Chanticleer Book Reviews

Tag: Book Promotion

Shelf Talkers 101: Catching the Eye of New Readers
Shelf Talkers

The Secret That Makes Your Book Stand Out

In the competitive world of publishing, making your book visible to potential readers is one of the most significant challenges authors face. You’ve invested countless hours crafting your story, revising your manuscript, and perfecting your cover design—but how do you ensure your book catches a reader’s eye when it’s competing with dozens of other titles on a bookstore shelf?

Enter shelf talkers: powerful and often underutilized marketing tools that can dramatically increase your book’s discoverability and sales potential in physical retail spaces.

What Are Shelf Talkers and Why Do You Need Them?

Shelf talkers are small, eye-catching displays placed on or near bookshelves that provide quick, persuasive information about a specific title. These attention-grabbing prompts create a direct connection with potential readers at the critical moment of browsing.

You’ve certainly seen them during your own bookstore visits—those small cards beneath select books featuring staff recommendations, award mentions, or compelling quotes. What you might not have realized is how significantly these modest marketing pieces influence purchasing decisions.

The truth is, shelf talkers work because they:
- Break through the visual noise of a crowded bookshelf, drawing eyes directly to your title
- Provide instant credibility through third-party validation (reviews, awards, recommendations)
- Create a personal connection between your book and potential readers
- Trigger curiosity that leads browsers to pick up your book—the crucial first step toward a sale
Here’s the good news: When you work with Chanticleer for an Editorial Review, we create professional shelf talkers for you as part of our service! That’s right—you don’t have to design them yourself or wonder what information to include. Our team of publishing professionals handles this essential marketing tool for you.

The Chanticleer Mini-Marketing Kit: Your Competitive Edge

At Chanticleer, we understand that earning a spot on bookstore shelves is just the beginning of your marketing journey. That’s why we’ve developed our comprehensive Mini-Marketing Kit as a bonus add-on to all Editorial Book Reviews that includes:
- Professional shelf talkers featuring compelling excerpts from your Editorial Review
- Eye-catching foil stickers to display your Chanticleer recognition directly on your book cover
- A printed copy of your complete Editorial Review on official Chanticleer letterhead
This ready-to-use marketing package does more than just help your book stand out—it signals to bookstore owners and managers that you’re a professional author who understands the business of bookselling. By providing these materials, you’re demonstrating that you’re invested not just in your own success, but in helping retailers succeed with your book as well.

When approaching independent bookstores or libraries about carrying your title, including these professionally prepared marketing materials can make the difference between a polite rejection and an enthusiastic placement in their inventory.

Effective Shelf Talker Strategies That Drive Sales

The most effective shelf talkers leverage specific elements that motivate readers to pick up your book:

Award Recognition: Shelf talkers featuring Chanticleer Int’l Book Awards finalist or winner status immediately elevate your book’s perceived value. Readers are naturally drawn to titles that have received recognition from respected literary organizations.

Editorial Validation: A compelling quote from your Chanticleer Editorial Review provides instant credibility. When browsers see professional, thoughtful commentary about your work, it reduces the perceived risk of trying a new author.

Genre-Specific Appeal: Our shelf talkers are crafted to highlight aspects of your book that will resonate most strongly with your target audience, whether it’s the atmospheric tension in your thriller or the authentic historical details in your period romance.

Bookstore owners know these tactics work. That’s why prominent display areas like staff picks sections feature shelf talkers prominently. Below we have a photo of Chanticleer’s own Dena Weigel’s husband standing proudly beside his new release in the Featured Author section at Village Books. Notice how each displayed title has its very own custom shelf talkers that catch browsers’ attention and drive sales, just like a staff pick shelf!

Take Your Book Marketing to the Next Level with Chanticleer

In today’s crowded publishing landscape, professional marketing support can make all the difference in your book’s commercial success. When you invest in a Chanticleer Editorial Review, you’re not just getting an insightful analysis of your work—you’re acquiring powerful marketing tools designed specifically to increase your book’s visibility and sales potential.

You can read more about different reviews here, but in a nutshell our Editorial Book Reviews provide:
- In-depth, professional assessment of your work
- Compelling quotes perfect for book covers, websites, and promotional materials
- SEO-optimized online presence that improves your discoverability
- Complimentary shelf talkers and marketing materials ready for immediate use
Did you know? From Finalists and First Place Winners can request mini-marketing kits specific to their achievement in the CIBAs as part of the recognition for their own incredible achievement. Email info@chantireviews.com to learn more!

Don’t let your book get lost among thousands of titles competing for readers’ attention. Give it the professional marketing support it deserves with Chanticleer’s Editorial Reviews and custom shelf talkers.

Chanticleer Editorial Services – Taking Your Writing to the Next Level

Ready to ensure your manuscript is at its absolute best before publication? Chanticleer’s professional editing services can help polish your work and prepare it for the marketplace.

Our team of professional editors has worked with top publishing houses including TOR, MacMillan, Thomas Mercer, Penguin Random House, Simon & Schuster, and more. They bring their expertise in the Chicago Manual of Style and years of industry experience to help your manuscript shine.

A great place to start is with our manuscript evaluation service, which gives you a comprehensive overview of your work’s strengths and areas for improvement. This bird’s-eye view can significantly shorten the time needed for developmental and line editing, saving you both time and money.

For more information about our editorial services, testimonials, and fees, email Kiffer or David at KBrown@ChantiReviews.com or DBeaumier@ChantiReviews.com.

Ready to take that first step? Consider our $75 editorial consultation: https://test.chantireviews.com/services/Editorial-Services-p85337185

Or learn more about our manuscript evaluation service here: https://test.chantireviews.com/manuscript-reviews/
May 19, 2025
Casting the SEO Net for Readers: How Search Engine Optimization Attracts Online Followers
SEO – Search Engine Optimization: Cast a Wider Net for Your Readers

The cyber world is a vast and active ocean of readers, and it’s not always easy to catch your target audience when casting out your book marketing net online.

Your content is great, but it’s struggling to reach an audience. By reinforcing the effectiveness of your efforts with strong search engine optimization (SEO), you’ll create a virtual fishing net that will catch readers who love your genre and widen your pool to an even larger audience of “fish in the sea!”

