am currently editing book 4: Grimstar.

Trin Moonrise travels the stars in search of her identity which might be hidden on a legendary spaceship thought to hold the greatest treasure in the known galaxy. However, her arch-nemesis, the evil Remnant Supreme Leader, is always one step behind.

Next, I plan on delving deeper into my young adult dystopian series, The Knowledge Seeker, and my readers have let me know that they would love to read more Ben Archer books.

Even though middle-grade science fiction is less popular, I hope to continue exploring the genre for many years to come.

Thank you, Rae Knightly, for sharing your writing journey with us and for bringing great young adult sci-fi to readers around the world!

Rae Knightly is an award-winning and Amazon bestselling author specializing in middle-grade and young adult fiction, with over 160,000 books distributed. She is the author of The Alien Skill Series, The Lost Space Treasure Series, and The Knowledge Seeker. Knightly was raised in various locations on Earth, during which time she picked up four languages and came to appreciate this blue pebble floating in the confines of space. Her current human mission is to keep the stars shining in her two children’s eyes, while hopefully igniting new ones within others across the globe. Rae spends her time spirit travelling to distant galaxies or exploring the breathtaking landscapes of British Columbia, Canada, before returning with more adventures for her Alien Skill Series.
July 16, 2025
A Chanticleer 10-Question Author Interview with Gail Avery Halverson – Historical Fiction, Colonial America, Slavery

Historical Fiction Romance Author Gail Avery Halverson sat down for a 10-Question Interview with Chanticleer!

We had the pleasure of speaking with Gail Avery Halverson recently. The author of the historical fiction romance novel Sea of Glass, Book Three in her Stockbridge Series. Avery Halverson took home the 2023 Chatelaine Grand Prize for Romance for Sea of Glass, and she’s sharing her journey to becoming an award-winning author with us today!

Here’s what we talked about:

Chanti: Your romance novel, Sea of Glass, also falls under the category of historical fiction. Can you talk about what drew you to both of these genres?

Avery Halverson: I began writing in my twenties when I was a flight attendant and had a lot of days off during any given month. At first, I wrote mostly spec scripts for existing half-hour sitcoms to practice the craft of conveying a story through only what can be seen or heard. One of those spec scripts found its way to an agent in LA and after signing with her, I wrote two movie screenplays which were both optioned by Longbow Productions, but not made.

I took some time away from writing to raise my son, and when he was a sophomore in high school, I began to toy with the idea of writing a novel. When I heard the story of ‘The Plague Village” in England, I knew I had my novel. From there, I had to learn a new style of writing that encompassed all the senses, in addition to creating accurate historical story arcs and believable, very real characters a reader would care about. After writing the first book, I was completely hooked!

Chanti: Have you always been a writer? When did you realize you could write?

Avery Halverson: There were several points along the way, and while I can’t say that any one of them were really a defining moment, when I was in third grade, I wrote a story about a little girl that had gone through the 1906 San Francisco earthquake. I knew in my heart the minute I finished the assignment that it was an A+ story. It turned out that the grade was exactly that, and when the teacher handed my story back, she told me that I had a real talent.

The other defining writing moments were those early screenplay options; when I read the reviews of the first book; when I won the Chanticleer awards for all three books; and when a London agent at the agency representing Julian Fellows said I was very talented (sadly, due to a personal emergency, she was not taking on new writers). Although as all writers know, the most exciting, validating, and I think, thrilling “writer” moment, was the moment when I opened that first box of books with my name on the cover.

Chanti: I can tell you have a good eye for accurate period details in your books. What draws you to write historical fiction?

Avery Halverson: As I mentioned, the first fictional story I ever wrote was about a little girl going through the 1906 San Francisco earthquake, and as I think of it, that may be where my love of writing historical fiction began. Funnily enough, I don’t particularly read historical fiction – my tastes run more toward action – Ken Follet, Clive Cussler and the like, but I find I absolutely love the research involved in writing historical fiction. If I were to refine if further, I love using fictional characters to bring to light actual women in history who did not get the recognition they deserved for accomplishing some amazing things.

Chanti: What areas in writing am I most confident about in writing?

