Tag: Author

  • Chanticleer 10 Question Interview Series with Science Fiction Author Jayson Adams – Grand Prize Award-winning Author of Ares

    CHANTICLEER 10 QUESTION AUTHOR INTERVIEW SERIES

    with Award-Winning Author, Jayson Adams

    Author of the 2024 Cygnus Grand Prize Winner Ares

    Ares Cover

    Blue, Gold, Badge, CIBA

    Hello friends! We have another wonderful interview for you today, with author Jayson Adams! His book Ares took home the Chanticleer 2024 CIBA Grand Prize Award in the Cygnus Division, and we are excited to share with you the steps he took to becoming an award-winning author and what he’s planning next.

    Take a minute or two and get familiar with Jayson and his incredible journey to becoming award-winning author!

     

    man, ribbon, bald, blazer, book, ares, ciba, award

    Chanti: Jayson, let’s start with your background. Tell us a little about yourself—have you always dreamed of being a novelist, or did writing come into your life in a different way?

    Adams: I’ve been a science fiction fan since I was kid, but I had never really imagined myself writing novels. My passion leaned more toward computers. Even though they’re deeply technical, I saw the computer screen as a blank canvas—it was my creative outlet. I started several software companies and had the freedom to build whatever I could imagine.

    About ten years ago, I joined Google as an engineer on the Chrome browser. Over time, I grew frustrated with the division of labor in that space: product marketers decided what the product should do, designers decided how it would look and feel, and engineers were expected to bring it all to life—no questions asked. A few years in, I realized I needed a new creative outlet and turned to writing. I figured that with enough practice and a relentless drive to learn the craft, I could eventually become a decent writer.

    Chanti: We’ve definitely seen the shift from tech to writing frequently. That need for a creative outlet is undeniable. When it comes to the strengths you brought from your previous jobs to your new skills as a writer, can you talk about where you feel most confident and maybe offer some advice to anyone who struggles with that?

    Adams: Coming up with interesting plot twists. My advice to anyone who struggles in that area is the same lesson I find myself relearning from time to time: just write. When I get stuck wondering what should happen next, if I force myself to sit down and write what I do know, the ideas start to flow. And more often than not, they’re ideas I never would’ve discovered if I hadn’t put something on the page.

    Chanti: That’s such practical advice about pushing through the uncertainty! Your novel Ares has received incredible recognition. When did it really hit you that you’d become an author—not just someone who writes, but truly an author?

    Adams: It really sank in after I published my second novel, Ares. My first novel, Infernum, was well received, but who could say if that was just a fluke. With Ares earning similar acclaim, I can’t deny it anymore: I’m a writer.

    Man, blazer, bald, book

    Chanti: Two successful novels definitely prove it wasn’t beginner’s luck! You’ve established yourself firmly in science fiction. Is that where you plan to stay, or do you explore other genres as well?

    Adams: Broadly speaking, I write science fiction, but after publishing my second novel, I realized I’m straddling two sub-genres. Infernum is a space opera set a few hundred years in the future, while Ares is grounded sci-fi rooted in the near future. The tricky part is that fans of one don’t always enjoy the other. The novels I’m working on now lean toward grounded sci-fi, but I’ll likely return to space opera before long.

    Chanti: Managing reader expectations across subgenres is a challenge! When it comes to your writing approach, are you someone who follows established storytelling conventions, or do you prefer to break the rules and forge your own path?

    Adams: I follow the rules. They’re an unspoken set of agreements between author and reader that allow the reader to relax into a story. They signal what kind of world they’re entering, what matters, and what to expect. If I hand them something I’m calling a novel, they know it won’t fizzle out at 30,000 words. If I say it’s a mystery, they know there’ll be resolution. Following the rules doesn’t make you predicable, it makes you trustworthy.

    I once read The Hollow Man by Dan Simmons. The bulk of the book was the main character drifting from one random situation to the next. I kept waiting for a through line—some deeper meaning or connection to emerge. But all those events turned out to be filler, just killing time until the ending, which was probably the whole reason Simmons wrote the book. He broke the rule that says everything in the story should matter. When events don’t connect or build toward something, the reader feels tricked. I was so frustrated, I actually threw the book away.