Having a strong online presence is crucial for any author. Whether you are traditionally or self-published, your success often hinges on visibility—how easily potential readers can find your work.

What is SEO and Why Does It Matter for Authors?

SEO is the practice of optimizing your online content, so it becomes more visible and understandable to search engines like Google, Bing, and others. These search engines use sophisticated algorithms and digital ‘crawlers’ that scan websites to understand their content and relevance. By strategically using keywords, creating quality content, and improving your site’s technical aspects, you help these digital gatekeepers better understand what your content is about and who might find it valuable.

Imagine a reader searching for “thriller novels about art heists” or “greatest baseball games.” If your books are optimized with keywords related to your story, they are more likely to show up in search results and get in front of new readers who may not have found you otherwise.

Why SEO is Crucial for Authors

Shining a Spotlight on Your Work and Yourself

One of the primary reasons SEO is important for authors is visibility. With millions of books available online, offering a great story just isn’t enough. By using SEO techniques on your author website, book descriptions, and blog posts, you increase your chances of those marketing tools appearing in search results when potential readers are looking for books in your genre.

Employing effective SEO isn’t only about increased visibility for your book. It’s also about building your author brand. A strong SEO strategy allows readers to learn more about you, your writing process, and your publications. By regularly posting SEO-optimized content, such as blog posts, articles, social media posts, and interviews, you are giving readers insight into your writing and establishing yourself as a trusted voice in the literary world.

Spreading the Net Wide with Organic Traffic

Organic traffic refers to visitors who come to your website through unpaid search results. SEO helps you attract that organic traffic by offering the keywords you’ve put into your online text as if it were a little worm on the hook. This means more readers will discover your work without the need for expensive ads. With the right keywords, you’ll find your author website or blog is a well-optimized, powerful tool you can use to build a sustainable online presence that continually attracts your target audience.

Better Book Sales

By making your books more visible on platforms like Amazon, Goodreads, or your own author website, you’ll be gaining more power in the online bookstores where authors compete to find readers. By optimizing your books’ descriptions with relevant keywords, such as genre-specific or popular theme words, you will improve the chances of attracting new readers who purchase or research books online.

Connecting with Your Audience

SEO also gives you a boost in attracting the right audience. By strategically using keywords related to your book’s genre, style, or themes, you have a better chance of reaching the readers most likely to be interested in your books. For example, a romance writer could target keywords like “new in town love stories,” while a science fiction author might optimize for terms like “space operas” or “first contact adventures.” Understanding your audience’s reading preferences helps you tailor your SEO strategy to catch just the right readers.

Enhance Discoverability with Chanticleer Editorial Reviews and Book Awards

Beyond basic SEO strategies, authors can significantly boost their discoverability through Chanticleer’s Editorial Book Reviews and Book Awards. These professional validations don’t just enhance your book’s credibility—they create additional pathways for readers to find your work.

The Editorial Book Review

Chanticleer Editorial Book Reviews are specifically crafted with SEO in mind. Our reviewers are trained to optimize everything from title keywords to sentence length, ensuring that when your review is published, it’s designed to catch the attention of both search engines and human readers. These reviews create quality content that search engines value, especially when featured on your website or in your book’s metadata. The strategic keyword placement in our reviews helps your book appear in searches relevant to your genre and themes. We even wrote an article explaining the ins and outs of how we do that, so you can too!

The Book Award Program

Similarly, Chanticleer Int’l Book Awards – CIBAs – create multiple touchpoints for discovery. When your book receives an award or makes a shortlist, it generates announcements, listings, and social media mentions—all containing relevant keywords that improve your SEO footprint. Our award posts are specifically designed to catch just the right readers for each genre division. We frequently hear from readers that they purchase every book on our Finalist lists just to enjoy a variety of new authors in their favorite genres. This creates an immediate audience expansion for authors who make these prestigious lists. You can see the culmination of this with our celebration of the 2024 Grand Prize Winners that went our recently here.

These professional validations work in tandem with your SEO efforts, creating a stronger, more expansive net to catch interested readers. At industry events like Women in Publishing, Author Nation, and the San Francisco Writers Conference, authors regularly approach our team to share how Chanticleer’s posts and promotions have significantly improved their marketing efforts, given them a sales bump, and expanded their readership.

Key SEO Strategies for Authors

So, where do you begin? It may sound complicated, but empowering your SEO isn’t magic. Taking a few simple steps—both now and each time you update your website—will get you in the right position to pull in those readers.

1. Optimize Your Author Website

Your author website is your digital home base. Make sure it’s well-optimized to increase visibility. Use relevant keywords in the title tags, meta descriptions, and headers. For instance, if you’re a mystery novelist, use keywords like “mysteries,” “detectives in literature,” or “suspense plots.” When someone inputs these terms into a search engine, they are more likely to see your website as a result.

Don’t forget the technical aspects of SEO that affect how readers experience your site. Ensure your website loads quickly, works well on mobile devices, and has a clear navigation structure. Search engines prioritize sites that offer a good user experience for your audience.

2. Use Keywords in Book Descriptions

On platforms like Amazon, your book description is a vital part of how your book will rank in search results. Use targeted keywords your readers will likely use when searching for a new book. It must accurately describe your book, since it won’t benefit you to mislead the reader. For instance, a reader looking for a book about a historical figure might include terms like “biographical fiction” or “historical biography” in their search, so those are great keywords to use in your descriptions.

3. Start a Blog

Blogging is a powerful tool for authors to connect with their audience while boosting their SEO efforts. Regularly posting articles that engage your target audience helps establish your authority and increases your site’s traffic. You could write about topics like writing tips, industry trends, book recommendations, or personal stories about your writing journey. Understanding your audience’s interests helps you create content that not only ranks well but genuinely connects with potential readers.

4. Claim and Optimize Your Author Profile on Amazon and Goodreads

Amazon and Goodreads are the go-to platforms for book discovery, and ensuring your author profile is fully optimized can help you get more visibility. Use relevant keywords in your author bio, list all your books clearly, and encourage readers to leave reviews. The more activity you have on these platforms, the more likely it is that your books will appear in searches and reach new readers interested in your genre.

