Tag: Indie Authors

  • Chanticleer Book Reviews at the Author Nation 2025

    Chanticleer at Author Nation 2025: Connection, Community, and Craft

    Conference, tables, ballroom, Chanticleer Book Reviews

    I’ll say it until my dying day—Authors are the best people to hang out with! – Dena Weigel

    This past November, the Chanticleer team attended Author Nation in Las Vegas—and once again, we were reminded why authors are the best people to spend time with.

    Author Nation 2025 drew hundreds more attendees than the previous year, filling ballrooms with writers eager to learn, connect, and grow their careers. Over 120 classes, workshops, and panels covered every aspect of the writing life: craft development, the publishing process, advertising and marketing, the business side of authorship, and emerging trends shaping the industry’s future.

    For Chanticleer, the week offered valuable opportunities to reconnect with established members of our community and welcome new authors into the fold.

    Familiar Faces and New Connections

    We kicked off the week at the Vendor Expo. We loved having the chance to catch up with authors who have become valuable members of our Roost community. Authors such as D.D. Black, T.K. Conklin, David Fitz-Gerald, and Terrel of the Once Upon A Dance children books all stopped by to say hello and give us an update on their current projects and writing life.

    We also met dozens of new authors curious about Chanticleer’s services and what makes our community different. Many arrived seeking practical support—editorial reviews, award recognition, editing services—but discovered something equally important: a place to ask questions, share milestones, and find encouragement from fellow writers navigating similar paths.

    Author Nation

    Here are some highlights from Author Nation 2025

    Learning From Industry Leaders

    Between booth shifts, the Chanticleer team attended sessions led by publishing professionals with decades of experience. The presentations covered essential topics for author-entrepreneurs: building effective marketing strategies, assembling professional support teams (legal, financial, editorial), and establishing sustainable business foundations.

    One recurring message stood out: successful authors don’t work in isolation. They build teams of advisors and professionals who help them reach their goals of getting stories into readers’ hands.

    The Value of Industry Connections

    Author Nation brings together some of the best service providers working with authors today, and being part of that group means more than just visibility. Connecting with other industry professionals offered insights into current publishing trends and emerging challenges facing authors. These conversations help Chanticleer stay sharp and responsive to what writers actually need.

    Author Nation, conference, room, ballroom, people

    Looking Ahead

    Another Author Nation conference is in the books! We’re already looking forward to working with the many authors we met who see value in Chanticleer’s approach to author support. We expect to see many of them again, whether at next year’s Author Nation or at our own gathering in Bellingham this spring.

    Las Vegas 4k Wallpapers - Top Free Las Vegas 4k Backgrounds - WallpaperAccess

    Viva Las Vegas!


    Join us at the 2026 Chanticleer Authors Conference &
    the 2025 Chanticleer International Book Awards Ceremony

     Thursday – Sunday, April 16 – 19, 2026

    Master Classes, Conference Sessions & Panels, Chanticleer Int’l Book Awards Ceremony and Banquet, and the BOOKS BY THE BAY BOOKFAIR at Village Books Bookstore, Fairhaven, Bellingham, Wash. 

     Register Today!

    Seating is Limited. The esteemed WRITER Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.

  • Love at First Browse: Celebrating Bookstore Romance Day and the Communities Who Love Them

    Bookstore Romance Day might just be your perfect match

    You know the feeling. Your heart swoons for them, you squeal in excitement as companions come together in love, whatever it is, you’ve found it between the pages of a book. True romance to light a fire in your heart. 

    Held every August, this delightful celebration brings together two of life’s most irresistible pleasures: independent bookstores and the romance genre. It’s a day where book lovers gather to celebrate the cozy, quirky, fiercely passionate indie bookshops that make discovering those romantic tales feel like magic.