Avery Halverson: I feel very confident in two areas of the writing process. The first is story arc, and the second is dialogue. As to the former, I’ll insert another Chanticleer author question here – which is, which craft book(s) have helped the most. The answer to that question is the book How to Write a Screenplay in 30 Days by Viki King. She wrote the book many years ago, and while it was intended for screenplays, the information also applies beautifully to novels, as well. In the book, Ms. King describes a story arc as a clothesline, with clothespins evenly spaced. The clothespins are plot points, and the corresponding visual reference in her book made perfect sense to me, in that each book has a story arc, each chapter has a story arc, and each character has a story arc. In the case of my Stockbridge trilogy, I had to create an all-encompassing, three book story arc, as well, and I find the construction of all that fascinating. As to dialogue, I can only credit being a bit of a natural mimic – and many, many years of flying, listening carefully to not only a multitude of accents, but the vocabulary and word choices, the cadence, tone and even underlying sub-text of the conversations I heard from passengers.

With respect to my books, I did a tremendous amount of research into the letters and formal writings of people in the 1600’s, not only in England but in early America as well and had to interpret that formality so that it captured the essence of what was being said, but did not sound as stilted as it did while reading the material. I also had to consider which social class a character belonged to and the way each group spoke, as well as in the case of Book Three, A Sea of Glass, the way a young, African American woman born in America, might have spoken. So, in terms of advice to a new writer, I would say eavesdrop all you can, then read your dialogue out loud after you’ve written it. Every single person on this planet has a different way of speaking – young vs. old, male vs. female, etc., and I’m always amazed when dialogue sounds stilted. People rarely, if ever, speak in grammatically correct sentences. Also, to a new writer, use the “find” button on your computer and try your very best to eliminate every single “ly’ adverb. Create a new way to say it – your writing will be clearer and far more concise.

Chanti: Those are wonderful tips for writers getting started, and great advice for editing. Can you talk about what happens when you stall (if you do), with writer’s block?

Avery Halverson: On occasion, I’ll run up against a brick wall where nothing comes to mind. When that happens, I usually dig deeper into history – nothing made up could ever top some of the things that actually happened. At one point in The Skeptical Physick, I needed a side character with a talent, which could then be something my heroine could learn. At that time, the Great Fire had just decimated nearly all of London, and my heroine had natural artistic talent, so I searched the history books and found Lady Elizabeth Wilbraham, a real-life 17^th Century architect. Perfect. Lady Wilbraham and her story became that side character. I also try to read a few chapters leading up to wherever I am to get in the flow and that will usually get me started again. I also find that doing something else away from the computer – laundry, gardening, errands, or even soaking in the bath – allows my mind to wander and the creativity or solution to the current writing puzzle usually comes.

Chanti: Taking time away from the screen can be one of the most valuable tools for moving forward. Would you talk a little bit about your writing “comfort zone?” Are you a structured writer, or do you write when the moment feels right?

Avery Halverson: When I started writing my novels, I was very disciplined. At first, I tried every desk and office area in my house, but finally ended up sitting on the couch, feet up on the coffee table in front of the fire. I would start at 9am sharp and write until noon. If I hadn’t written 1500 words, I’d began again at 3:00pm, then continue until I hit that number. With that structure, I finished my first book, The Boundary Stone in six months.

I confess that I relaxed a bit on the next two books in the trilogy. I still tried to meet that 1500 word a day goal, but if a natural break point came and I’d only written 750 words, I would not panic, but I would spend the other hours editing or researching. I had a lot more fun that way, rather than forcing myself to reach a hard goal. Interestingly, I found that on most days, I would still exceed that 1500-word goal.

Chanti: 1500 words a day is impressive! What excites you most about writing to keep that drive?

Avery Halverson: What excites me most about writing are those two magical words, “The End.” I absolutely love accomplishing a goal I’ve set for myself, and I don’t think there’s a more exciting moment than finishing a novel. I also love those writing days when the words just seem to flow out, and the days when I don’t even look at the word count until I close the computer for the night and find I’ve written far more than I thought I had. I love writing a great scene, or even a great sentence, and I especially love the research into and writing about the extraordinary accomplishments of ordinary people long forgotten by history – especially women.

Chanti: Your love of extraordinary people is clear in your intriguing cast of characters, absolutely! Who is the perfect reader for those forgotten stories of brilliant women?

Avery Halverson: I think anyone who likes historical fiction with strong, intelligent characters and a touch of elegant romance. I’m not one for stories where someone deliberately makes a bad decision and ruins the lives of everyone else around them. I much prefer to write the stories of good people who are thrust into circumstances beyond their control and how they use their intelligence, their wits and their integrity to survive. It’s funny, I thought the trilogy would appeal to mostly women, but some of the best reviews I’ve had have been from men, so I hesitate to limit the category of readers.

Chanti: I believe there are a lot of men who love romantic adventures! How do you come up with ideas?