    Chanti: That’s a compelling argument for honoring the reader contract! When you’re not crafting these intricate sci-fi worlds, how do you spend your time? What are your hobbies and interests outside of writing?

    Adams: Outside of reading, most of my time goes into writing software. I’m currently building out an app idea, though my long-term goal is to leave the tech world behind and focus entirely on writing. I’m also an artist and plan to return to life drawing, something I’ve missed.

    Jayson Adams, figure drawing, pencil sketch
    Copyright © 2000 Jayson Adams. All rights reserved.

    Chanti: It sounds like creativity flows through everything you do! Writing is definitely a craft that requires constant learning. Which books on the craft of writing have been most helpful to you?

    Adams: Understanding Show, Don’t Tell, by Janice Hardy. Before I read this book, I had a general understanding of show vs. tell. This book was fantastic as far as explaining all the different ways telling can creep into a section of prose.

    I also love The Emotional Craft of Fiction by Donald Maass. Maass says that readers may not remember every plot point, but they’ll remember how a story made them feel. This is the power of emotionally resonant fiction. He does a great job of explaining how to tap into it on the page.

    Show don't tell, book, green, pencil

    Chanti: Both of those sound incredibly valuable! Marketing can be one of the trickiest aspects of being an author. What strategies have you found most effective for selling books and building your readership?

    Adams: A well-performing BookBub ad is incredibly valuable, but can be tricky to build. Ares has been out for awhile now, so Amazon lists about 100 other titles that readers also bought. I used ChatGPT to turn that list into a spreadsheet, with info like author, summary, and more, and then fed it back into ChatGPT to identify recurring themes and tropes that define an Ares reader.

    From there, I built ad copy around four tropes that resonated the most. I also had ChatGPT identify authors from that list whose work aligned with each trope. Then I created BookBub ads for each trope that targeted fans of the corresponding authors. That approach was far more effective than my earlier “try this headline” style of experimentation.

    Another thing I’ve explored is using negative reviews as a marketing tool—not to win over critics, but to help misaligned readers recognize the book may not be for them. I took screenshots of all my 1-, 2-, and 3-star reviews and fed them into ChatGPT, then asked it to gently distill the criticisms. (Screenshots let me avoid even glancing at what might be painful feedback, while still giving the AI everything it needed.) My goal was to add a line to the book description that would help readers who probably wouldn’t like the book self-select out.

    From that effort, I learned that many of Ares’s low-star reviews came from people who expected hard sci-fi and were disappointed to get something that leaned more toward mystery/thriller instead. ChatGPT crafted a short blurb that lets potential readers know that if they’re looking for hard sci-fi, Ares may not be the book for them.

    Jayson Adams, office chair, office, desk, window, computer, couch

    Chanti: That’s a genius use of AI for market research! I’m going to have to try that out! Looking ahead, what projects are you working on now? What can your readers look forward to next?

    Adams: I started working on a sequel to Ares, called King of the Moon. It follows Commander Praviraj Anand and Lieutenant Jack Bremmer from the moonbase featured in that story. But along the way, I found myself pulled into a new, unrelated novel called The Quantum Mirror, which centers on a rescue mission to a decrepit Russian space station. I plan to finish both, though The Quantum Mirror will likely arrive first.

    jayson Adams, Ares, book, Chanticleer

    Chanti: We can’t wait for either of them! Ares was such a treat, and we can’t wait to read more! As we wrap this up, we’d love to end with some advice for readers: What’s the single most important thing a reader can do to support an author they enjoy?

    Adams: If they enjoy a book, please, please, PLEASE leave a rating for it wherever they bought it. As a reader, I always look at the average rating, the number of star ratings, and the release date (how long it took to earn those star ratings). That alone tells you so much about a book’s appeal. Ratings may seem like a small thing, but they make a huge difference.

    Thank you, Jayson, for sharing your writing journey with us and for creating thought-provoking, thrilling science fiction! 


    blazer, blue, shirt, bald, man


    Jayson Adams began his career as a tech entrepreneur, achieving his dream of starting a software company, which he did at the age of 24, and retiring by the age of 30. He has worked for notable figures like Steve Jobs and has founded several successful startups, including one sold to Netscape. After a successful career in technology, he transitioned to writing science fiction around 2018, finding a new creative outlet in storytelling.