    Bookstore Romance Day is your excuse (not that you needed one) to support a local business, shop small, and maybe fall in love with a book, a bookstore, or even both. Buying from a local independent bookstore makes the whole community better!

    woman, man, books, sale, table, shelves

    It’s time to go on a date with your town’s Indie bookstore!

    Independent bookstores are the heart and soul of their communities, championing local voices and fostering meaningful connections between readers and authors. They also provide an unrestrained avenue to books that can be overlooked by a curated algorithym that threatens to overlook great, but unknown, books.

    The space a bookstore inhabits is an intimate expression of the community itself. Every shelf reflects the personality and passion of the booksellers who hand-pick each title based on the desires of the readers they serve. It’s a great way to validate the diversity of your community through their varying interests in reading material.

    bookstore, books, open, sign

    Support Your Local Bookstore and Indie Authors!

    Frequenting an indie bookstore and supporting indie authors comes from the connection, passion, and joy of storytelling shared between themselves and their community. When a reader chooses to shop local, attend readings, or simply spread the word about a favorite new release, it’s like slipping a love note into the hands of those who pour their hearts into every page and every recommendation. These small gestures create ripples—helping authors find their readers, bookstores to keep their lights on, and neighborhoods to become rich with imagination and soul. It’s a romance rooted in reciprocity: when we show up for our bookstores, they show up for us, again and again, with stories, romance and all genres, that make us laugh, cry, and believe in happy endings.

    Kids, hearts, bookstore, sun

    Show Your Love of Bookstores and the Romance Found Inside

    Next time you stroll down to your corner independent bookstore, take a moment to think about the amazing relationship your favorite bookseller has with your community and pick up a romance to fall in love with as you celebrate Bookstore Romance Day!

    Fall in love with the romantic streaks from these Chanticleer authors! 

    Vermilion Harvest Cover

    Overall Grand Prize CIBA winner!

    Reenita M. Hora’s Vermilion Harvest weaves love and liberation into literary gold.

    “Why do love and freedom have such a complicated relationship?” This haunting question pulses through every page of Vermilion Harvest, Hora’s breathtaking debut that creates, in one of history’s darkest moments, a luminous testament to the power of love in transcending boundaries.

    A star-crossed romance sparks against the backdrop of empire.

    Set in 1919 Amritsar, Vermilion Harvest introduces readers to Aruna Duggal, a nineteen-year-old Anglo-Indian schoolteacher caught between worlds—too brown for British acceptance, too white for Indian belonging. Born from violence, raised in the shadows between communities, Aruna navigates life’s margins until she meets Ayaz Peermohammed, a passionate Muslim law student from Lahore. Ayaz’s dreams of Indian independence ignite something revolutionary within Aruna’s heart.

    Read more here…

     

    The Third Act Cover

    The Third Act

    The subtitle “A Spicy Lesbian Romance” belies the true emotional depth of Kathleen Brehony’s The Third Act. This story is a testament to the unbreakable connection between a “Tribe” of 60ish lesbian women, and the unexpected possibility of love appearing even in the darkest of times.

    The story opens as Shannon, a member of the Tribe, witnesses her lifelong best friend, Linda, pass away after a decade-long battle with breast cancer.

    Shannon has been by Linda’s side during the last part of her battle, and now she’s the friend who sends the rest of The Tribe the simple message “She’s gone.” They make a plan to come together on Labor Day weekend to celebrate Linda’s life at Shannon’s family’s beachside resort on the Jersey shore in the hopes that the closeness and comfort they’ve shared as friends all these years will help them begin to heal. When they arrive at the coastal cottage, they toast their friendship with a quote from Rumi, “Friend our closeness is this: anywhere you put your foot, you feel me in the firmness underneath you.”

    It is here, with the gathered Tribe, that we begin to understand the long, complicated history between Shannon O’Connell and Elizabeth Mathews.

    Read more here…

    Back to One

    Antonia Gavrihel shows off superb storytelling and narration skills in her audiobook, Back to One, where passion, family, and, most importantly, friendship clash in an emotionally intimate slow-burn romance.