Avery Halverson: I read everything! I’ll read everything from the National Enquirer to Neuroscience News and anything in between, but my favorite thing to do is to go down Google rabbit holes. I’ll start with Wikipedia for a general introduction to historical figure or event, then start to dig from there, and in that digging I very often find the story.

Chanti: Reading deeply is definitely crucial! What about for readers? What is the most important thing they can do to support an author who they want to read more of?

Avery Halverson: I’ve found that the most important things a reader can do to help an author is to post reviews on Amazon, Goodreads and other reader sites, to create social media posts about the books, and to generate interest via word of mouth and any other promotional ideas they can think of, and an especially helpful thing is to invite an author to their book clubs. All authors are tremendously grateful to any reader offering to help promote their books!

Award-winning writer, Gail Avery Halverson, is the author of The Boundary Stone, and its sequel, The Skeptical Physick, a historical romance novel set in 1666 England at the time of the Great Fire and the Scientific Revolution. The Boundary Stone is a Chaucer Award First Place winner (historical fiction) and The Skeptical Physick won First Place in the Chaucer Awards and 2019 Grand Prize in the Chatelaine Award. Sea of Glass was awarded Grand Prize in the Chatelaine Award in 2023.

Ms. Halverson is also the writer/producer for “Take it From The Top,” (sitcom pilot, Twin One Productions, Inc.), as well as the playwright and composer of musical plays that have been performed for nearly 300,000 children since 2004. Writing for both theater and television, she holds a B.A. in English Literature/Communications from the University of California, Davis, and is currently at work on the third novel in the Stockbridge Series. She lives in Northern California with her husband and son.

June 24, 2025
Bluesky for Authors: Navigating the Rising Social Media Platform for Book Marketing Success in 2025
The Rise of Bluesky: A New Frontier for Author Marketing

Bluesky has emerged as a compelling social media alternative for authors seeking fresh ways to connect with readers and fellow writers. As this decentralized platform surpasses 30 million users as of February 2025, authors are discovering its unique advantages for building literary communities and marketing their books in a less cluttered digital environment.

This growing platform offers a refreshing approach to social networking that addresses many pain points authors experience with other social media options. Its focus on transparency, user control, and community-building makes it particularly well-suited for writers looking to establish meaningful connections with their target audience.

What is Bluesky

Bluesky was created by former Twitter CEO Jack Dorsey and, in the simplest terms, it is a decentralized social media app that runs similar to Twitter in its design and algorithms. As of February 2025, this up-and-coming platform surpassed 30 million users, and while growth has slowed since its last spike, the network is continuing to see more users come on board.

The most notable difference between Bluesky and other social media platforms is its use of a decentralized social network protocol. AT Protocol is a tool that allows users to see how the platform works and build their own apps with an innate ability to connect with Bluesky. This provides users with more accessibility, transparency, and the ability to take your followers, posts, and username with you if you switch to another network—a necessary update for most users.

Bluesky also provides more customizable features that give the user more control over what we see, the rules you set for moderation in the different communities you join, and more options to block content, accounts, hashtags, etc.

What Makes Bluesky Different for Authors

Of course, these changes appear to be positive for Bluesky’s users, but what about authors specifically?

Great news! Authors are finding a home on Bluesky, where they are connecting with the literary world, other writers, and fans.

Bluesky is prioritizing a sense of community with a less vitriolic style of communication and a more supportive environment. The perfect place for authors! You’ll also find less ads and bot-created content, which is a refreshing change. Overall, Bluesky feels like it’s less complicated than other social media sites when it comes to the backend operations of analytics, scheduling, etc. Part of this is that functionality is limited in some areas, such as pre-scheduling posts, but the way Bluesky is designed, both in functioning and aesthetics, is intuitive.

Even new authors can dive into the right community quickly. Their “Starter Pack” feature curates collections of users with custom feeds that align with the topic of your choosing, such as ‘authors.’ All you have to do is select the Starter Packs subheading to the right of Feeds. Click Create, and that’s where you’ll find Bluesky’s tools, including the Starter Pack, then just add a name and description, and you are ready to meet some new Bluesky friends!

Five Tips to Get Started on Bluesky Right Now

Authors can maximize their presence on Bluesky by implementing these five targeted strategies designed to build visibility and engagement:

1. Craft an Author-Focused Profile that Converts

Creating a compelling author profile is the foundation of successful Bluesky marketing. Include these essential elements:
- A professional yet approachable profile picture that matches your author brand
- A concise bio highlighting your genre, notable works, and any awards or recognition
- Strategic links to your author website, preferred bookstore, or latest release
- Relevant keywords that help readers interested in your genre find your profile
- Include any professional recognition you’ve received such as Book Awards or Editorial Reviews
Pro Tip: Think of your Bluesky profile as a micro author website—it should clearly communicate your unique value proposition as a writer within seconds.