5. Leverage Social Media and External Content

SEO isn’t just about what happens on your website. Google also takes social media activity into account when ranking websites. Share your blog posts, articles, and updates on your social media channels (Bluesky, Instagram, Facebook, etc.) with appropriate hashtags and links to your website. Effective book marketing extends beyond your website to social platforms where your readers are already active. The more you share and the more engagement your posts receive, the more likely it is that search engines will take notice.

6. Focus on Local SEO

If you’re an author attending book events, readings, or speaking engagements in your area, local SEO is vital. Optimizing your website and author profile for local searches will help you connect with fans in your region. Include your city and relevant location-based keywords in your website’s content, like “author in [city]” or “book events near [city].” This helps readers find not just your books but opportunities to meet you in person, creating a stronger connection with your audience.

Track Your SEO Success

Implementing SEO strategies is only half the battle—you also need to know if they’re working. Use tools like Google Analytics to track your website traffic, see which pages are performing well, and understand where your audience is coming from. This data helps you refine your approach and focus on the book marketing tactics that bring the most readers to your work.

Look for patterns in how readers find and interact with your content. Are certain blog topics attracting more visitors? Do specific keywords drive more traffic? Understanding these patterns helps you tailor your content to better meet your audience’s interests and search habits.

You’re ready to set your SEO Net for More Readers

In an increasingly competitive digital landscape, authors need the very best lures they can get to stand out online. SEO offers an accessible and cost-effective way to increase visibility, connect with readers, and ultimately boost book sales. Using these strategic SEO approaches on your author website, in book descriptions, and in your online content can ensure your books reach the right audience.

Remember, SEO is an ongoing process, not a one-time fix. It requires consistency, strategy, and a deep understanding of what your readers are searching for. By optimizing your online presence, you increase your chances of building a long-term, sustainable writing career—one where your books are not just published, but discovered and celebrated by the readers who want them most.

With a little SEO know-how, you’ll be well on your way to netting more readers, building your brand, and boosting your success as an author! The digital ocean is full of potential readers waiting to discover their next favorite book—yours.

Now go out and catch the Big Fish!

Thank you for joining us for this Writer Toolbox Article

There is so much to learn and do with Chanticleer!

From our Book Award Program that has Discovered the Best Books since the early 2010s to our Editorial Book Reviews recognizing and promoting indie and traditional authors, Chanticleer knows your books are worth the effort to market professionally!

Helpful Toolbox Articles:

AIOSEO – Getting the MOST out of your Website

How to Market Your Works Like a Book Publicist

TAPPING the EXPERTS – Researching for Your Works in Progress

Ready to Strengthen Your Book Marketing Net?

If you’re ready to enhance your book’s visibility and reach more readers, Chanticleer offers professional services designed specifically for authors who are serious about their writing careers:

Chanticleer Editorial Book Reviews: Our professionally crafted, SEO-optimized reviews give your book the visibility boost it deserves. Each review is strategically written to improve your book’s discoverability while providing the credibility that comes from a respected third-party assessment. Learn more about our Editorial Review service here.

Chanticleer International Book Awards (CIBAs): Join the ranks of authors who’ve seen significant visibility boosts after participating in our prestigious book awards. The CIBAs create multiple opportunities for your book to be discovered by new readers who trust our curated selections. When you submit your book, you’re not just entering a contest—you’re joining a community of authors committed to excellence. Submit your book to the CIBAs today!

Don’t let your great book remain hidden in the vast digital ocean. With Chanticleer’s professional services working alongside your SEO efforts, you’ll cast a wider net and catch more readers than ever before.
May 8, 2025
The 2024 Chatelaine Book Awards Finalists for Women’s Fiction and Romance
The Chatelaine Book Awards recognize emerging new talent and outstanding works in the genre of Romantic Fiction. The Chatelaine Awards is a genre division of Chanticleer International Book Awards and Novel Competitions (The CIBAs).

Chanticleer International Book Awards is looking for the best new books featuring romantic themes and adventures of the heart, historical love affairs, perhaps a little steamy romance, and stories that appeal especially to fans of affairs of the heart to compete in the Chatelaine Book Awards (the CIBAs). We will put them to the test and choose the best among them.

These titles have moved forward from the 2024 CHATELAINE Romantic Fiction Semi-Finalists to the 2024 Chatelaine Book Awards FINALISTS. FINALISTS will be recognized at the Chanticleer Authors Conference, CAC25.

We will announce the 1st Place Category winners and Grand Prize Division Winners at the CIBAs Banquet and Ceremony on Saturday, April 5th, 2025 in beautiful Bellingham, WA at the Chanticleer Authors Conference.

These titles are in the running for the FIRST PLACE & GRAND PRIZE WINNERS of the 2024 Chatelaine Book Awards novel competition for Romantic Fiction!

Join us in cheering on the following authors and their works!
- Reenita M. Hora – Vermilion Harvest – Playtime at the Bagh
- Jenn Bouchard – Considering Us
- John W. Feist – Edged in Purple
- Kim Gottlieb-Walker – Lenswoman in Love
- Gail Noble-Sanderson – A Cup of Revenge
- Davalynn Spencer – Covering Grace
- Nancy Herkness – Royal Caleva: Luis
- Deborah Swenson – Till My Last Day, Book Two in the Desert Hills Trilogy
- Jo Morgan Sloan – The Key
- Laurel Osterkamp – The Side Project
- George T. Arnold – The Heart Beneath the Badge
- Sonja N. Griffing – Chasing Noelle
- Linda Broday – Winning Maura’s Heart
- Melissa Collings – The False Flat
- Karen Janowsky – Her Name Was Lola
- S.G. Blaise – Meddling Mages
Good luck to all as your works move on to the next rounds of judging.

PROMOTING OUR AUTHORS!

This post has been posted on the Chanticleer Facebook Page. We try to tag all authors listed here in the Facebook post. However, it is easier for us to tag authors when they have Liked and Followed us on Facebook.

Please click here to visit our page to LIKE, COMMENT, and SHARE on Facebook.

We will also be promoting this list in our Newsletter, which you can sign up for here!

