Tag: Chanticleer Toolbox Article

  • Zooming Your Way to a Great Book Launch: A Step-by-Step Guide to Virtual Book Launch Events

    We are Deep in the Digital Age

    Man, desk, computer, plant, clapping, conference call, zoom, virtual meeting

    Is your virtual book launch ready?

    In the digital age, a virtual book launch can be a highly effective way to celebrate and promote your new book. It offers an opportunity to reach a global audience, engage with readers in real-time, and create a buzz around your work–all from your own desk.

    Planning to host a virtual book launch but not sure where to start?

    A white man surrounded by books looking frustrated
    So much to learn, so little time!

    Let us walk you through the first steps to ensure a successful and memorable event.

    1. Define Your Goals and Objectives

    Before diving into the details, clarify what you want to achieve with your virtual book launch. Your goals might include:

    • Increasing Book Sales: Drive pre-orders and sales through special promotions.
    • Building Your Author Brand: Enhance your visibility and establish your presence as an author.
    • Engaging with Your Audience: Connect with readers, fans, and influencers in your genre.
    • Generating Media Coverage: Attract attention from bloggers, journalists, and book reviewers.

    Authors should try to zero in on what their potential readers could look like and which outlets are the best for reaching those targets. Sometimes (more often than not), going in deep (some say guerilla marketing) towards a specific target audience for podcasts, blogging, and events (publicity) and then expanding the spheres if a strategy that works (marketing). Read more on this from Kiffer Brown here!

    2. Choose the Right Platform

    Selecting the appropriate platform is crucial for hosting your virtual book launch. Consider the following options:

    • Zoom: Ideal for interactive events with features like breakout rooms and live Q&A sessions.
    • Facebook Live: Great for reaching your social media audience and facilitating real-time engagement.
    • YouTube Live: Offers high video quality and can be integrated with your book’s promotional content.
    • Twitch: Suitable for a more informal, interactive experience, particularly with younger audiences.

    Choose a platform that aligns with your goals and technical comfort level.

    Woman, planning, pink, blue, orange

    3. Plan Your Event Format

    Decide on the format and structure of your virtual launch. Some popular formats include:

    • Live Reading and Q&A: Read excerpts from your book and answer questions from attendees.
    • Author Interview: Conduct an interview with another author, a moderator, or a celebrity guest.
    • Panel Discussion: Gather experts or fellow authors to discuss themes related to your book.
    • Virtual Book Tour: Share behind-the-scenes content or host virtual visits to locations featured in your book.

    Calendar, red, black

    4. Set a Date and Time

    Choose a date and time that will maximize attendance. Consider the time zones of your target audience and avoid scheduling conflicts with major events or holidays. Weekdays or weekends can work depending on your audience’s availability.

    The experts who can market your book make up what we call Slant in the book industry. Our own Chanticleerian author Carol Cram wrote an article all about the best ways to connect and work with experts, which you can read here.

    5. Promote Your Event

    Effective promotion is key to a successful virtual book launch. Use a combination of strategies:

    • Social Media: Create event pages and share regular updates on platforms like Facebook, Instagram, and Twitter.
    • Email Newsletters: Send invitations and reminders to your mailing list.
    • Book Communities: Engage with book clubs, forums, and online reading groups.
    • Collaborations: Partner with influencers, bloggers, and other authors to broaden your reach.

    Design eye-catching promotional materials such as graphics, videos, and teaser content to generate excitement.

    Home office, Welcome to my book Launch, stick figure, green, beige, modern, bookshelf, desk, chair, computer

    6. Prepare Your Content and Rehearse

    Prepare and rehearse the content of your event to ensure smooth execution:

    • Script: Outline key points, introductions, and transitions.
    • Visuals: Create slides, book trailers, or other visual aids.
    • Tech Check: Test your internet connection, microphone, camera, and platform features ahead of time.
    • Rehearsal: Practice your presentation and timing to avoid any hiccups during the live event.

    7. Engage with Your Readers

    During the event, foster engagement and interaction:

    • Welcome Attendees: Greet participants and provide an overview of the event.
    • Interactive Elements: Use polls, chat features, and live Q&A to involve your audience.
    • Personal Touch: Share personal anecdotes or behind-the-scenes stories related to your book.
    • Encourage Sharing: Ask attendees to share their thoughts on social media using a specific hashtag.