2. Leverage Decentralization to Find Your Reader Communities

One of Bluesky’s strongest features is its ability to connect authors with niche communities of engaged readers:
- Identify and join communities related to your specific genre using relevant hashtags (#TrueCrime, #UrbanRomance, #HistoricalFiction)
- Study community guidelines to understand what content resonates with members
- Participate authentically before introducing your books or writing
- Create custom feeds that aggregate content from your ideal reader demographic
This targeted approach allows authors to focus marketing efforts on readers already interested in their genre, rather than broadcasting to a general audience.

3. Develop a Strategic Posting Plan

Effective Bluesky marketing requires thoughtful content creation that balances promotion with value:
- Share insights into your writing process that readers can’t find elsewhere
- Post high-quality visual content featuring your book covers, teaser quotes, and reader reviews
- Create unique hashtags for your books and encourage readers to use them
- Host interactive Q&A sessions to build reader relationships
- Maintain a consistent posting schedule to build audience expectations
- Document authentic moments from your author journey through images and short videos
The most successful authors on Bluesky treat their content as an extension of their books—providing value while showcasing their unique voice and perspective.
4. Expand Your Author Network Strategically

Growing your Bluesky presence requires proactive community building:
- Offer followers exclusive content and early announcements to reward engagement
- Share limited-access material like short stories, character sketches, or alternate endings
- Collaborate with complementary authors in your genre for cross-promotion
- Create virtual book clubs or writing challenges to foster community
- Encourage and highlight reader-generated content about your books
- Balance promotional posts with valuable content that serves your audience
Remember that successful author marketing on Bluesky isn’t about promoting a single book but building a sustainable author brand that supports your entire writing career.

5. Measure and Refine Your Bluesky Strategy

Data-driven decision making separates professional author marketing from casual social media use:
- Track engagement patterns using Bluesky’s analytics tools
- Experiment methodically with different posting times, formats, and content types
- Identify which content generates the most meaningful reader interactions
- Adjust your strategy based on performance data
- Set specific goals for your Bluesky presence tied to broader marketing objectives
This analytical approach ensures authors invest their valuable time in activities that genuinely advance their marketing goals rather than simply accumulating vanity metrics.

Bluesky is for Authors

For authors committed to building sustainable careers, Bluesky represents a valuable addition to their marketing toolkit. The platform’s emphasis on transparency, authentic connection, and user control aligns perfectly with what today’s readers expect from author interactions.

While Bluesky’s user base continues to grow, its quality of engagement often surpasses that of larger platforms. Authors who establish themselves early on Bluesky position themselves advantageously as the platform expands, building valuable reader relationships in a less competitive environment.

The strategic approaches outlined above will help authors leverage Bluesky’s unique features while integrating this platform into a comprehensive book marketing strategy that drives long-term career success.

Thank you for joining us for this Writer Toolbox Article
There is so much to learn and do with Chanticleer!

From our Book Award Program that has Discovered the Best Books since the early 2010s to our Editorial Book Reviews recognizing and promoting indie and traditional authors, Chanticleer knows your books are worth the effort to market professionally!

Hungry for more? These articles can help you go even further in marketing:
Ready to elevate yourself beyond Social Media?

Social media platforms like Bluesky are valuable tools in your author marketing arsenal, but truly professional authors know the importance of third-party validation and expert promotion. Chanticleer’s professional services are designed specifically for authors serious about maximizing their book’s visibility:

Chanticleer Editorial Book Reviews: Our professionally crafted, SEO-optimized reviews complement your social media efforts by providing the credibility that comes from respected third-party assessment. Each review is strategically written to improve your book’s discoverability across all platforms—including social media sites like Bluesky where you can share snippets to enhance your authority. Learn more about our Editorial Review service here.

Chanticleer International Book Awards (CIBAs): While building your social media presence is important, award recognition creates promotional opportunities that social posting alone cannot match. The CIBAs give your book multiple visibility opportunities and provide prestigious credentials you can feature prominently in your Bluesky profile. When you submit your book to the CIBAs today, you’re joining a community of excellence that readers trust.

You know you want it…

Don’t let your great book remain hidden online. With Chanticleer’s professional services working alongside your social media marketing efforts, you’ll find more readers than ever before.
May 29, 2025
Last Chance for Discounted Conference Registration! Cyber Sale ends today!
The Biggest Chanticleer Deal of the year!

