Tag: book advertising

  • Last Chance: Chanticleer Book Sticker Sale Ends May 31st!

    That flash of gold catches their eye. 

    The gleaming silver seal stops them in their tracks.

    Standing out on a crowded bookshelf is what every author wants for their book covers. Great cover art and clear fonts help, but what makes a reader walk across a busy store to pick up your book? Professional recognition they can see at a glance.

    Woman, rainbow, books, people

    Why Stickers Work

    Promotional book stickers are your book’s instant credibility. In a bookstore filled with hundreds of novels, all with covers designed to get noticed, stickers deliver that important third-party endorsement clearly and immediately. “Grand Prize Winner,” “Bestseller,” “Editorial Choice” – these messages tell browsing readers that your book has been professionally recognized as outstanding storytelling worth their time.

    Office Space Meme Flair

    Chanticleer’s Foil Advantage

    Of course, it’s not all about flash. It’s also about a message that tells the bookstore customer why they should stop and consider your book. This is your turn to crow! Get stickers that will tell the reader why they should buy your book. Awards and recognition, such as “Grand Prize Winner” or “Bestseller!” lets people know that your book has been put to the test and come out with a good review or even won a contest! It’s one more push to get them to pick your book over the others.

    stickers, gold, silver, chanticleer

    Of course, not all stickers are the same. At Chanticleer, we believe our foil adhesive stickers give authors an extra boost of promotional power with their built-in ability to catch the light and clear message. With the seal of approval from a respected industry partner, you’ll be making a clear statement about the quality of your storytelling. A shiny foil sticker on your book cover can make all the difference in hand sales, whether at bookstores, conferences, or local events. We’ve seen it work time and time again for our authors! 

    Man, afro, book, loud jacket, beard

    Final Hours: 10% Off Through Saturday!

    Sticker Sale ends May 31st at midnight!

    Whether you’re preparing for summer book events, conference season, or just want professional promotional materials on hand, this is your last chance to stock up and save.

    New Pricing with Your 10% Memorial Day Discount:

    • 100 stickers: ~~$49~~ $44.10
    • 200 stickers: ~~$79~~ $71.10
    • 300 stickers: ~~$99~~ $89.10
    • 400 stickers: ~~$119~~ $107.10

    Use code SPRINGSTICKERSALE at checkout – Order your stickers here!

    Those small professional touches are part of what helps Today’s Best Books get discovered. Don’t let this opportunity slip away!

  • Monsters in the Closet, Thrills on the Page – Bestselling Author J.D. Barker is coming to CAC25!

    As a boy, J.D. Barker was drawn to the shadows. He imagined monsters in his closet and wrote stories about the witches and ghosts he was certain lived in the woods outside his home. His active imagination kept him awake at night—it also turned him into a New York Times and international best-selling author.

    J.D. Barker, long hair, man, purple, shirt

    Today, the award-winning author has an ever-growing list of spine-tingling thrillers, including several co-authored books with James Patterson and praise from the master of horror, Stephen King.

    Barker’s work encompasses elements from several genres, presenting them in what has been broadly described as suspense thrillers. Horror, crime, mystery, science fiction, and the supernatural all have a role to play in his books, bringing the same level of intensity his mentors incorporate into their novels. The monsters that scared him as a child are now captured in the pages of his stories.

    Mary Shelley, Bram Stoker, Edgar Allan Poe, old photographs, authors

    A Young Author Drawn to the Shadows

    Mysteries were the first to grab Barker’s attention, reading the Hardy Boys and Nancy Drew series as a child, but eventually he moved onto the classics and found his home in the works of Mary Shelley, Bram Stoker, and Edgar Allen Poe. Soon, he was writing his own stories, exploring the depths of his fear and producing tales of the monsters he imagined were living under his bed.

    The literary life continued to call for Barker, even after receiving a business degree. When an article he wrote for a college assignment ended up in the hands of Paul Gallotta from the pop culture magazine, The Circus, he was invited to join the staff of 25th Parallel Magazine, an American lifestyle periodical. This unexpected path led him to interview celebrities for popular magazines, such as Seventeen, TeenBeat, and other national and local publications, and it wasn’t long before he had his own syndicated newspaper column called Revealed which centered around the investigation of haunted places and supernatural occurrences.

    These early endeavors served as a crash course in writing, and he began working as a book doctor and ghostwriter, helping others fine tune their writing and readying it for publication. The experience proved invaluable. It taught him what works and what doesn’t in today’s popular fiction, and it led to his first venture into writing a novel of his own.

    Forsaken, dracul, fourth monkey, jd barker, book covers

    Tapping Into the Mind of the Masters of Horror

    Forsaken, Barker’s first novel, was independently published in late 2014. Incorporating horror master Stephen King’s character Leland Gaunt from Needful Things offered Barker the opportunity to get his novel in front of King who granted Barker permission to utilize the character in the novel. The book went on to hit several major milestones. It landed the #2 spot on Audible (Harper Lee with Go Set a Watchman held #1), #44 on Amazon U.S., #2 on Amazon Canada, and #22 on Amazon UK. Forsaken was also nominated for a Bram Stoker Award (Best Debut Novel) and won a handful of other awards, including a New Apple Medalist Award. Soon Bram Stoker’s family reached out to Barker and asked him to co-author a prequel to Dracula utilizing the original notes and journals from Stoker’s own archives, much of which has never been made public. The novel, titled Dracul, sold at auction to G.P. Putnam & Sons, with film rights going to Paramount.

    The success of his first novels drew the attention of traditional agents and publishers and in early 2016 his debut thriller, The Fourth Monkey, sold in a series of pre-empts and auctions worldwide, with Houghton Mifflin Harcourt set to publish it in the U.S. and HarperCollins in the UK. The book has also sold for both film and television. Barker has since gone on to write numerous titles which have appeared on bestseller lists around the world and is a frequent collaborator with James Patterson. His books have been translated into two dozen languages, sold in more than 150 countries, and optioned for both film and television.

    From a child afraid of monsters, to an author who creates them, J.D. Barker has thrived on writing stories that thrill, excite, and scare people who love those mysterious bumps in the night. It’s a full circle journey that has given him a career that continues to thrill his international fanbase.

    Forsaken, dracul, fourth monkey, jd barker, book covers

    Chanticleer is proud to present J.D. Barker at the 2025 Chanticleer Authors Conference (CAC) and the International Book Awards (CIBA) on April 3-6, 2025,

    where he will be sharing his expertise in book promotion, digital marketing, and the upcoming changes in the publishing industry! 

    Don’t miss out on this chance to learn from one of the literary world’s bestselling authors!

    Register now! Space is limited! 

    Follow this link to reserve your spot at this special event!

    A Wreath with the words "CAC 2025" on it to celebrate the Chanticleer Author's Conference!