    Computer, thank you, email, envelope, blue screen, keyboard

    8. Follow Up After the Event

    Post-event follow-up is essential for maintaining momentum and maximizing the impact of your launch:

    • Thank You Notes: Send gratitude messages to attendees, guests, and collaborators.
    • Event Recap: Share highlights, recordings, or photos from the event on your website and social media.
    • Feedback: Collect feedback from attendees to learn what worked well and what could be improved for future events.
    • Continued Engagement: Keep the conversation going by engaging with your audience and providing updates on book sales or upcoming events.

    Woman, online, computer, brick, papers, notebook, yellow shirt, pencil

    9. Analyze and Reflect

    Evaluate the success of your virtual book launch by analyzing key metrics:

    • Attendance Numbers: Assess how many people attended and engaged with the event.
    • Sales Data: Review book sales figures before, during, and after the launch.
    • Audience Feedback: Analyze comments, questions, and feedback to gauge audience reaction and satisfaction.

    Reflect on what went well and areas for improvement to enhance your future virtual events.

    Rocket, take off, lift off, 3, 2, 1, clouds, sky, fire, boosters

    A well-executed virtual book launch can create a powerful platform for celebrating your book and connecting with readers. By following these steps, you can craft an fun, engaging event that not only promotes your book but also builds lasting relationships with your new fans!

    Happy launching!


    Thank you for joining us for this Writer Toolbox Article

    A red toolbox with the words "What's in your toolbox

    There is so much to learn and do with Chanticleer!

    From our Book Award Program that has Discovered the Best Books since the early 2010s to our Editorial Book Reviews recognizing and promoting indie and traditional authors, Chanticleer knows your books are worth the effort to market professionally!

    Helpful Toolbox Articles:

    When you’re ready,did you know that Chanticleer offers editorial services?We do and have been doing so since 2011.

    Our professional editors are top-notch and are experts in the Chicago Manual of Style. They have and are working for the top publishing houses (TOR, McMillian, Thomas Mercer, Penguin Random House, Simon Schuster, etc.).

    If you would like more information, we invite you to email us at info@ChantiReviews.com for more information, testimonials, and fees.

    We work with a small number of exclusive clients who want to collaborate with our team of top-editors on an on-going basis. Contact us today!

    Chanticleer Editorial Services also offers writing craft sessions and masterclasses. Sign up to find out where, when, and how sessions being held.

    A great way to get started is with our manuscript evaluation service, with more information available here.

    And we do editorial consultations for $75. Learn more here.

     

  • Happy Earth Day 2022! Celebrating our Environmental Authors

    Happy Earth Day 2022! Celebrating our Environmental Authors

    Reading for a Better Earth Day

    Being a Rooster, Chanticleer is pretty keen on the idea of Earth Day.

    It may surprise you to hear that Earth Day is the largest secular holiday in the world, celebrated for the past 50 years! You can read our last article that focused on the origins of Earth Day, as well as the powerful impact literature can have on the environment, as happened with Silent Spring by Rachel Carson.

    Rachel Carson, author of Silent Spring

    This year, we want to take time to recognize and cheer on some of the Chanticleer authors who have made their own contributions to environmental literature. While nature focused writing can fit into almost any genre, the genres we most often see with environmental stories are: Global Thriller Awards, Journey Awards, Little Peeps Awards, Hearten Awards, and, of course, our Cygnus Awards with the rise of the Cli-Fi genre!

    Books show where we put our focus and attention, and we’re glad that these authors did such a great job highlighting the world in their work!

    WISHES, SINS, and the WISSAHICKON CREEK
    By PJ Devlin
    Somerset First Place Winner

    Wishes Sins and the Wissahickon Creek

    The award-winning Wishes, Sins, and the Wissahickon Creek by PJ Delvin is a contemporary masterpiece in short story collections. Highly Recommended!

    PJ’s newest book, The Chamber is available for purchase now! You can also read our review of her first book, Wissahickon Souls, here.

    KILLING DRAGONS: Order of the Dolphin, Book One
    By Kristie Clark

    Killing Dragons Order of the Dolphin Book 1 cover

    A smart, science fiction thriller that will have readers looking twice at dolphins – and scanning the waters for something far more menacing. Highly recommended.

    Kristie Clark is a pediatrician with the heart of a writer. She always knew that she wanted to write and began writing poetry in middle school. Her mother read to her at night, instilling a love of books. As a child, C.S. Lewis’s Narnia series impacted her greatly, and as a teenager, she began reading science fiction for fun, enjoying books by Arthur C. Clarke.