Congratulations once more to the 2023 Chatelaine Grand Prize Winner

A Sea of Glass

By Gail Avery Halverson

Click here to see the full list of 2023 Chatelaine Book Award Winners for Romantic Fiction.

We are now accepting submissions into the 2025 Chatelaine Book Awards for Romantic Fiction.

Please click here for more information.

Winners will be announced at the 2024 CIBA Awards Ceremony that is sponsored by the 2025 Chanticleer Authors Conference.

April 3 – 6, 2025! Save the Date for Registration!

Seating is Limited. The esteemed WRITER Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.

Join us for our annual conference as we enter our second decade and discover why!
January 9, 2025
On the 12th Day of Christmas, Chanticleer Gave to me 12 Authors Conferences! | 12 Days of Christmas 2024
Celebrating the 12 Days of Christmas – One Day at a Time

The 12th Day of Christmas

The 12th Day of Christmas, also the last day of Christmas, is known as the Epiphany or Three Kings Day. Traditionally, gift giving was centered around Epiphany but commercialization of Christmas and a cultural desire to shorten celebrations has changed this to center around Christmas Day. In many European and Slavic countries, children open their presents from ‘Santa Claus’ on Christmas Day, then families and friends open presents to each other on Three Kings’ Day. Three Kings’ Day, or the Epiphany, is a feast day observed by many Christians.

Below is a photo of an parade that takes place throughout Poland on Three Kings’ Day.

The Epiphany is often celebrated by the sharing of a King’s Cake, something also associated with Mardi Gras in the American south and in France. Baked into the cake was a coin, a bean, or a small toy and the person who found the trinket in their slice was named king for the day! Chew carefully!

A New Orleans’ style King Cake. Try the recipe here!

Elsewhere children are encouraged to place their shoes by the door and, if they are sleeping soundly through the night, the Three Wise Men might leave them three small gifts by the morning.

On the 12th Day of Christmas, Chanticleer brings to me…

Twelve Chanticleer Authors Conferences and more to come!

On the 12th Day of Christmas, let’s wrap up our holiday cheer with an exciting opportunity for authors looking to take their writing career to the next level. Join us in 2025 for the Chanticleer Authors Conference (CAC25), happening April 3-6, 2025, in beautiful Bellingham, Washington. This is more than just a conference—it’s a transformative experience for authors of all stages.

What You Can Expect at CAC25

At CAC25, you’ll have the chance to learn from bestselling authors and industry experts. This year, we’re thrilled to feature:
- Brooke Warner, founder and CEO of She Writes Press, a leader in the indie publishing world.
- J.D. Barker, the bestselling author of The Fourth Monkey and Dracul, who will share his insights on writing and marketing in today’s competitive publishing landscape.
- Christine Fairchild, back by popular demand to lead a masterclass on writing craft to take your work to the next level!
With these seasoned professionals guiding you, CAC25 is the perfect place to sharpen your marketing and writing skills and learn from the best.

Key Focus Areas for 2025
- Book-to-Screen: For anyone who’s dreamed of seeing their book on the big screen, our Book-to-Screen sessions are a must. Led by A-list film producers, these sessions offer insights into how authors can break into the film and TV industry, turning their written words into a visual experience.
- The Impact of AI & Language Learning Models: In this ever-evolving digital landscape, understanding how AI and Language Learning Models impact the publishing industry is crucial. Explore how these technologies are shaping the future of writing, publishing, and marketing.
- Audiobooks & Podcasts: The world of audiobooks and podcasts is growing rapidly. Learn how to adapt your book for audio, create compelling podcast content, and leverage these platforms to engage with new audiences.
- Marketing & Promotion: Learn strategies to market your books effectively across multiple channels. From social media to email newsletters, we’ll cover everything you need to know to build your platform and increase your reach.
Celebrating the 2024 Chanticleer International Book Awards (CIBAs)

One of the highlights of the Chanticleer Authors Conference is the 2024 Chanticleer International Book Awards (CIBAs) Ceremony. All CIBA finalists will be recognized, and the moment we’ve all been waiting for — the announcement of the First Place, Grand Prize, and Overall CIBA Grand Prize Winner — will be a night to remember. This is a fantastic opportunity to celebrate the hard work and achievements of fellow authors and gain the recognition your book deserves.

Networking and Community Building

Beyond the sessions, the Chanticleer Authors Conference is all about networking. You’ll have the chance to meet and connect with fellow writers, publishers, and industry professionals who share your passion for storytelling. Whether it’s a casual chat over coffee or a formal dinner, these connections can help open doors to new opportunities and collaborations.

Why CAC25 is a Must-Attend Event

Whether you’re a debut author or a seasoned writer, CAC25 is the perfect place to gain fresh insights, learn valuable skills, and grow your author career. The white-glove service we provide means that every attendee will feel valued and supported throughout the event. From the CIBAs to the expert-led sessions, CAC25 offers something for everyone.

Join Us at CAC25!

Don’t miss out on this incredible opportunity to learn, grow, and celebrate with fellow authors and industry professionals. Register today for the Chanticleer Authors Conference and take the first step toward a successful 2025!

Thank you for joining us for the 12 Days of Christmas, and good luck in your writing journey for 2025! We’ll see you in April!

Our favorite part about having the 12 Days of Christmas is that we can have the time we need to celebrate with our loved ones. We have time for wrapping presents, meeting with friends for hot cocoa, and continuing to prepare for the Chanticleer Authors Conference and the CIBA Banquet and Ceremony.

Wishing you Happy New Year from Chanticleer! from Kiffer, David, Dena, Scott, Anya, and Argus!
January 6, 2025
On the 11th Day of Christmas, Chanticleer Gave to me Social Media Suggestions | 12 Days of Christmas 2024
Celebrating the 12 Days of Christmas – One Day at a Time

The 11th Day of Christmas

On the Eleventh Day of Christmas, Chanticleer brings to me…

Tips to Master Social Media to Market Your Book in 2025

On the 11th Day of Christmas, let’s talk about how you can make social media work for you in 2025! Whether you’re a seasoned pro or just getting started, social media is an essential tool for building your author platform, promoting your books, and engaging with your readers. But with so many platforms out there, where should you focus your energy? How do you manage your time? Don’t worry—we’ve got you covered with some expert social media tips that will keep your online presence fresh and engaging.
1. Find the Right Social Media for You
Before you dive into the world of social media, ask yourself some key questions. Is this something you’re excited about? Do you have the time to maintain it, or will you burn out trying to keep up? While it’s a powerful marketing tool, not every author needs to be on every platform. Choose platforms that feel natural for you and that you can commit to regularly.