    After traveling through Europe and taking up music, he returned to computers with another start-up. He is currently working on a sequel to his award-winning novel, Ares.

  • A Chanticleer 10-Question Author Interview with Gail Avery Halverson – Historical Fiction, Colonial America, Slavery

    blue and gold badge recognizing A Sea of Glass by Gail Avery Halverson for winning the 2023 Chatelaine Grand Prize For Historical Fiction RomanceHistorical Fiction Romance Author Gail Avery Halverson sat down for a 10-Question Interview with Chanticleer!

    We had the pleasure of speaking with Gail Avery Halverson recently. The author of the historical fiction romance novel Sea of Glass, Book Three in her Stockbridge Series. Avery Halverson took home the 2023 Chatelaine Grand Prize for Romance for Sea of Glass, and she’s sharing her journey to becoming an award-winning author with us today!

    Here’s what we talked about:


    Chanti: Your romance novel, Sea of Glass, also falls under the category of historical fiction. Can you talk about what drew you to both of these genres?

    Avery Halverson: I began writing in my twenties when I was a flight attendant and had a lot of days off during any given month. At first, I wrote mostly spec scripts for existing half-hour sitcoms to practice the craft of conveying a story through only what can be seen or heard. One of those spec scripts found its way to an agent in LA and after signing with her, I wrote two movie screenplays which were both optioned by Longbow Productions, but not made.

    I took some time away from writing to raise my son, and when he was a sophomore in high school, I began to toy with the idea of writing a novel. When I heard the story of ‘The Plague Village” in England, I knew I had my novel. From there, I had to learn a new style of writing that encompassed all the senses, in addition to creating accurate historical story arcs and believable, very real characters a reader would care about. After writing the first book, I was completely hooked!

    Chanticleer Book Reviews, CIBAs, woman, blonde, ribbons

    Chanti: Have you always been a writer? When did you realize you could write?

    Avery Halverson: There were several points along the way, and while I can’t say that any one of them were really a defining moment, when I was in third grade, I wrote a story about a little girl that had gone through the 1906 San Francisco earthquake. I knew in my heart the minute I finished the assignment that it was an A+ story. It turned out that the grade was exactly that, and when the teacher handed my story back, she told me that I had a real talent.

    The other defining writing moments were those early screenplay options; when I read the reviews of the first book; when I won the Chanticleer awards for all three books; and when a London agent at the agency representing Julian Fellows said I was very talented (sadly, due to a personal emergency, she was not taking on new writers). Although as all writers know, the most exciting, validating, and I think, thrilling “writer” moment, was the moment when I opened that first box of books with my name on the cover.

    Chanti: I can tell you have a good eye for accurate period details in your books. What draws you to write historical fiction?

    Avery Halverson: As I mentioned, the first fictional story I ever wrote was about a little girl going through the 1906 San Francisco earthquake, and as I think of it, that may be where my love of writing historical fiction began. Funnily enough, I don’t particularly read historical fiction – my tastes run more toward action – Ken Follet, Clive Cussler and the like, but I find I absolutely love the research involved in writing historical fiction. If I were to refine if further, I love using fictional characters to bring to light actual women in history who did not get the recognition they deserved for accomplishing some amazing things.

    books, covers, wood, planks

    Chanti: What areas in writing am I most confident about in writing?

    Avery Halverson: I feel very confident in two areas of the writing process. The first is story arc, and the second is dialogue. As to the former, I’ll insert another Chanticleer author question here – which is, which craft book(s) have helped the most. The answer to that question is the book How to Write a Screenplay in 30 Days by Viki King. She wrote the book many years ago, and while it was intended for screenplays, the information also applies beautifully to novels, as well. In the book, Ms. King describes a story arc as a clothesline, with clothespins evenly spaced. The clothespins are plot points, and the corresponding visual reference in her book made perfect sense to me, in that each book has a story arc, each chapter has a story arc, and each character has a story arc. In the case of my Stockbridge trilogy, I had to create an all-encompassing, three book story arc, as well, and I find the construction of all that fascinating. As to dialogue, I can only credit being a bit of a natural mimic – and many, many years of flying, listening carefully to not only a multitude of accents, but the vocabulary and word choices, the cadence, tone and even underlying sub-text of the conversations I heard from passengers.