    Big congratulations are in order for Kristie Clark as this book recently made the Finalists list for our Global Thriller Awards. Her newest book, Dragon Gold, is on the Finalist list for the Cygnus Awards, and her short story “Dragon of the Sea” is a Finalist for the Shorts Awards. Way to go Kristie!

    All Book Award Winners will be announced at the Chanticleer Authors Conference. 

    A DIVINE WIND
    By Norman M. Jacobs MD, MS

    A Divine Wind Book Cover

    An intelligent techno-thriller that won’t leave you even after the final page is read. Highly recommended!

    Norman M. Jacobs MD, MS is an award-winning writer and former bookstore owner. He’s a scientist and physician and has published many newspaper and scientific articles. He has a master’s degree in physics, passed a PhD exam in physics at the University of Pennsylvania, and completed a residency program in radiology at Duke University Medical Center with specialty training in neuroradiology. Congratulations Norman on being a Finalist in the Global Thriller Awards! 

    KOBEE MANATEE® – Climate Change and the Great Blue Hole Hazard
    By Robert Scott Thayer
    Illustrated by Lauren Gallegos

    Kobee Manatee Climate Change and the Great Blue Hole Hazard book cover image

    Kobee Manatee® Climate Change and the Great Blue Hole Hazard is a fantastic journey showcasing fun, friendship, and the necessity of keeping our oceans clean.

    You can find all 4 of the Kobee Manatee® books here!

    Robert Scott Thayer always had a passion for manatees, oceans, weather, and sea life. He is also an award-winning recording artist who writes and sings in the pop, jazz, and children’s genres. Robert’s newest children’s tune, Kobee’s Song, is available on iTunes.

    Lauren Gallegos earned her Bachelors of Fine Arts in Illustration from Cal State Fullerton in 2009 and has been illustrating ever since. When it comes to stories, Lauren has always loved books that warm the heart and touch the soul; timeless narratives that speak to your inner child. As a young girl she loved to pour over illustrations that were rich and full. Lauren still loves books that take you to mysterious places and let your imagination run wild with possibilities. Her biggest illustration influences are Chris Van Allsburg, Loren Long, Chris Sheban, Arthur Rackham, and Scott Gustafson to name only a few.

    Over
    By Sean P. Curley

    In a world where the rich obtain immortality, a forbidden love can either bridge the gap of unimaginable inequity or drive the disparaging classes even farther apart. A science-fiction novel with an earthly conscious.

    Sean Curley’s new book, Anika’s Gift is making good progress through the cover design process, and ARCs are being sent out now. Sean is a renaissance man who loves new experiences, diversity, and challenges (though more intellectual than physical). He is also the author of the the 2014 Chaucer Grand Prize for Early Historical Fiction with his book PropositumSean will also be at the Chanticleer Authors Conference June 23-26, 2022!


    Are you a Chanticleer Author who has some good news to share? Let us know! We’re always looking for a reason to crow about Chanticleerians! Here are some recent updates from our authors:

    Reach out with your news to info@ChantiReviews.com

    VIRTUAL and IN-Person –  June 23 – 26, 2022! Register Today!

    FLEXIBLE REGISTRATIONS ARE AVAILABLE for these challenging times.

    The  esteemed WRITER Magazine (founded in 1887)  has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.

    Join us for our 10th annual conference and discover why!

    Featuring: International Best Selling Author Cathy Ace along with A+ list film producer Scott Steindorff.

     

  • Happy Earth Day  — Environmental Writing, Eco-Fiction, and Reading Recommendations | A Chanticleer Toolbox Article

    Happy Earth Day — Environmental Writing, Eco-Fiction, and Reading Recommendations | A Chanticleer Toolbox Article

    We’re Delighted to be having the Chanticleer Authors Conference during Earth Day!

    If you want to get down to Earth this Earth Day, we highly recommend signing up for the Chanticleer Authors Conference (VCAC21)

    VCAC21 laurel wreath
    Register Today!

    Thinking of submitting to the Chanticleer International Book Awards for Earth Day? While we don’t have a specific category for environmental work, you can find all sorts of eco-focused work in our Global Thriller Awards, Journey Awards, Little Peeps Awards, and our Cygnus Awards.