Celebrating Cyber Monday

The Chanticleer Authors Conference!

The 2023 CIBA Grand Prize Winners!

Publishing is the Hub of Technology

Join the New Era of Content Creation in All Its Forms

Take Your Writing Craft and Multichannel Marketing

to the Next Level at #CAC25

LAST CHANCE to use code CAC25TRZRFH4X for a $100 Discount

Our deepest discount for the conference.

Check out these T.G.I.A.N.A.T. SPECIALS

Your Ultimate Writing Career Opportunity Awaits at CAC25!

It’s Cyber Monday, and the sale ends TONIGHT!

This is your last chance to save on the Chanticleer Authors Conference (CAC25) — the event that will help you take your writing career to the next level. Join us April 3-6, 2025, at the Bellingham Yacht Club in beautiful Bellingham, WA, for an experience that could change everything.

Seats are filling fast, and you don’t want to miss this incredible opportunity to learn from industry experts and network with fellow authors. You’ll gain valuable insights into the world of publishing, marketing, and digital content creation, plus exclusive sessions on:
- Expanding Readership
- Audiobook Creation
- Advanced Writing Craft
- SEO & Metadata Strategies
- Social Media Marketing for Authors
- And so much more!
Save $100 off Conference Registration

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Limited seats available — this is your chance to join a supportive, inspiring community of authors.

You don’t have to attend to win, but it’s sure a lot more fun!

After securing your spot at CAC25, take advantage of our Editorial Book Reviews—the perfect next step for your manuscript! But that’s not all! We also offer Audiobook Reviews and Children’s Book Reviews—so no matter your format, we’ve got you covered.

Sign up today and let us help you make your book shine with professional reviews that include SEO, metadata, and long-tail promotion.

Check out these awesome deals!

Chanticleer Editorial Book Review Package for $395 with Discount Code

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Use this code upon checkout to receive the once a year CYBER discount of $100: WEDTAKZV6XUZ

Discount Valid for Book Reviews and Audio Book Reviews

Click here to purchase a Chanticleer Book Review Package for only $395.

Audio Book Reviews are also eligible for Chanticleer’s only CYBER SALE of the YEAR!

Our Book Review Package (Regularly $495) includes SEO, Meta-Data, Tagging, and Long Tail Social Media Promotion.

Don’t delay! Be one of the lucky few to get in on this incredible rate.

Use this code on checkout for a $50 discount on

Children’s Picture Book and Early Readers Reviews:

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Click here to purchase a Chanticleer Book Review Package for only $275 with discount code above

Need assistance?

If you have any questions or need a hand registering, we’re here to assist you! Reach out to us at info@ChantiReviews.com — our team is ready to help!

From all of us at Chanticleer, we wish you a wonderful Cyber Monday!

Thank you for being part of our incredible Chanticleer family. We can’t wait to see you at CAC25!

Kiffer, David, Anya, Scott, Dena, Argus, and the entire Chanticleer Team!
December 2, 2024
It’s Small Business Saturday! Save More When You Buy Reviews in Bulk!
Looking to Boost your Book’s visibility in 2025?

Now’s your chance to get a big bang for your buck on Chanticleer Editorial Book Reviews and Children’s Book Reviews!

This Small Business Saturday, get the most from your reviews by purchasing more in advance! Save money and plan your marketing strategy to get a head start on the new year! Whether you’re a seasons author or just starting out, you can market like a pro with these discounts that go beyond your average sale!

Save more when you sign up for Multiple Reviews!

Editorial Book Reviews:

Coupled with the discount code WEDTAKZV6XUZ for $100 off, this is how much you can save when you buy in bulk:
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Children’s Book Reviews:

Coupled with the discount code PZ44KAAPAG9H for $50 off, this is how much you can save when you buy in bulk:
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The more you purchase, the more you save!

Redeem when you’re ready!

Don’t forget Audiobook Reviews!

Chanticleer Reviews Audiobooks

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That’s right, the conference you’ve been hearing all about is ready to help take your career to the next level.

Save $100 off conference registration with code CAC25TRZRFH4X

Secure your spot and join us April 3-6, 2025, at the Bellingham Yacht Club in beautiful Bellingham, WA.

Learn from the Best at CAC25

Need assistance?

Our team is standing by and ready to help with any questions or concerns you may have. Just reach out to info@ChantiReviews.com, and we’ll make sure you’re all set.