    With respect to my books, I did a tremendous amount of research into the letters and formal writings of people in the 1600’s, not only in England but in early America as well and had to interpret that formality so that it captured the essence of what was being said, but did not sound as stilted as it did while reading the material. I also had to consider which social class a character belonged to and the way each group spoke, as well as in the case of Book Three, A Sea of Glass, the way a young, African American woman born in America, might have spoken. So, in terms of advice to a new writer, I would say eavesdrop all you can, then read your dialogue out loud after you’ve written it. Every single person on this planet has a different way of speaking – young vs. old, male vs. female, etc., and I’m always amazed when dialogue sounds stilted. People rarely, if ever, speak in grammatically correct sentences. Also, to a new writer, use the “find” button on your computer and try your very best to eliminate every single “ly’ adverb. Create a new way to say it – your writing will be clearer and far more concise.

    Chanti: Those are wonderful tips for writers getting started, and great advice for editing. Can you talk about what happens when you stall (if you do), with writer’s block?

    Avery Halverson: On occasion, I’ll run up against a brick wall where nothing comes to mind. When that happens, I usually dig deeper into history – nothing made up could ever top some of the things that actually happened. At one point in The Skeptical Physick, I needed a side character with a talent, which could then be something my heroine could learn. At that time, the Great Fire had just decimated nearly all of London, and my heroine had natural artistic talent, so I searched the history books and found Lady Elizabeth Wilbraham, a real-life 17th Century architect. Perfect. Lady Wilbraham and her story became that side character. I also try to read a few chapters leading up to wherever I am to get in the flow and that will usually get me started again. I also find that doing something else away from the computer – laundry, gardening, errands, or even soaking in the bath – allows my mind to wander and the creativity or solution to the current writing puzzle usually comes.

    Garden, flowers, house, blue door, terra cotta, pink, white, red

    Chanti: Taking time away from the screen can be one of the most valuable tools for moving forward. Would you talk a little bit about your writing “comfort zone?” Are you a structured writer, or do you write when the moment feels right?

    Avery Halverson: When I started writing my novels, I was very disciplined. At first, I tried every desk and office area in my house, but finally ended up sitting on the couch, feet up on the coffee table in front of the fire. I would start at 9am sharp and write until noon. If I hadn’t written 1500 words, I’d began again at 3:00pm, then continue until I hit that number. With that structure, I finished my first book, The Boundary Stone in six months.

    I confess that I relaxed a bit on the next two books in the trilogy. I still tried to meet that 1500 word a day goal, but if a natural break point came and I’d only written 750 words, I would not panic, but I would spend the other hours editing or researching. I had a lot more fun that way, rather than forcing myself to reach a hard goal. Interestingly, I found that on most days, I would still exceed that 1500-word goal.

    Chanti: 1500 words a day is impressive! What excites you most about writing to keep that drive?

    Avery Halverson: What excites me most about writing are those two magical words, “The End.” I absolutely love accomplishing a goal I’ve set for myself, and I don’t think there’s a more exciting moment than finishing a novel. I also love those writing days when the words just seem to flow out, and the days when I don’t even look at the word count until I close the computer for the night and find I’ve written far more than I thought I had. I love writing a great scene, or even a great sentence, and I especially love the research into and writing about the extraordinary accomplishments of ordinary people long forgotten by history – especially women.

    two women, studio, book, cover design, blonde, brunette, blazer, white jacket

    Chanti: Your love of extraordinary people is clear in your intriguing cast of characters, absolutely! Who is the perfect reader for those forgotten stories of brilliant women?

    Avery Halverson: I think anyone who likes historical fiction with strong, intelligent characters and a touch of elegant romance. I’m not one for stories where someone deliberately makes a bad decision and ruins the lives of everyone else around them. I much prefer to write the stories of good people who are thrust into circumstances beyond their control and how they use their intelligence, their wits and their integrity to survive. It’s funny, I thought the trilogy would appeal to mostly women, but some of the best reviews I’ve had have been from men, so I hesitate to limit the category of readers.