If you enjoy engaging with readers and sharing updates, platforms like Facebook, Instagram, or Bluesky might be a great fit. But if social media feels like a chore, it’s okay to take a step back and choose just one platform to focus on.
1. Choose the Right Platform for Your Audience
Each platform has its strengths, so take the time to figure out where your audience spends their time.
- Instagram is great for visual content like book covers, inspirational quotes, or sneak peeks from your work.
- Bluesky is the fastest growing platform and is fantastic for quick updates, engaging in writer communities, or sharing thoughts on current trends.
- Facebook offers groups and more in-depth discussions, perfect for engaging with fans or promoting events like book launches.
- TikTok is a growing platform for authors, especially those in Young Adult and Fantasy genres, where you can create short videos to showcase your personality, writing process, or books.
Focus on a maximum of two platforms, so you’re not overwhelmed. Think about which platforms fit your personality and your audience, and stick to them consistently.
1. Keep Your Content Consistent
Consistency is key when it comes to social media. When creating a social media calendar, aim to post daily on Instagram and Twitter, weekly on Facebook, and monthly for newsletters or blog posts.

It’s important to post during optimal times to reach your audience when they’re most active. While places like Sprout Social and Buffer offer great insights into when certain platforms tend to be most active, the best thing you can do is look to see when your followers are most active. The best way to determine this is to practice posting at a variety of times and from your analytics decide which times are best for you!
1. Utilize Hashtags and Themes
Hashtags are a powerful way to increase the reach of your posts. For authors, #AmWriting, #Bookstagram, and #IndieAuthor are popular, but don’t be afraid to create your own unique hashtag or join community-specific ones like #ChanticleerAuthors or #CAC2025 for events.

If you’re unsure of which hashtags to use, research what other authors in your genre are using. This will help your posts gain visibility and connect you with your target audience.
1. Show Your Human Side
Don’t be mistaken for a robot or a “bot”

Readers want to connect with the person behind the books. Don’t be afraid to post about your personal life, your hobbies, or even your writing struggles. Whether it’s a picture of your writing space, your favorite coffee mug, or an adorable pet, your followers will appreciate seeing the real you behind the words.

Remember, social media is all about building community, not just promoting your books. Engage with others, share posts you enjoy, and show genuine interest in your readers’ lives.
1. Celebrate Your Wins: Use Chanticleer’s Badges and Recognition
The Tiers of Achievement for CIBA Winners!

As you work on building your platform and promoting your books, don’t forget to celebrate your accomplishments! Winning a Chanticleer International Book Award (CIBA) or receiving a positive Editorial Review can provide you with recognition and credibility that you can share on your social media.
- Share your CIBA badges to show off your achievements.
- Post quotes from your Editorial Review to highlight positive feedback.
- Use SEO-optimized blurbs and links from your review to drive traffic to your book page and boost sales.
With these badges, reviews, and recognition, you’ll not only be showcasing your hard work but also encouraging new readers to check out your book!
1. Engage and Interact: Build Relationships with Your Audience
Kiffer out chatting with some of our audience!

Remember, social media isn’t just about pushing your book. It’s about creating conversations and relationships. Respond to comments, ask questions, and participate in discussions to create a genuine connection with your followers. Community building is key, so get involved with other authors, share their work, and celebrate their successes too.

Get Ready for a Successful Year of Social Media Marketing in 2025

By following these tips, you’ll be well on your way to creating a social media presence that works for you. Start slow, stay consistent, and engage with your audience, and you’ll see the results grow over time.

The Eleven Pipers Piping in the Christmas Carol has been said to represent the eleven disciples (since Judas was out) who went on after the Resurrection of Christ. Thinking about the birds though, could it have originally have been a reference to sand pipers? Also, the eleven pipers piping is symbolic of having a great team!

These guys are pretty cute, but probably shouldn’t be given as a gift.

“But Jiminy Crickets, it’s after December 25th! Is it not too late for the 12 Days of Christmas?” you say.

Not to fear, Chanticleerians! The 12 Days of Christmas begins on December 26th! And it continues to the 6th of January – Three Kings Day. The four weeks leading up to Christmas is known as the Advent.

So if you haven’t finished wrapping presents, sending out those cards, and baking cookies—don’t worry—you still have time!

Happy Holidays to You from the Chanticleer Team!

On the Eleventh Day of Christmas, my true love sent to me

Eleven Pipers Piping

Ten Lord’s a’Leaping

Nine Ladies Dancing

Eight Maids a-Milking

Seven Swans a-Swimming

Six Geese a-Laying

Five Golden Rings

Four Calling Birds

Three French hens (Chanticleer’s favorite #justsaying)

Two Turtle Doves

And a Partridge in a Pear Tree

Stay tuned for the 12th Day of Christmas, where we’ll continue to share more tips and cheer as we ring in 2025 with new opportunities and creative projects!

Our favorite part about having the 12 Days of Christmas is that we can have the time we need to celebrate with our loved ones. We have time for wrapping presents, meeting with friends for hot cocoa, and continuing to prepare for the Chanticleer Authors Conference and the 2023 CIBA Banquet and Ceremony.

Wishing you Happy New Year from Chanticleer! from Kiffer, David, Dena, Scott, Anya, and Argus!
January 5, 2025
On the 10th Day of Christmas, Chanticleer Brings to me Marketing Tips! | 12 Days of Christmas 2024

Celebrating the Twelve Days of Christmas! – One Day at a Time

The Tenth Day of Christmas gift of Ten Lords a’Leaping represents the 10 Commandments of the Old Testament that guide the faithful. We could use a lot of rules of ten for different writing practices!

On the Tenth Day of Christmas, Chanticleer brings to me…

Best Practices for Marketing your Book by Maximizing your Services!