Multichannel Marketing

and the Business of Being a Writer

The New Era of Content Creation in All Its Forms

Take Your Writing Craft to the Next Level

Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CAC25TRZRFH4X

Don’t Delay! Take advantage of this Once A Year CYBER SALE!

Insert the discount code here upon check out:

This sale ends at midnight PST Monday, December 2, 2024.

As always, please contact us at info@ChantiReviews.com for any questions, concerns, or suggestions.

Celebrating Small Business Saturday

This Small Business Saturday (November 30, 2024), we’re proud to celebrate the small businesses that make our communities thrive. As a small, independently-owned business based in Bellingham, Washington, Chanticleer Reviews and Media is honored to play a small but important role in the ever-changing publishing landscape.

Founded in 2011 with the rise of digital publishing, we’ve helped authors from across the globe navigate this exciting new era of content creation. It’s your support that allows us to continue our work, and we’re grateful for the vibrant Chanticleer community we serve.

In the spirit of Small Business Saturday, we encourage you to shop local, support indie authors, and visit your favorite small businesses. Here in Bellingham, our partner Village Books is hosting a great sale this weekend (both in-store and online)—check it out!

Thank you for being part of what makes Chanticleer so special. Together, we’re supporting the future of publishing, one author at a time.

We are thankful for you, Dear Chanticleerians!

Be well. Stay safe. Keep on Writing Because We Need Good Books More Than Ever!

Kiffer, David, Anya, Scott, Dena, Argus and the Entire Chanticleer Team!
November 30, 2024
SAVE with these Black Friday DEALS from Chanticleer! The 2024 Thank Goodness I’m A Rooster Cyber Sale
Chanticleer’s once a year CYBER SALE is here!

You can DOUBLE your Savings on Audiobook Reviews!

This is the ONLY CYBER SALE of the YEAR !

CHANTICLEER says

“THANK GOODNESS, I am a ROOSTER!”

CYBER SALE

We can’t save the turkey,

but we can save you $$$

Check out these T.G.I.A.N.A.T.

CYBER ONCE-A-YEAR DISCOUNTS

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Get your audiobook the attention it deserves!

Now is the chance to save big and DOUBLE your savings on an expert Editorial Review for your audiobook.

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In additional to doubling your savings all our Editorial Reviews include a robust suite of under the hood metadata technology including SEO, tagging, and long-tail promotion to maximize your digital footprint to help your writing get noticed everywhere!

The Savings Continue!

We are also continuing our First Time Ever discount on Children’s Book Reviews as well as our Editorial Book Reviews for both print and ebooks!

Editorial Book Reviews

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Take your visibility to the next level with $100 off an Editorial Review!

Use discount code WEDTAKZV6XUZ

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Save $50 on Children’s Picture Book and Early Reader Reviews

Use the discount code PZ44KAAPAG9H

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Take your Author Career to the next level!

SAVE ON the 2025 CHANTICLEER AUTHORS CONFERENCE with this T.G.I.A.N.A.T. Discount Codes

Receive a $100 discount off CAC25 registration, The Chanticleer Authors Conference package that will take place in beautiful Bellingham, Wash at the Bellingham Yacht Club (April 3-6, 2025).

USE THIS CODE: CAC25TRZRFH4X

Note: Seating is limited, so Register Today!

Learn from the Best at CAC25

Multichannel Marketing

and the Business of Being a Writer

The New Era of Content Creation in All Its Forms

Take Your Writing Craft to the Next Level

Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CAC25TRZRFH4X

Don’t Delay! Take advantage of this Once A Year CYBER SALE!

This sale ends firmly at midnight PST Monday, December 2, 2024.

As always, please contact us at info@ChantiReviews.com for any questions, concerns, or suggestions.

We wish you and yours a happy and safe Thanksgiving!

We are thankful for you, Dear Chanticleerians!

Be well. Stay safe. Keep on Writing Because We Need Good Books More Than Ever!

Kiffer, David, Argus, Dena, Scott, Anya and the Entire Chanticleer Team!
November 29, 2024
2024 CYBER Sale- Thank Goodness I’m A Rooster Sale Starts Today

Don’t Miss Out on these Once-A-Year CYBER Chanticleer Deals!

It’s our ONLY CYBER SALE of the YEAR

CHANTICLEER says

“THANK GOODNESS, I am a ROOSTER!”

Our once a year CYBER SALE!

We can’t save the turkey,

but we can save you $$$

Check out these T.G.I.A.N.A.T. SPECIALS

(Thank Goodness I am Not a Turkey)

DISCOUNT CODES ARE VALID:

Monday, November 20th until 11:59 p.m. Midnight, Dec 2nd, 2024 – CYBER MONDAY

CYBER SALE – LIMITED TIMECheck out these awesome deals!