    When Catherine Leigh meets famous actor Kyle Weston at a Hollywood party, an unbreakable bond snaps into place. But, while Cate and Kyle each acknowledge this intense connection, their life situations make a courtship impossible. Cate is happily married, and Kyle’s career leaves him with little time for any personal ties.

    The two vow to take romance off the table and love each other as best friends—or at least try to.

    Cate and her young family help reinvigorate Kyle’s strained relationship with his son Scott, while Kyle revives Cate’s acting career. This surprisingly wholesome romance focuses on the support that two true friends can give each other, and how it forms a strong foundation to lean on during difficult times.

    Back to One, Gavrihel’s debut novel, was quickly followed up with three additional books in the series of the same name. This audiobook version brings even more vibrancy to her work.

    Read more here…

    Spruce Harbor Possibilities Cover

    Spruce Harbor Possibilities

    Spruce Harbor Possibilities, the second book in David A. Stone’s Spruce Harbor series, pulls an independent bookstore owner and a savvy tech billionaire into an improbable whirlwind romance, but each with their own reasons to be guarded about love.

    Romantic Maggie Bennett’s last breakup diminished her self-confidence, and she’s since put all her energy into running her cozy literary shop in the small community of Spruce Harbor, Washington. Her best friend and co-worker Bobby wants her to get back in the dating game, but for the moment Maggie contents herself with the solace of her bookstore and her Golden Retriever, Mr. Darcy.

    That is until Jason Porter arrives in town.

    Handsome and extremely wealthy, Jason was co-founder of the Lifestar Gaming Company, recently and unceremoniously sacked by the Board of Directors and his business partner.

    Though they come from different worlds, there’s an undeniable attraction between Maggie and Jason.

    Read more here…

    Occhi Belli Cover

    Occhi Belli

    Luca Lucchesi had it all—a successful restaurant, a loving wife, an adoring mother. Then it all came crashing down. Occhi Belli by Tim McDonald explores the depths of Luca’s despair, his battle with alcohol, and ultimately his journey back to life—and love.

    Luca hadn’t planned to work in the restaurant industry but eighteen years later there he was, what one would call a “lifer.” Time flows differently in the lives of restaurant people, and it flew by for Luca. He was coming up on Occhi Belli’s tenth anniversary but felt like he’d opened it just yesterday. Luca’s vision had been a simple one—to build a great restaurant with great food and great characters. With that goal in mind, he built Occhi Belli into a hugely successful neighborhood gem in north Seattle. He’d poured his life into it and truly loved it, but at what price?

    He knows he drinks too much, but it is part of the world in which he lives. So far, he’s been lucky and has never been caught driving after drinking. Then his luck runs out.

    He totals his car, is hit with a DUI, and his life begins to unravel. His wife, Lillian, announces she’s had enough and files for divorce. After nine years of watching Luca put his restaurant and alcohol before her and their marriage, she chooses her own well-being over his. But suddenly single at thirty-six, Lillian wonders what she will do next.

    Read more here…

    Find more love between the covers with these Chanticleer articles!

    books, man, bookstore


    Celebrate the Romance Genre with Professional Recognition

    Romance is one of the most beloved and marketable genres today, and a little romance goes a long way in making any book more appealing to readers. Professional recognition helps your love story stand out in this competitive but rewarding market.

    Got a great romance read? Chanticleer Editorial Book Reviews provide the professional third-party validation that romance authors need to build credibility with readers. Our comprehensive reviews serve as powerful marketing material, giving you polished content to share with romance readers who are always hungry for their next great love story.

    A typewriter with Chanticleer Reviews advertising Editorial Book Reviews

    Confident you’ll get a great review? Consider submitting to the Chanticleer International Book Awards Chatelaine Romance Division. Whether you’re writing contemporary romance, historical love stories, romantic suspense, or steamy sensual fiction, the Chatelaine Awards recognize outstanding romance across all subgenres.