    Chanti: I believe there are a lot of men who love romantic adventures! How do you come up with ideas?

    Avery Halverson: I read everything! I’ll read everything from the National Enquirer to Neuroscience News and anything in between, but my favorite thing to do is to go down Google rabbit holes. I’ll start with Wikipedia for a general introduction to historical figure or event, then start to dig from there, and in that digging I very often find the story.

    Gail AVery Halverson, bookstore, bench, coat, purse

    Chanti: Reading deeply is definitely crucial! What about for readers? What is the most important thing they can do to support an author who they want to read more of?

    Avery Halverson: I’ve found that the most important things a reader can do to help an author is to post reviews on Amazon, Goodreads and other reader sites, to create social media posts about the books, and to generate interest via word of mouth and any other promotional ideas they can think of, and an especially helpful thing is to invite an author to their book clubs. All authors are tremendously grateful to any reader offering to help promote their books!


    blonde, woman, teeth, window, headshot, block, make up

    Award-winning writer, Gail Avery Halverson, is the author of The Boundary Stone, and its sequel, The Skeptical Physick, a historical romance novel set in 1666 England at the time of the Great Fire and the Scientific Revolution. The Boundary Stone is a Chaucer Award First Place winner (historical fiction) and The Skeptical Physick won First Place in the Chaucer Awards and 2019 Grand Prize in the Chatelaine Award. Sea of Glass was awarded Grand Prize in the Chatelaine Award in 2023. 

    Ms. Halverson is also the writer/producer for “Take it From The Top,” (sitcom pilot, Twin One Productions, Inc.), as well as the playwright and composer of musical plays that have been performed for nearly 300,000 children since 2004. Writing for both theater and television, she holds a B.A. in English Literature/Communications from the University of California, Davis, and is currently at work on the third novel in the Stockbridge Series. She lives in Northern California with her husband and son.

  • Monsters in the Closet, Thrills on the Page – Bestselling Author J.D. Barker is coming to CAC25!

    As a boy, J.D. Barker was drawn to the shadows. He imagined monsters in his closet and wrote stories about the witches and ghosts he was certain lived in the woods outside his home. His active imagination kept him awake at night—it also turned him into a New York Times and international best-selling author.

    J.D. Barker, long hair, man, purple, shirt

    Today, the award-winning author has an ever-growing list of spine-tingling thrillers, including several co-authored books with James Patterson and praise from the master of horror, Stephen King.

    Barker’s work encompasses elements from several genres, presenting them in what has been broadly described as suspense thrillers. Horror, crime, mystery, science fiction, and the supernatural all have a role to play in his books, bringing the same level of intensity his mentors incorporate into their novels. The monsters that scared him as a child are now captured in the pages of his stories.

    Mary Shelley, Bram Stoker, Edgar Allan Poe, old photographs, authors

    A Young Author Drawn to the Shadows

    Mysteries were the first to grab Barker’s attention, reading the Hardy Boys and Nancy Drew series as a child, but eventually he moved onto the classics and found his home in the works of Mary Shelley, Bram Stoker, and Edgar Allen Poe. Soon, he was writing his own stories, exploring the depths of his fear and producing tales of the monsters he imagined were living under his bed.

    The literary life continued to call for Barker, even after receiving a business degree. When an article he wrote for a college assignment ended up in the hands of Paul Gallotta from the pop culture magazine, The Circus, he was invited to join the staff of 25th Parallel Magazine, an American lifestyle periodical. This unexpected path led him to interview celebrities for popular magazines, such as Seventeen, TeenBeat, and other national and local publications, and it wasn’t long before he had his own syndicated newspaper column called Revealed which centered around the investigation of haunted places and supernatural occurrences.

    These early endeavors served as a crash course in writing, and he began working as a book doctor and ghostwriter, helping others fine tune their writing and readying it for publication. The experience proved invaluable. It taught him what works and what doesn’t in today’s popular fiction, and it led to his first venture into writing a novel of his own.