Chanticleer Editorial Book Review Package for $395 with Discount Code

Purchase the book review package now and you can redeem it anytime in the future.

Use this code upon checkout to receive the once a year CYBER discount of $100: WEDTAKZV6XUZ

Discount Valid for Book Reviews and Audio Book Reviews

Click here to purchase a Chanticleer Book Review Package for only $395.

Audio Book Reviews are also eligible for Chanticleer’s only CYBER SALE of the YEAR!

Our Book Review Package (Regularly $495) includes SEO, Meta-Data, Tagging, and Long Tail Social Media Promotion.

Don’t delay! Be one of the lucky few to get in on this incredible rate.

Use this code on checkout for a $50 discount on

Children’s Picture Book and Early Readers Reviews: PZ44KAAPAG9H

Click here to purchase a Chanticleer Book Review Package for only $275 with discount code above

Receive a $100 discount off CAC25 registration,

The Chanticleer Authors Conference will take place in beautiful Bellingham, Wash at the Bellingham Yacht Club (April 3-6, 2025)

USE THIS CODE: CAC25TRZRFH4X

You do not want to miss out! Seating is limited. Register Today!

Learn from the Best at CAC25

Past Presenters have included , with more to come! Past presenters include Maggie Marr, Robert Dugoni, Scott Steindorff, Cathy Ace, D.D. Black, Christine Fairchild, Chris Humphreys, Mark Berridge, and other insightful and exciting presenters. The current line up will be updated regularly here!

Sessions on Fundraising for Authors, Audio Book Creation, Multi-Selling Platforms, Digital Marketing, Expanding Readership, Advanced Writing Craft and Content Creation, Social Media Efficacy, Increasing Sales on Amazon, SEO, Ad words and Facebook Ads, Why Authors need Alphabet SOUP, BISAC Codes, and much more.

Publishing is the Hub of Technology

Join the New Era of Content Creation in All Its Forms

Take Your Writing Craft and Multichannel Marketing

to the Next Level at #CAC25

Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CAC25TRZRFH4X

Register for the Conference Today!

Don’t Delay! Take advantage of this Once A Year CYBER SALE!

DISCOUNT CODES ARE VALID:

Monday, November 20th until CYBER Monday, Dec 2nd, 2024

CYBER SALE – LIMITED TIME

As always, please contact us at info@ChantiReviews.com for any questions, concerns, or suggestions.

We wish you and yours a happy and safe Thanksgiving!

We are thankful for you, Dear Chanticleerians!

Be well. Stay safe. Keep on Writing Because We Need Good Books More Than Ever!

Kiffer, David, Argus, Scott, Anya, Dena, and the Entire Chanticleer Team!

November 20, 2024
I See You! How to Identify Your Book’s Target Audience
Every genre is a competition

Let’s face it, finding those who are looking for a book just like yours isn’t always easy. But finding your target audience is key to creating a base of loyal fans clamoring for your next novel. Understanding of your target audience allows you to tailor your messages to more effectively gain their attention and improve your marketing return on investment (ROI). You’ll be able to create content that resonates with your target readers, boosts engagement, and ultimately drives conversions. A win, win, win!!

Whether you’re launching your debut novel or running a marketing campaign, understanding your readers can make all the difference in your success. Here’s a guide to help you effectively identify your target audience.

Identifiers That Will Help You Find Your Target Readers

Analyze Your Current Readers

Start by examining your existing readers. That can be family, friends, co-workers, or anyone that you’ve shared your work with and know they want to read more. Look for common characteristics such as age, gender, location, income level, and interests. Once you get your website set up, tools like Google Analytics and social media insights can provide valuable data about who is already engaging with your brand.

Conduct Market Research

Talk to your current readers to find out what initially interested them enough to read your book. This can be done informally through conversations with pointed questions that will help you understand what drives your readers’ purchasing decisions.

Create Buyer Personas

Once you have sufficient data about your readers, develop a reader character description. Just like the character descriptions you create when developing your characters, these are semi-fictional representations of your ideal readers. The information should include the demographics, behaviors, goals, and challenges your readers experience. A well-crafted reader persona is an asset to guide your marketing strategies and content creation, making them more interesting to your readers.

Analyze Other Authors in Your Genre

We all want our books to land on the bookshelves next to the best writers in our genre, so you better have a good understanding of your neighbors on that shelf will be. Study other writers’ books to see how they market their novels. Look at their covers, size, messaging on the cover, how they present the content, and then look those authors up on the web to see how they extend their marketing to their online presence.