On the 11th Day of Christmas, we’re focusing on how you can get your book the recognition it deserves in 2025. Whether you’re an indie author or a seasoned pro, marketing your book effectively is key to connecting with readers. That’s where Chanticleer comes in! From the Chanticleer International Book Awards (CIBAs) to our Editorial Book Reviews, we provide tools and services to help your book shine and grow its audience.

Chanticleer International Book Awards (CIBAs): Boost Your Book’s Visibility

One of the best ways to promote your book is by entering it into the Chanticleer International Book Awards (CIBAs). As one of the most prestigious book awards programs for indie authors, the CIBAs offer incredible visibility for your work. Winning or placing in the CIBAs can propel your book onto readers’ radar, and with the exclusive badges and stickers we provide, you’ll be able to showcase your achievement wherever you promote your book!

Winning an award is great, but CIBAs also offer much more than just recognition. Each entry includes SEO-optimized technology, enhancing your book’s performance on our website and boosting its visibility online. With our dedicated SEO efforts, your book will be more discoverable by readers and search engines alike.

Whether it’s sharing your award badge on your Amazon author page, website, or across your social media platforms, the CIBAs provide the resources you need to amplify your book’s success. And with the white-glove service Chanticleer is known for, we’re always here to support you every step of the way.

Editorial Book Reviews: Enhance Your Book’s Reach with Professional Insight

In addition to awards, one of the most powerful ways to promote your book is with a Chanticleer Editorial Book Review. Not only do we provide in-depth, professional reviews for your work, but each review is packed with blurbs that you can use across various platforms. From social media posts and Amazon descriptions to website content and in-store shelf talkers, the blurbs we provide will help capture attention and intrigue potential readers.

Beyond the blurbs, our Editorial Reviews also come with comprehensive SEO optimization. This gives your book greater exposure on Chanticleer’s website and makes it more likely to be discovered through search engines. A great review helps you stand out, but the behind-the-scenes work ensures that your book gets the recognition it deserves.

Our team is committed to giving each author a white-glove experience, whether it’s crafting a tailored review or helping you optimize your marketing strategy post-review. We’re here to make sure your book gets the attention it needs to thrive.

The Power of a Badge and a Blurb

You know you want it…

Badges and blurbs are more than just accolades—they’re tools that can help you market your book and connect with readers. Whether it’s an award-winning badge from the CIBAs or a glowing editorial review blurb, these elements give you a professional edge that resonates with readers. Display them proudly on your book’s page, share them across social media, and use them to highlight your success.

At Chanticleer, we know how much effort goes into writing, publishing, and promoting a book. That’s why we’re here to support you with services that enhance your book’s visibility and marketability.

Get Ready for 2025: Make Your Book Stand Out!

This holiday season, take the opportunity to set yourself up for success in the new year. Whether it’s through the CIBAs or an Editorial Book Review, Chanticleer’s services are designed to give your book the recognition it deserves.

On the 10th Day of Christmas…

“But Jiminy Crickets, it’s after December 25th! Is it not too late for the 12 Days of Christmas?” you say.

Not to fear, Chanticleerians! The 12 Days of Christmas begins on December 26th! And it continues to the 6th of January – Three Kings Day. The four weeks leading up to Christmas is known as the Advent.

So if you haven’t finished wrapping presents, sending out those cards, and baking cookies—don’t worry—you still have time! Well, a couple more days.

Happy Holidays to You from the Chanticleer Team!

On the Tenth Day of Christmas, my true love sent to me

Ten Lord’s a’Leaping

Nine Ladies Dancing

Eight Maids A-Milking

Seven Swans A-Swimming

Six Geese A-Laying

Five Golden Rings

Four Calling Birds

Three French Hens (Chanticleer’s favorite #justsaying)

Two Turtle Doves

And a Partridge in a Pear Tree

We’re not sure why the lords are a’leaping over the 10 Commandments, but they sure do look happy.

Stay tuned for the 11th Day of Christmas!

Our favorite part about having the 12 Days of Christmas is that we can have the time we need to celebrate with our loved ones. We have time for wrapping our presents, meeting with friends for hot cocoa, and setting ourselves up in the New Year for publishing success (with Chanticleer Professional Services and the Chanticleer Authors Conference).

Wishing you Happy Holidays from Chanticleer from Kiffer, David, Dena, Scott, Anya, and Argus!

January 4, 2025
The 2024 Chatelaine Book Awards Semi-Finalists for Women’s Fiction and Romance
The Chatelaine Book Awards recognize emerging new talent and outstanding works in the genre of Romantic Fiction. The Chatelaine Awards is a genre division of Chanticleer International Book Awards and Novel Competitions (The CIBAs).

Chanticleer International Book Awards is looking for the best new books featuring romantic themes and adventures of the heart, historical love affairs, perhaps a little steamy romance, and stories that appeal especially to fans of affairs of the heart to compete in the Chatelaine Book Awards (the CIBAs). We will put them to the test and choose the best among them.

These titles have moved forward from the 2024 CHATELAINE Romantic Fiction Short List to the 2024 Chatelaine Book Awards SEMI-FINALISTS. FINALISTS will be chosen from the Semi-Finalists and recognized at the Chanticleer Authors Conference, CAC25.

We will announce the 1st Place Category winners and Grand Prize Division Winners at the CIBAs Banquet and Ceremony on Saturday, April 5th, 2025 in beautiful Bellingham, WA at the Chanticleer Authors Conference.

These titles are in the running for the FINALISTS of the 2024 Chatelaine Book Awards novel competition for Romantic Fiction!

Join us in cheering on the following authors and their works!
- Reenita M. Hora – Vermilion Harvest – Playtime at the Bagh
- Leslie Wibberley – The Unraveling of Emma Hill
- Jenn Bouchard – Considering Us
- John W. Feist – Edged in Purple
- Kim Gottlieb-Walker – Lenswoman in Love
- Gail Noble-Sanderson – A Cup of Revenge
- Davalynn Spencer – Covering Grace
- Nancy Herkness – Royal Caleva: Luis
- Jo Morgan Sloan – The Key
- Laurel Osterkamp – The Side Project
- George T. Arnold – The Heart Beneath the Badge
- Sonja N. Griffing – Chasing Noelle
- Linda Broday – Winning Maura’s Heart
- Melissa Collings – The False Flat
- Eve M. Riley – The Secret
- Deborah Swenson – Till My Last Day, Book Two in the Desert Hills Trilogy
- Karen Janowsky – Her Name Was Lola
- S.G. Blaise – Meddling Mages
- Karen Janowsky – Dear Prudence
- CK Van Dam – Lone Tree Claim: On the Dakota Frontier
- Amanda Sue Creasey – An Expected End
Good luck to all as your works move on to the next rounds of judging.