    Forsaken, dracul, fourth monkey, jd barker, book covers

    Tapping Into the Mind of the Masters of Horror

    Forsaken, Barker’s first novel, was independently published in late 2014. Incorporating horror master Stephen King’s character Leland Gaunt from Needful Things offered Barker the opportunity to get his novel in front of King who granted Barker permission to utilize the character in the novel. The book went on to hit several major milestones. It landed the #2 spot on Audible (Harper Lee with Go Set a Watchman held #1), #44 on Amazon U.S., #2 on Amazon Canada, and #22 on Amazon UK. Forsaken was also nominated for a Bram Stoker Award (Best Debut Novel) and won a handful of other awards, including a New Apple Medalist Award. Soon Bram Stoker’s family reached out to Barker and asked him to co-author a prequel to Dracula utilizing the original notes and journals from Stoker’s own archives, much of which has never been made public. The novel, titled Dracul, sold at auction to G.P. Putnam & Sons, with film rights going to Paramount.

    The success of his first novels drew the attention of traditional agents and publishers and in early 2016 his debut thriller, The Fourth Monkey, sold in a series of pre-empts and auctions worldwide, with Houghton Mifflin Harcourt set to publish it in the U.S. and HarperCollins in the UK. The book has also sold for both film and television. Barker has since gone on to write numerous titles which have appeared on bestseller lists around the world and is a frequent collaborator with James Patterson. His books have been translated into two dozen languages, sold in more than 150 countries, and optioned for both film and television.

    From a child afraid of monsters, to an author who creates them, J.D. Barker has thrived on writing stories that thrill, excite, and scare people who love those mysterious bumps in the night. It’s a full circle journey that has given him a career that continues to thrill his international fanbase.

    Forsaken, dracul, fourth monkey, jd barker, book covers

    Chanticleer is proud to present J.D. Barker at the 2025 Chanticleer Authors Conference (CAC) and the International Book Awards (CIBA) on April 3-6, 2025,

    where he will be sharing his expertise in book promotion, digital marketing, and the upcoming changes in the publishing industry! 

    Don’t miss out on this chance to learn from one of the literary world’s bestselling authors!

    Register now! Space is limited! 

    Follow this link to reserve your spot at this special event!

    A Wreath with the words "CAC 2025" on it to celebrate the Chanticleer Author's Conference!

     

  • James Hutson-Wiley, Award Winning Author

    James Hutson-Wiley, Award Winning Author

    Cover of the Sugar Merchant by James Hutson-Wiley with the symbols for Islam, Judiasm, and Christianity over a few sprouts of sugarcane. Thank you! Only problem with the manuscript review is that I had to completely re-write the manuscript – I learned a great deal from the exercise. – James Hutson-Wiley, author of Chaucer First Place Winner The Sugar Merchant

  • Business Growth Applied to Authorship by Sara Dahmen

    Business Growth Applied to Authorship by Sara Dahmen

    We have a LOT of terrific sessions planned for CAC17, and we are still adding more. One of those amazing sessions will be:

    Bigger Than Books: Business Growth Applied to Authorship & Beyond – What more does it take to be a successful author?  Whether you’re represented or self-published or somewhere in between, using overarching business tools are a huge assistance in building success. How can the tools commonly manipulated by marketers, large and small companies, and retailers help you create a successful ‘business plan’ as an author?  From multi-pronged approaches, to developing a tiered ‘clientele’, to organization and presence, business is business, whether you’re an author or the manager of Apple.  Use those same tools to create yours.

    The presenter for this class, Sara Dahmen, a Chanticleer Grand Prize winner and business owner, took time out of her week to provide us with this article based on her session.


    If you’re an author, you’re also, by default, a self-employed business owner. I know many of us don’t take out LLC’s or even own our own URL, but the fact remains, if only on paper, that we are all business owners.  There’s a resounding ring to that.

    Business owner.
    Self-employed.
    My own boss.
    The plotter of my own destiny.

    Excellent.  So, once we’ve all recognized that fact…now what?