     

    Chatelaine Book Awards with a white woman holding her hands under her chin

    Award recognition adds prestige to your romance novel while providing ongoing marketing material that resonates with romance readers—one of the most loyal and enthusiastic reading communities. Romance readers trust recommendations, and professional recognition signals quality they can count on.

    The romance market rewards authors who invest in professional credibility. Give your love story the recognition it deserves.

    Explore Editorial Review services to add professional credibility to your romance writing.

    Submit to the Chatelaine Awards and join the ranks of professionally recognized romance authors.

  • The 2025 Chanticleer Int’l Book Awards are Live! Enter the CIBAs Today!

    The 2025 CIBAs are in full swing!

    Your book deserves to be discovered!

    First off, congratulations again to all the winners of the 2024 CIBAs! Those who entered received regular promotion throughout the year as they advanced from the Long List all the way through the Tiers of Achievement to become First Place Category Winners, Division Grand Prize Winners, and, of course, the honor only afforded one author, our Overall Grand Prize Winner Reenita Malhotra Hora, who took home the $1,000 cash grand prize!

    In addition to the promotion on our high traffic website, social media, and newsletter blasts, all winners will be receiving the coveted Chanticleer Blue Ribbon. Division Grand Prize winners receive, on top of all this, a Chanticleer Editorial Review and an opportunity to participate in a Chanticleer interview. The Grand Prize Winners will have their books featured year-round on their division awards page, and they will be featured for the next five years in their respective Hall of Fame posts. Congratulations again to all winners and all who participated in the 2024 CIBAs!

    Who will be the next winners in the Chanticleer Int’l Book Awards?

    You know you want it…

    Does your book have what it takes? Join the authors who have taken the leap to have their work professionally vetted by one of the industry’s most respected awards programs. Each stage of the CIBA journey—from entering the Award to finding your eventual tier of achievement—is worth crowing about and celebrating with your following.

    Whether you’re an established author with a dedicated readership or a writer with a manuscript hoping to improve your chances of catching the right publisher’s eye, the CIBAs are well-worth the effort! Our multi-tiered advancement system ensures that every qualified entry receives multiple opportunities for recognition and promotion throughout the year.

    The CIBA Difference: Real Impact on Author Success

    What sets the Chanticleer International Book Awards apart is our commitment to creating genuine, lasting promotional opportunities for authors. When we say we help increase your digital footprint, we mean it!

    Authors who have participated in our awards program consistently report:

    • Increased visibility on retail platforms
    • Higher conversion rates when potential readers discover their CIBA achievement
    • Enhanced credibility with readers, reviewers, and industry professionals
    • Valuable connections within the Chanticleer community of authors
    • Improved confidence in their writing career

    More Than Just Book Awards

    At Chanticleer, we understand that every author’s journey is unique. That’s why we go beyond the standard awards process to provide personalized attention and support. Our dedication to authors includes:

    • Individual consideration of each submission, with options to move books to more appropriate divisions when it could improve your chances of winning
    • Free judging notes by request for finalists and above, providing valuable feedback directly from our expert readers
    • Open communication throughout the process, ensuring you’re never left wondering about your book’s status
    • Certificates upon request to celebrate your achievement
    • Generous deadline flexibility when authors need a little extra time

    This commitment to personal attention is what truly distinguishes the CIBAs from other book awards. We don’t just evaluate your book—we champion its success.

    An endless sea of blue ribbons to hand out

    As Levar Burton says, you don’t have to take our word for it:

    Thank you for this exciting news! I really appreciate all the hard work you and your team put into the awards! – D.V. Chernov, author of Commissar: A Novel of Civil War Russia

    A Gold Ribbon dividing this section from the next

    I am so excited and honored to be included as a finalist with this amazing group of authors. Thank you Chanticleer Book Reviews & Media! – Tracy Cram Perkins, I&I 1st Place Winner of Dementia Home Care

    A Gold Ribbon dividing this section from the next

    To Everyone at Chanticleer,

    Your passion for storytelling and your dedication to those that tell them is second to none! Not even a global pandemic could stop you. Thank you for all that you do to promote and support independent authors, such as myself.