    The origins of Earth Day…

    Can be traced back to Rachel Caron’s book Silent Spring which caused people to sit up and begin taking seriously the concerns that had been brought up for centuries about how the land was treated by imperialist powers. Carson’s book is cited as inspiration for the founding of the Environmental Protection Agency under the Nixon administration. After the book’s publication, she was hounded by those who promoted pesticides like DDT who said Carson’s would return us to an era where insects and vermin ruled the world.

    Rachel Carson, author of Silent Spring
    Rachel Carson, author of Silent Spring

    Earth Day’s foundation was a bipartisan venture in the United States, supported by both major political parties at the time of founding. By 1990, it became an international holiday around the world for all people to celebrate! It is now the largest non-secular holiday celebrated worldwide.

    What is considered environmental writing?

    Environmental writing or eco-fiction is most often described as a sub genre. Some people will claim that it just doesn’t exist, probably because of how nebulous it can be, but there definitely is a market for any book that examines the environment at large. From Leanne Betasamosake Simpson and Terry Tempest Williams, to Annie Dillard and Ralph Waldo Emerson, the variety of people and forms for writing about the environment is endless.

    Water Pond with Leaves and Tree Branch

    So What is Eco-Fiction?

    Eco-Fiction, at a minimum, needs to highlight the environment in some way. With that definition, something like Moby Dick could even count as eco-fiction because it features a whale and lots of time at sea, including the impact of whaling at large. What almost all eco-fiction does though is look at the world through a syncretic lens.

    What we mean by syncretic is that it crosses borders. For a long time, the unrecognized leaders of environmental writing have been Indigenous thinkers and writers. This, by necessity, ties up the question of environmentalism with economic policy, racism, and colonialism in fascinating and important ways that draw in readers.

    White skull in desert wasteland

    While Non-Fiction Environmental work often looks at the questions of where we are and what can we do, Eco-Fiction will ask what is happening and what will the world look like when we continue on this path? Work like that of Octavia Butler and NK Jemisin (renowned scifi writers) show us, using cross-cultural syncretism, the worst paths our current choices could lead us down.

    Whether we decide to accept Eco-Fiction as real or not, no one can say that environmental fiction and non-fiction can’t be marketed.

    Join us in looking at some of the wonderful books that draw inspiration from our Earth and environmental themes.


    The Suburban Micro-Farm: Modern Solutions for Busy People
    by Amy Stross
    5-Star Book Review
    1st Place Winner in the Instructional & Insightful Awards

    The Suburban Micro Farm

    Author, educator, and urban farmer Amy Stross offers a comprehensive look at how to repurpose a small yard in the city for basic sustenance and so much more.

    Award-winning writer Stross has composed a thoroughly practical guide to everything a reader would need to know to do what she did: transform a yard into a farm. Acknowledging that the ground surrounding a town dwelling is hardly what one thinks of when one thinks farmland, Stross draws from her personal experience to show precisely how the transformation can take shape. Her colorfully illustrated manual gives the basics for managing an ample garden space, or micro-farm, almost down to the minute (in fact, seven minutes twice a day).

    Continue Reading Here…

     

    DARK SEED (book 1)
    by Lawrence Verigin

    Genetic engineering, murder, corporate-conglomerate profiteering, Interpol, and a plot to control humanity make Dark Seed, by Lawrence Verigin, a suspenseful thriller novel.

    When jaded journalist Nick Barnes learns that Dr. Carl Elles has contacted him to say that Barnes’ recent article about the positive contributions of Naintosa Corporation is all wrong, Barnes feels compelled to educate the scientist about information laundering—the strategic planting of false information in the media so the planting organization can quote the media later for their own benefit. “It makes total sense,” Dr. Elles replies. “Naintosa employs that strategy on a regular basis.” Nick was about to explain to the scientist why he needed to check Dr. Elles’ information, when the scientist soon proves to Nick that the journalist is the lazy dupe who just published Naintosa’s propaganda in a complimentary article.

    Continue Reading Here

     

    WANDERS FAR
    by David Fitz-Gerald
    5-Star Book Review
    First Place Winner in the Laramie Awards

    Wanders Far A man who appears native with a red handprint across a face covered in white paint

    In the early 1100s, in a region now known to us as the Adirondack Mountains of northern New York, a small band of tribal people is living in longhouses, growing crops, fishing, hunting, and enjoying certain rituals such as face and body painting, occasional migration for food survival, and even seasonal “vacations,” all while willingly obeying a simple form of governance with elements of basic democracy. In this tribe, we meet Wanders Far, a child who earns his nickname after showing a propensity to disappear and explore since he could walk. His mother, Bear Fat, is the recognized chieftainess of their group, mother of a large brood, one of whom is stolen as the book opens. Wanders Far would be considered an unusual child in any society, gifted with a highly accurate memory and the ability to visualize future events. He can also run like the wind, and with his love for travel, he is often the first to see and warn his people of danger, such as a cadre of warriors from a hostile tribe heading towards his home settlement.