Engage on Social Media

Using tools you already have in place gives you a leg up on identifying your ideal reader. Using your social media platforms as a goldmine for understanding your audience can really bring in a payload of new readers. Pay attention to the conversations happening in your genre, join relevant groups, regularly post, engage with your followers, and encourage them to share your content across their social media channels. Their comments and feedback can provide insights into their preferences and pain points.

Test and Iterate

Identifying your target audience is an ongoing process. Launch small campaigns or create content tailored to different segments of your audience, then analyze the results. Use A/B testing to determine what resonates best, and be prepared to adjust your strategies based on feedback and performance metrics. The better the campaign the more readers it will reach!

“A/B testing, at its most basic, is a way to compare two versions of something to figure out which performs better.” Learn more from the Harvard Business Review here!

Considerations to Remember

Segmentation: Your audience is likely diverse, so consider segmenting it into smaller groups based on specific characteristics. This allows for more personalized marketing strategies.

Adaptability: Audience preferences can change over time. Stay informed about trends and be willing to adapt your approach as needed.

Feedback Loop: Encourage and monitor feedback regularly. This ongoing dialogue can provide invaluable insights into your audience’s evolving needs.

Identifying your target audience is a crucial step toward building a successful brand. By taking the time to understand who your customers are, what they need, and how they think, you’ll be better equipped to create meaningful connections that drive engagement and sales.

Remember, your audience is the heart of your business as an author! Knowing your audience is key to unlocking your full potential.

Chanticleer Editorial Services – We’re ready when you are ready!

Did you know that Chanticleer offers editorial services?

We do and have been doing so since 2011!

Tools of the Editing Trade

Our professional editors are top-notch and are experts in the Chicago Manual of Style. They have and are working for the top publishing houses (TOR, McMillian, Thomas Mercer, Penguin Random House, Simon Schuster, etc.).

If you would like more information, we invite you to email Kiffer or Sharon at KBrown@ChantiReviews.com or SAnderson@ChantiReviews.com for more information, testimonials, and fees.

We work with a small number of exclusive clients who want to collaborate with our team of top-editors on an on-going basis.Contact us today!

Chanticleer Editorial Services also offers writing craft sessions and masterclasses. Sign up to find out where, when, and how sessions being held.

A great way to get started is with our manuscript evaluation service. Here are some handy links about this tried and true service: https://test.chantireviews.com/manuscript-reviews/
October 7, 2024
Five Days Left to Join the Roost!
The Perch is Still Open!

Take advantage of our biggest bundle ever and join The Roost!

The Red Carpet is rolled out for authors looking to take the next step in getting their book Discovered!

As the leaves start to turn and the air begins to crisp, it’s not just kids who are buckling down. We’re here to support you and your writing ambitions!

How do we jump start your journey?

A Chanticleer Editorial Review

Two Entries into the Chanticleer Int’l Book Awards (CIBAs)

One Full Year in the Chanticleer Membership Program: The Roost

Over $1000 in value!

All for $645*
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[Don't forget that PayPal offers 6 months - same as cash - no interest]
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Why Join the Roost?

Writing can be a solitary activity, but it doesn’t have to be lonely. The Roost provides Community and Connection, a space where writers meet, share, and support each other’s journeys. It’s your new creative home where the coffee’s always hot and the conversation never ends.

One of the early Roost Happy Hours!

With monthly workshops and discussion led by our staff and expert authors, it’s more than a club: It’s a master class in writing and publishing that runs all year.

Ready for the Roost, but not sure about the rest?

All these benefits are on your time. If your manuscript isn’t quite ready, your Editorial Review and CIBA entries don’t expire. Redeem them at your convenience when your book is ready to be discovered!

If you’re just dipping your toes in. reach out to AuthorOutreach@ChantiReviews.com, and we will send you a special deal to join the Roost for just $10/month. We will honor the discounted rate for as long as you are a Roost Member and you can cancel anytime. Come find out what the crowing is all about!

Don’t Let This Offer Fly the Coop!

The Rooster stops for no one!

Sale Ends September 15, 2024!

Whether you’re on page one of your next bestseller, or ready to start marketing your debut book, The Roost is where the journey to greatness begins. Don’t’ wait – the clock is ticking and this deal won’t last!

Click here to join The Roost and grab your Bundle Today!

Can’t make the bundle, but still want to be part of the action? Email AuthorOutreach@ChantiReveiws.com for a special discount code to join today!
September 10, 2024