    –Ryan Young, author of The Shepherd’s Burden, a First Place Winner in Paranormal Awards

    A Gold Ribbon dividing this section from the next

    Thank you for all the hard work you put in. This is such a great contest, and the support you provide to authors is incredible. – E. E. Burke, Laramie Grand Prize Author of Tom Sawyer Returns

    Tangible Benefits That Make a Difference

    The CIBAs aren’t just about prestige—they provide concrete benefits that help authors succeed:

    • $1,000 Cash Prize for the Overall Grand Prize Winner
    • Promotional Stickers that catch readers’ eyes and boost sales at book events
    • Digital Badges for your website, social media, and marketing materials
    • Blue Ribbon Packages to display proudly
    • Editorial Reviews and Featured Interviews for Division Grand Prize Winners
    • Five Years of Promotion in our Hall of Fame for Grand Prize Winners

    These tangible benefits translate directly into increased visibility, credibility, and sales opportunities for authors at every level of recognition.

    2025 CIBA Calendar: Key Dates to Remember

    Calendar, red, black

    Don’t miss your opportunity to participate in these prestigious awards! Here’s the complete calendar of upcoming CIBA deadlines for 2025:

    You can see the full list of CIBAs here as well

    Division Submission Deadline
    Cygnus Awards for Science Fiction June 30, 2025
    Ozma Awards for Fantasy Fiction June 30, 2025
    Shelley Awards for Paranormal Fiction June 30, 2025
    Global Thriller Awards for High Stakes Suspense July 31, 2025
    Clue Awards for Thriller/Suspense July 31, 2025
    M&M Awards for Cozy and Not-so-Cozy Mysteries July 31, 2025
    Book Series Awards for Fiction & Non-Fiction July 31, 2025
    SEA Shorts Awards for Short Stories, Essays, and Novellas  July 31, 2025
    NEW: Collection and Anthology Awards July 31, 2025
    CCDA: Chanticleer Cover Design Awards for Fiction July 31, 2025
    CCDA: Chanticleer Cover Design Awards for Non-Fiction July 31, 2025
    Laramie Awards for Americana Fiction August 31, 2025
    Chaucer Awards for Early Historical Fiction August 31, 2025
    Goethe Awards for Late Historical Fiction August 31, 2025
    Hemingway Awards for 20th c. Wartime Fiction August 31, 2025
    Nellie Bly Awards for Longform Journalistic Non-Fiction August 31, 2025
    Journey Awards for Overcoming Adversity in Non-Fiction August 31, 2025
    Hearten Awards for Uplifting & Inspiring Non-Fiction August 31, 2025
    Military & Front Line Awards for Service to Others Non-Fiction August 31, 2025
    Dante Rossetti Awards for Young Adult Fiction September 30, 2025
    Gertrude Warner Awards for Middle Grade Fiction September 30, 2025
    Little Peeps Awards for Early Readers September 30, 2025
    I&I Awards for How-To and Self Help Non-Fiction September 30, 2025
    Harvey Chute Awards for Business & Finance September 30, 2025
    Mind & Spirit Awards for Well-Being and Enlightenment September 30, 2025
    Chatelaine Awards for Romance and Women’s Fiction October 31, 2025
    Humor & Satire Awards October 31, 2025
    Somerset Awards for Literary & Contemporary Fiction October 31, 2025

    Keep in mind that these deadlines can be flexible. If enough authors reach out for an extension, we are happy to move them or make an exception. Please reach out to info@ChantiReviews.com with any questions related to deadlines or submission guidelines.