PROMOTING OUR AUTHORS!

This post has been posted on the Chanticleer Facebook Page. We try to tag all authors listed here in the Facebook post. However, it is easier for us to tag authors when they have Liked and Followed us on Facebook.

Please click here to visit our page to LIKE, COMMENT, and SHARE on Facebook.

We will also be promoting this list in our Newsletter, which you can sign up for here!

Congratulations once more to the 2023 Chatelaine Grand Prize Winner

A Sea of Glass

By Gail Avery Halverson

Click here to see the full list of 2023 Chatelaine Book Award Winners for Romantic Fiction.

We are now accepting submissions into the 2025 Chatelaine Book Awards for Romantic Fiction.

Please click here for more information.

Winners will be announced at the 2024 CIBA Awards Ceremony that is sponsored by the 2025 Chanticleer Authors Conference.

April 3 – 6, 2025! Save the Date for Registration!

Seating is Limited. The esteemed WRITER Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.

Join us for our annual conference as we enter our second decade and discover why!
December 20, 2024
The 2024 Chatelaine Book Awards Short List for Women’s Fiction and Romance
The Chatelaine Book Awards recognize emerging new talent and outstanding works in the genre of Romantic Fiction. The Chatelaine Awards is a genre division of Chanticleer International Book Awards and Novel Competitions (The CIBAs).

Chanticleer International Book Awards is looking for the best new books featuring romantic themes and adventures of the heart, historical love affairs, perhaps a little steamy romance, and stories that appeal especially to fans of affairs of the heart to compete in the Chatelaine Book Awards (the CIBAs). We will put them to the test and choose the best among them.

These titles have moved forward from the 2024 CHATELAINE Romantic Fiction Long List to the 2024 Chatelaine Book Awards SHORT LIST. These entries are now in competition for the 2024 Chatelaine Semi-Finalists. FINALISTS will be chosen from the Semi-Finalists and recognized at the Chanticleer Authors Conference, CAC25.

We will announce the 1st Place Category winners and Grand Prize Division Winners at the CIBAs Banquet and Ceremony on Saturday, April 5th, 2025 in beautiful Bellingham, WA at the Chanticleer Authors Conference.

These titles are in the running for the SEMI-FINALISTS of the 2024 Chatelaine Book Awards novel competition for Romantic Fiction!

Join us in cheering on the following authors and their works!
- Reenita M. Hora – Vermilion Harvest – Playtime at the Bagh
- Leslie Wibberley – The Unraveling of Emma Hill
- Olivia North – Sharp Edges
- MaryAnn Clarke – Secrets at the Aviary Inn
- Jenn Bouchard – Considering Us
- John W. Feist – Edged in Purple
- Kim Gottlieb-Walker – Lenswoman in Love
- Gail Noble-Sanderson – A Cup of Revenge
- Davalynn Spencer – Covering Grace
- Margaret Porter – A Change of Location
- Nancy Herkness – Royal Caleva: Luis
- CK Van Dam – Medicine Creek Claim: On the Dakota Frontier
- Phillip Vega – Fury in her Eyes
- Jo Morgan Sloan – The Key
- Laurel Osterkamp – The Side Project
- Omayra Velez – The General’s Gift
- Susan Bagby – Home for Love
- David A. Stone – Spruce Harbor Possibilities
- George T. Arnold – The Heart Beneath the Badge
- Sonja N. Griffing – Chasing Noelle
- Linda Broday – Winning Maura’s Heart
- Melissa Collings – The False Flat
- Eve M. Riley – The Secret
- Deborah Swenson – Till My Last Day, Book Two in the Desert Hills Trilogy
- Karen Janowsky – Her Name Was Lola
- S.G. Blaise – Meddling Mages
- Karen Janowsky – Dear Prudence
- CK Van Dam – Lone Tree Claim: On the Dakota Frontier
- Amanda Sue Creasey – An Expected End
- Jerry Madden – Steel Valley: Coming of Age in the Ohio Valley in the 1960s: A Love Story
Good luck to all as your works move on to the next rounds of judging.

PROMOTING OUR AUTHORS!

This post has been posted on the Chanticleer Facebook Page. We try to tag all authors listed here in the Facebook post. However, it is easier for us to tag authors when they have Liked and Followed us on Facebook.

Please click here to visit our page to LIKE, COMMENT, and SHARE on Facebook.

We will also be promoting this list in our Newsletter, which you can sign up for here!

Congratulations once more to the 2023 Chatelaine Grand Prize Winner

A Sea of Glass

By Gail Avery Halverson

Click here to see the full list of 2023 Chatelaine Book Award Winners for Romantic Fiction.

We are now accepting submissions into the 2025 Chatelaine Book Awards for Romantic Fiction.

Please click here for more information.

Winners will be announced at the 2024 CIBA Awards Ceremony that is sponsored by the 2025 Chanticleer Authors Conference.

April 3 – 6, 2025! Save the Date for Registration!

Seating is Limited. The esteemed WRITER Magazine (founded in 1887) has repeatedly recognized the Chanticleer Authors Conference as one of the best conferences to attend and participate in for North America.

Join us for our annual conference as we enter our second decade and discover why!
December 3, 2024
Last Chance for Discounted Conference Registration! Cyber Sale ends today!
The Biggest Chanticleer Deal of the year!

Celebrating Cyber Monday

The Chanticleer Authors Conference!

The 2023 CIBA Grand Prize Winners!

Publishing is the Hub of Technology

Join the New Era of Content Creation in All Its Forms

Take Your Writing Craft and Multichannel Marketing

to the Next Level at #CAC25

LAST CHANCE to use code CAC25TRZRFH4X for a $100 Discount

Our deepest discount for the conference.