    Being a successful author is more than simply selling some (or a lot!) of books. Even getting 20,000 books out there is not going to be a sustainable career. Once those 20,000 books have been read (and unless you continually churn out best-sellers), you’re left with a bit of a hangover and half-formed additional ideas. None of these bode well to continue the business of “you.”

    Success is measured both by income and by long-term growth. It’s a bit hard, and not nearly as wonderfully artsy to say, but it’s the truth. If you’re going to be a successful small business owner, you need to pull up a chair with the left side of your brain and get to work.

    A multiple pronged approach is best, and each person’s strategy will vary widely depending on your audience, which should always be broader than a singular author’s platform. There are a myriad of business tools out there – some expensive, and some free – that can be harnessed to create a wide-scale business bigger than a book.

    A business owner will always have a product or a service. You have that already: your book. And a business owner will also have a marketing strategy (and we all know many of those…but many are also often forgotten or overlooked or we get in a rut and forget to think outside the box) that encompasses far more than a blog, a website and some social media. And a business owner will think long-term. A one-hit wonder will be lovely, but after that advance is gone and the shine has worn from those book covers, you’ll need to ask yourself: what now?

    Business is business, and books are business in many more ways than getting some readers and a publisher. Whether you write it down (pun intended!) or not, writers need some sort of a business plan that goes beyond writing the words “the end” and I’m not just talking about plastering a Twitter page with a bunch of book launch announcements.

    Authors should walk into the arena equipped with answers to the questions:

    What do you believe: about yourself, your book, your future plans?
    What are you going to do to make those future plans happen – and how?
    Who do you need to know to help you?
    And what kind of wacky ideas can you dream up for yourself…and then do?

    I plan to tackle much of this in a presentation (Bigger Than Books: Business Growth Applied to Authorship & Beyond) at the Chanticleer Author Conference in Bellingham WA the weekend of March 31 – April 2 where I promise I will be far less vague and incredibly specific. If I had my way, we’ll all be drinking a little booze while I talk, and then we talk.  Looking forward to it!


    Sara Dahmen: Author & Entrepreneur

    Sara Dahmen is a metalsmith of vintage and modern kitchenware in tin, copper and iron. Her debut novel, Doctor Kinney’s Housekeeper, won the Laramie Award Grand Prize for Western Historical Fiction, and inspired House Copper & Housekeeper Crockery – American-made cookware. She has published over 100 articles as a contributing editor for multiple magazines, book blogs and review blogs and spoke at TEDx Rapid City, at the Historical Writers of America inaugural conference in Williamsburg VA, and has co-chaired the Port Washington Literary Festival since its inception. Prior to her writing gigs, Sara was a print, radio and TV producer in Milwaukee and owns and has operated a nationally award-winning event planning company since 2006. When not writing or sewing authentic clothing for reenactments, she can be found hitting tin and copper at her apprenticeship with a master smith, reading the Economist and reference books, or playing with her three young children.

  • High Touch Marketing: The Secret Sauce of Book Promotion by Susan Colleen Browne, CAC17 Presenter

    High Touch Marketing: The Secret Sauce of Book Promotion by Susan Colleen Browne, CAC17 Presenter

    Susan Colleen Brown, Writing instructor and author will be teaching at CAC17 and took a little time out of her busy schedule to tell us more about the session she will be teaching:

    High Touch Marketing in a Digital World – As technology migrates into more aspects of our lives, forging personal connections with readers is crucial to an author’s success. In this session, we’ll discuss high-touch approaches and incorporating them into your marketing efforts. We’ll explore authors’ communities and how you can enhance your book events. We’ll also brainstorm ways to bring more of a personal touch to online interactions and look at authors who have mastered high-touch outreach. 

    Register for CAC17 NOW!


    Have you been riding the social media book promotion train without getting much traction? Maybe it’s time to try “high-touch” marketing strategies—making real-world connections to share your book.

    I first heard about high-touch marketing from Chanticleer’s fearless leader, Kiffer Brown, at one of her talks to a local writers’ group. Coined by Tesla CEO and game-changing thinker Elon Musk, the phrase “high touch” has taken on a new resonance as the publishing industry continues to shift and evolve more rapidly than ever. So how can we leverage high-touch to our advantage?