    We love our CIBA badges!

    With 28 divisions, there’s something for everyone!

    The CIBAs are a labor of love carefully organized for maximum breadth while staying focused and competitive. Our judges come from all around the world, hold degrees in higher education, have worked in the publishing industry for years, and love great books.

    What truly sets the CIBAs apart is our commitment to authors at every stage. Unlike many other contests, we provide:

    • Multiple tiers of advancement with promotional opportunities at each level
    • Digital badges for your marketing materials
    • Professional foil stickers for your book covers
    • Personalized judging notes (by request for finalists and above)
    • A supportive community through The Roost platform
    • Year-round promotion for winners across multiple channels

    Why Choose the CIBAs?

    The 2024 CIBA Grand Prize Winners who attended CAC25! Congratulations to all!

    In an increasingly crowded book marketplace, professional vetting and third-party recognition have never been more important. The Chanticleer International Book Awards have established themselves as a trusted source for identifying excellence in independent and traditionally published books across genres.

    When readers, bookstore owners, and industry professionals see the CIBA seal on your book, they know it has been thoroughly evaluated and stands among the best in its category.

    Your book deserves to be discovered. Enter the Chanticleer Int’l Book Awards today!

    Blue button that says Enter a Writing Contest

    Don’t Delay! Enter Today!

    Have questions about which division is right for your book? Contact us at info@ChantiReviews.com, and our team will be happy to help guide you to the perfect match for your work.

  • Top Revision Tips Before a Manuscript Overview from the desk of David Beaumier

    You’ve arrived at the last page of your story and written those crucial, beautiful words: “The End.”

    A young Asian woman leans back from her computer, done with her work in a generic room.
    Finished at last!

    Well done! You deserve some time to rest before you dive into the next step of editing your story.

    Now, one key piece of advice here is there isn’t a wrong time to put your work in front of a professional for feedback. While this article will take you through steps that will bring your book to be as strong as you can possibly make it on your own, we all are of different skillsets, so if something isn’t for you, that’s when you bring in a professional editor.

    To start out with, what is a Manuscript Overview?

    Someone hard at work on a Manuscript Overview

    Perhaps the easiest definition can be pulled from our page on providing Manuscript Overviews (MOVs).

    It is an objective evaluation of a story idea that is fully formed with a beginning, middle, and end, but still in an early draft stage. The MOV comes before Line Editing and Copy Editing.

    No matter who you pick to perform a Manuscript Overview for your book, you should get one. The amount of time and money it saves on editing by being more general and help you go further with your own writing is on thing, but the most important part is it helps keep your book focused and your narrative strong. Traditional Publishing Houses use them, and it makes sense to follow suit.

    Typically, an MOV will cover

    • compelling nature of story
    • dialogue
    • character development
    • does the scenery and setting work with the story
    • backstory issues
    • professionalism of editing & formatting
    • continuity of storyline
    • plotting and plot-hole issues
    • writing craft

    So, the question remains, how do you get your book to that point: fully formed with a beginning, middle, and end. How do you get it to the best point you can do on your own?

    The Reverse Outline

    A Red Uno Reverse Card

    Once you’ve finished your manuscript, even if you already have an outline, you can create one that reflects the actual book you’ve written. From this point, you can edit that outline of your book as is. Working within the outline to create a roadmap to revision often feels much more approachable.

    Next off, we have a recommendation from Matt Bell, author of Refuse to Be Done.

    Rewrite your book.

    You can have the draft you wrote printed out, off to the side, on a separate monitor, whatever feels comfortable, but rewrite it using your new outline as a guide.

    Refuse to Be Done has a yellow cover with the title written out across 3 pieces of paper

    Bell’s theory behind this is that you will copy and paste a bad line (or duplicate scene). But you won’t rewrite a bad line.