Check out these T.G.I.A.N.A.T. SPECIALS

Your Ultimate Writing Career Opportunity Awaits at CAC25!

It’s Cyber Monday, and the sale ends TONIGHT!

This is your last chance to save on the Chanticleer Authors Conference (CAC25) — the event that will help you take your writing career to the next level. Join us April 3-6, 2025, at the Bellingham Yacht Club in beautiful Bellingham, WA, for an experience that could change everything.

Seats are filling fast, and you don’t want to miss this incredible opportunity to learn from industry experts and network with fellow authors. You’ll gain valuable insights into the world of publishing, marketing, and digital content creation, plus exclusive sessions on:
- Expanding Readership
- Audiobook Creation
- Advanced Writing Craft
- SEO & Metadata Strategies
- Social Media Marketing for Authors
- And so much more!
Save $100 off Conference Registration

Use code CAC25TRZRFH4X

Limited seats available — this is your chance to join a supportive, inspiring community of authors.

You don’t have to attend to win, but it’s sure a lot more fun!

After securing your spot at CAC25, take advantage of our Editorial Book Reviews—the perfect next step for your manuscript! But that’s not all! We also offer Audiobook Reviews and Children’s Book Reviews—so no matter your format, we’ve got you covered.

Sign up today and let us help you make your book shine with professional reviews that include SEO, metadata, and long-tail promotion.

Check out these awesome deals!

Chanticleer Editorial Book Review Package for $395 with Discount Code

Purchase the book review package now and you can redeem it anytime in the future.

Use this code upon checkout to receive the once a year CYBER discount of $100: WEDTAKZV6XUZ

Discount Valid for Book Reviews and Audio Book Reviews

Click here to purchase a Chanticleer Book Review Package for only $395.

Audio Book Reviews are also eligible for Chanticleer’s only CYBER SALE of the YEAR!

Our Book Review Package (Regularly $495) includes SEO, Meta-Data, Tagging, and Long Tail Social Media Promotion.

Don’t delay! Be one of the lucky few to get in on this incredible rate.

Use this code on checkout for a $50 discount on

Children’s Picture Book and Early Readers Reviews:

PZ44KAAPAG9H

Click here to purchase a Chanticleer Book Review Package for only $275 with discount code above

Need assistance?

If you have any questions or need a hand registering, we’re here to assist you! Reach out to us at info@ChantiReviews.com — our team is ready to help!

From all of us at Chanticleer, we wish you a wonderful Cyber Monday!

Thank you for being part of our incredible Chanticleer family. We can’t wait to see you at CAC25!

Kiffer, David, Anya, Scott, Dena, Argus, and the entire Chanticleer Team!
December 2, 2024
It’s Small Business Saturday! Save More When You Buy Reviews in Bulk!
Looking to Boost your Book’s visibility in 2025?

Now’s your chance to get a big bang for your buck on Chanticleer Editorial Book Reviews and Children’s Book Reviews!

This Small Business Saturday, get the most from your reviews by purchasing more in advance! Save money and plan your marketing strategy to get a head start on the new year! Whether you’re a seasons author or just starting out, you can market like a pro with these discounts that go beyond your average sale!

Save more when you sign up for Multiple Reviews!

Editorial Book Reviews:

Coupled with the discount code WEDTAKZV6XUZ for $100 off, this is how much you can save when you buy in bulk:
- 2 Reviews, save $195
- 3 Reviews, save $335
- 4, Reviews, save $505
- 5, Reviews, save $725
Children’s Book Reviews:

Coupled with the discount code PZ44KAAPAG9H for $50 off, this is how much you can save when you buy in bulk:
- 2 Reviews, save $125
- 3 Reviews, save $200
- 4 Reviews, save $300
The more you purchase, the more you save!

Redeem when you’re ready!

Don’t forget Audiobook Reviews!

Chanticleer Reviews Audiobooks

Use discount code WEDTAKZV6XUZ

Regularly $495 – Now Only $395!

We give your book the same high-quality attention we give to any bestselling title. Our editorial reviews include SEO, metadata, tagging, and long-tail promotion to ensure your book gets seen by the right people at the right time.

That’s right, the conference you’ve been hearing all about is ready to help take your career to the next level.

Save $100 off conference registration with code CAC25TRZRFH4X

Secure your spot and join us April 3-6, 2025, at the Bellingham Yacht Club in beautiful Bellingham, WA.

Learn from the Best at CAC25

Need assistance?

Our team is standing by and ready to help with any questions or concerns you may have. Just reach out to info@ChantiReviews.com, and we’ll make sure you’re all set.

Multichannel Marketing

and the Business of Being a Writer

The New Era of Content Creation in All Its Forms

Take Your Writing Craft to the Next Level

Use this code upon checkout to receive this $100 discount – our deepest discount for the conference. CAC25TRZRFH4X

Don’t Delay! Take advantage of this Once A Year CYBER SALE!

Insert the discount code here upon check out:

This sale ends at midnight PST Monday, December 2, 2024.

As always, please contact us at info@ChantiReviews.com for any questions, concerns, or suggestions.

Celebrating Small Business Saturday

This Small Business Saturday (November 30, 2024), we’re proud to celebrate the small businesses that make our communities thrive. As a small, independently-owned business based in Bellingham, Washington, Chanticleer Reviews and Media is honored to play a small but important role in the ever-changing publishing landscape.

Founded in 2011 with the rise of digital publishing, we’ve helped authors from across the globe navigate this exciting new era of content creation. It’s your support that allows us to continue our work, and we’re grateful for the vibrant Chanticleer community we serve.

In the spirit of Small Business Saturday, we encourage you to shop local, support indie authors, and visit your favorite small businesses. Here in Bellingham, our partner Village Books is hosting a great sale this weekend (both in-store and online)—check it out!

Thank you for being part of what makes Chanticleer so special. Together, we’re supporting the future of publishing, one author at a time.

We are thankful for you, Dear Chanticleerians!

Be well. Stay safe. Keep on Writing Because We Need Good Books More Than Ever!

Kiffer, David, Anya, Scott, Dena, Argus and the Entire Chanticleer Team!
November 30, 2024