    Continue Reading Here…

     

    BLOSSOM — The Wild Ambassador of Tewksbury (Audiobook Review)
    by Anna Carner
    5-Star Book Review

    Author Anna Carner lived in a horse-friendly farming area of New Jersey in 1999, when she encountered a newborn fawn, barely breathing, near her home. The animal seemed to be communicating its need to her, and, with some experience of animal and human care, Carner set out to revive the fawn. She took the baby deer into her house and nursed her back to health. When she and her husband, Pino, saw the fawn curled up asleep with the family dog, the couple knew they had a new pet. Her name, Blossom, seemed suited to her sweetness and soft, gentle beauty.

    Continue Reading Here…

    The ONLY ONE LEFT (The Neema Mysteries, Book 3)
    by Pamela Beason
    First Place Winner in the Clue Awards

    The Only One Left

    While spending some time with his sweetheart, animal behavior scientist Grace McKenna and her adopted family of gorillas, Detective Matthew Finn finally endures a kiss from Neema while keeping an eye on the huge silverback Gumu. He accepts a ‘toy’ from their baby, Kanoni. But upon further inspection, Matt and Grace believe the object might be part of a human finger bone. Where did it come from? How did it get in the gorillas’ remodeled barn? The homicide detective knows he’ll need to investigate, but just then, his cell phone chirps.

    Desk Sergeant Greer of the Evansburg, Washington, Police Department tells Matt to get back on duty and head directly to the Gorge Amphitheatre, where the Sasquatch Festival has just ended. A car belonging to a 17-year-old girl, last seen by her parents in Bellingham, Washington, three days earlier, has been found abandoned next to a tent in the Amphitheatre campground.

    Continue Reading Here

    BUCK: Keeper of the Meadow
    by Gloria Two-Feathers

    Cover of Buck: Keeper of the Meadows, a fuzzy green wash inside of wooden looking frame

    In this engaging children’s tale by author Gloria Two-Feathers, a young colt named Buck will learn how to obey, how to defend, and how to strike out on his own.

    The scene is set in the Great Plains, where a river named Minisose divides a sea of tall green prairie grass. Many animals call that grassland their home, and the most magnificent is the herd of wild horses led by a dark stallion named Plenty Coups and his chosen mate, the lovely cream-colored mare, Cloud. By tradition and instinct, Plenty Coups protects the herd from attackers, while Cloud leads them to safety.

    Continue Reading Here…


    Chanticleer Editorial Services – when you are ready

    Did you know that Chanticleer offers editorial services? We do and have been doing so since 2011.

    Tools of the Editing Trade

    Our professional editors are top-notch and are experts in the Chicago Manual of Style. They have and are working for the top publishing houses (TOR, McMillian, Thomas Mercer, Penguin Random House, Simon Schuster, etc.).

    If you would like more information, we invite you to email Kiffer or Sharon at KBrown@ChantiReviews.com or SAnderson@ChantiReviews.com for more information, testimonials, and fees.

    We work with a small number of exclusive clients who want to collaborate with our team of top-editors on an on-going basis. Contact us today!

    Chanticleer Editorial Services also offers writing craft sessions and masterclasses. Sign up to find out where, when, and how sessions being held.

    A great way to get started is with our manuscript evaluation service. Here are some handy links about this tried and true service: https://www.chantireviews.com/manuscript-reviews/

    And we do editorial consultations. for $75.  https://www.chantireviews.com/services/Editorial-Services-p85337185

    Writer’s Toolbox

    Thank you for reading this Chanticleer Writer’s Toolbox article.

    Writers Toolbox Helpful Links: 

    The full list and calendar of all our CIBAs

    The traditional publishing tool that indie authors can use to propel their writing careers to new levels?  https://www.chantireviews.com/2016/05/15/the-seven-must-haves-for-authors-unlocking-the-secrets-of-successful-publishing-series-by-kiffer-brown/