    Not sure where to start in creating your outline? Jessica Brody’s beat sheet from Save the Cat! Writes a Novel can help. Brody breaks down the story into actionable beats you can aim for to keep your book flowing along. Check out her breakdown of story beats here!

    Once you’re done rewriting the book, it helps to go through and check to see if you’ve met the goals of a new outline. Ask yourself if your story has a beat and if you can dance to it.

    After all that work, you’re probably ready for a Manuscript Overview.

    What to do while you wait

    A standard Chanticleer MOV takes 6-9 weeks to finish. While that’s going on, we recommend following D.D. Black’s critical advice whenever you’re in writing limbo: Write the next thing.

    D.D. Black presented at CAC24! Check out his incredible series here!

    Not only will that get you out of your head and allow you to be more objective with your manuscript when it comes back, but it will put you ahead of the game for the next book.

    What do our authors say about our MOVs? Read recent testimonials here!

    Wow, huge thank you for this second review! It’s so detailed and very much what I was hoping for. The specifics about moving content and clarity are spot on. I knew it needed structural improvements but I was too close to do it. Please pass on my sincere thanks for this work! I’ve only started some of it & already feel a better flow. I’m hoping to possibly even cut about 10k words to make it tighter. – Sheridan Genrich author of REWIRED: Optimise Your Genetic Potential

     

    I’m writing to gratefully acknowledge receipt of the Manuscript Overview of my book. I am so pleased to have this close reading and incredibly helpful insights. These comments are far more beneficial than anything I had expected. It will be a pleasure addressing the editor’s critiques and trying out his concrete suggestions. Please extend to him my genuine gratitude. Chanticleer crows again! – John Feist, author of Edged in Purple and many more

     

    I finally got this copied and read. It’s just what I wanted it to be—a skillful job. I knew there were the kind of holes the editor mentioned, but he’s given me a plan for the revisions. Please pass on my thanks. – Linda Brugger, columnist and accidental author

     

    Please thank the reviewer for a very relevant and detailed review of my manuscript, ANKANAM. I plan to incorporate all his notes! – Vee Kumari, author of Ankanam.

     

    This was just what I needed. I am looking at the book with a new focus and have already started working up the suggested changes. The first thing I did was remove those items the editor mentioned should be deleted. It was a bit painful but necessary. There was plenty of meat in his review, which took me a while to digest, but changes are on the way. These will take some time, but I will likely be interested in the Manuscript Reconciliation process. I can tell the editor spent quite some time researching some of the issues raised in the book, which I greatly appreciated. It helped me see the book more from the reader’s perspective than mine. Please pass along my sincere thanks. – Jim Leonard



    Thank you for joining us for this Writer Toolbox Article

    A red toolbox with the words "What's in your toolbox

    There is so much to learn and do with Chanticleer!

    From our Book Award Program that has Discovered the Best Books since the early 2010s to our Editorial Book Reviews recognizing and promoting indie and traditional authors, Chanticleer knows your books are worth the effort to market professionally!

     

    When you’re ready, did you know that Chanticleer offers editorial services? We do and have been doing so since 2011.

    Our professional editors are top-notch and are experts in the Chicago Manual of Style. They have and are working for the top publishing houses (TOR, McMillian, Thomas Mercer, Penguin Random House, Simon Schuster, etc.).

    If you would like more information, we invite you to email us at info@ChantiReviews.com for more information, testimonials, and fees.

    We work with a small number of exclusive clients who want to collaborate with our team of top-editors on an on-going basis. Contact us today!

    Chanticleer Editorial Services also offers writing craft sessions and masterclasses. Sign up to find out where, when, and how sessions being held.

    A great way to get started is with our manuscript evaluation service, with more information available here.

    And we do editorial consultations for $75. Learn more here.  

    Writer Toolbox Helpful Links: 

    The traditional publishing tool that indie authors can use to propel their writing careers to new levels?  Check it out here!

  • MailChimp 101: Level Up Your Mailing List from the Desk of Rochelle Parry

    An Introduction to MailChimp

    MailChimp may be no Rooster, but it’s a great way to start email marketing. With a very low barrier to entry (free!), you can build your audience before your book is published!

    Why Use MailChimp?

    Your personal email is great for sending messages to a small group of people, but once you get a higher volume of recipients, limits will apply. For instance, Gmail will only allow 100 contacts per outgoing email, with a limit of 2000 emails per day (source). Your email account can be suspended if you go over their limits.

    Signing Up

    To sign up, just go to MailChimp.com. Of course, there are paid plans, but assuming you’re starting out with fewer than 500 contacts, free will work! They also offer free email support for the first 30 days, so make sure to get your questions in early. Paid accounts can provide 24/7 technical support, add additional users to your account, and would allow more than 500 subscribers (source).

    To sign up, create an account with your email, and be prepared to verify. A surprise for most users is that to sign up you have to provide a physical address. This address will appear at the bottom of every email! Make sure it’s not going to give away your location if you’re working from home and are concerned about safety and privacy. Read up on MailChimp’s ideas to provide a less personal address here.

    I’ve signed up, now what?

    Once you’re in the Mailchimp site, you’ll see a dizzying array of choices. If you have a website, you’ll want to create a signup form. Click the “create” icon, and select “embedded form.” The form includes name and email by default, but other fields are available too.

    Newsletter Button Sign up
    You can see our Newsletter sign-up as an example here

    Once you’re happy with your form fields, hit ‘continue’ and you can copy the code and place it directly into your website. If this is all Greek to you, consider working with a webmaster to get the form to appear correctly. They also have a pop-up form option. If you create a pop-up form, you’ll need to provide your website address to connect it, then add some provided code to your site’s header, which MailChimp explains here.

    Your Audience

    A group of people applauding at a rock concert
    Get your audience excited!

    Once people sign up, they’ll be added to your Audience. “Audience” is where you manage your contacts. If you already have a list of emails you want to market to through Mailchimp, you can add them manually or by uploading a spreadsheet. Make sure you have the email owner’s permission first! The anti-spam laws can work against you if you get a lot of people marking your email as spam (learn about the importance of permission here). If they sign up via your form, they’ve given their consent!

    Campaigns

    Four People Playing a Board Game
    Marketing Campaigns rather than D&D Campaigns

    Your outgoing emails are called “Campaigns” in MailChimp. You create your campaign to go out to your audience or to a section of your audience. MailChimp’s design tools are a bit rudimentary, but they do provide templates to help you get started. You can use uploaded images, different fonts, texts and links, and style it to be consistent with your brand. While designing your email to send, you can send test emails to yourself and others to see how it appears in your inbox. Just remember that once it’s finalized, you can no longer make edits. Once sent to your designated audience, you’ll be able to see how many people opened your email in your dashboard via Campaign Reports. You can learn more about Campaigns in Mailchimp directly here.


    Thank you for joining us for this Writer’s Toolbox Article, and good luck out there on the web!

    Writer’s Toolbox

    Writer Toolbox Helpful Links: 

    Gmail sending limits in Google Workspace

    MailChimp Website

    Pricing Options for MailChimp

    Alternative Physical Address Ideas

    How to Add a Pop-Up Signup Form to Your Website

    Email Consent and The Importance of Permission

    Getting Started with MailChimp Campaigns

    Rochelle Parry – Creative Director

    Rochelle Parry helps authors and small business owners with their digital marketing efforts by creating custom websites, setting up social media, and publishing print and online materials including magazines and art books. You can learn more at her website: www.megabite.com

    Web Design | Megabite | WordPress Websites | Bellingham, WA Logo

     

    I hope you enjoyed this quick introduction to using MailChimp and found some useful tips! There is much more to this service, and hopefully this is enough to get you past the blank white page and into creating some fantastic emails! — Rochelle

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