    When I published my first book, a backyard farming/follow your dreams memoir, face-to-face, hands-on reaching out was standard: visiting and/or phoning bookstores and libraries, lining up lots of author talks and events, getting into print media and distributing hard copy marketing materials. These venues took lots of time, energy, and money, but they were effective!

    Two years later, publishing my second book, I was dealing with a different genre (women’s commercial fiction) and an entirely new publishing landscape. With the exploding popularity of ebooks, who needed all that promotional heavy lifting? Even unknown authors could release a good story with a halfway decent cover online, and voila! Ebook sales happened organically! Several glorious years passed in which ebook sales overall rose steadily. All you had to do was sit back and let the good times roll while you worked on your next book.

    As they say, all good things must come to an end. The last two years or so, the publishing world has taken another ground-shifting turn. Authors are now releasing their books into a market flooded with titles, and reaching out to consumers inundated with entertainment choices. Social media content continues to explode. Tried and true marketing strategies are losing effectiveness as authors scramble to find the next magic book-promotion pill.

    So, how do we authors distinguish ourselves, our brands and our books in this crowded marketplace? Refocusing on high-touch tools, whether online or off—might be the “special sauce” you’re looking for! In the CAC17 session I’m leading, “High Touch Marketing in a Digital World,” we’ll share and discuss both face-to-face and digital marketing venues, how to cross-pollinate the two, and how high touch can help you negotiate the publishing industry’s ever-changing new normal.

    I look forward to meeting you at the Chanticleer Author’s Conference 2017!


    About Susan

    Susan Colleen Browne weaves her love of Ireland and her passion for country living into her Village of Ballydara series, novels and stories of love, friendship and family set in the Irish countryside. She’s also the author of an award-winning memoir, Little Farm in the Foothills, as well as the Morgan Carey fantasy-adventure series for tweens. A community college creative writing instructor, Susan runs a mini-farm in the foothills of the Pacific Northwest. Coming up: Book 4 of the Ballydara series, and a sequel to Little Farm in the Foothills!

    Register for CAC17 NOW!

  • Jumpstart your author career at CAC17 with Wendy Delaney & Jacquie Rogers

    Jumpstart your author career at CAC17 with Wendy Delaney & Jacquie Rogers

    We have a LOT of terrific sessions planned for CAC17, and we are still adding more. One of those amazing sessions will be:

    Author Career Plan Boot CampThere is so much more to being an author than just writing a book. In Career Plan Boot Camp, Jacquie & Wendy share their experience as authors who have “been there,” and provide ten “must have” tips to help emerging writers learn how to create a professional writer’s platform and grow their writing careers. Wendy Delaney & Jacquie Rogers.

    Jacquie and Wendy are both authors of multiple book series’ (between the two of them, they have over 2 dozen books!), with twenty years of experience in the business of being authors. They’re also veteran Chanticleer Award winners and know how to use awards, ribbons, book stickers, reviews, and all kinds of things you never even considered before, as TOOLS to enhance their success as authors.

    We asked them to tell us a little bit more about their upcoming session at CAC17 and they took some time to give fill us in.


    Chanticleer: Hi guys, what inspired you to create the session Author Career Plan Boot Camp?

    Wendy & Jacquie: A good share of us started this writing gig with a great story in mind, but had no idea what being an author actually meant.

    Chanticleer: What is the reality? Lay it on us.

    Wendy & Jacquie: The average book sells fewer than 200 copies. [This] intrepid writer has spent $1,000 on editing, cover fees, and pre-publication promotion to sell 200 copies (remember, that’s average—many books don’t sell that many), and of those probably 25 went to family and friends. How does this pencil out? At the entry level pricing of $2.99, gross receipts would be $598. Of that, Amazon pays out 70% so the book would net $419.60, leaving a net loss of $581.40. None of us want to be that writer—but without a solid platform, we are.

    Chanticleer: A lot of people assume that a book with average sales is just an average story, they believe that a really good story will sell itself. What do you think about that?

    Wendy & Jacquie: Writing a good story isn’t enough. Essential, but not enough. Polishing the manuscript isn’t enough. Hiring the best editor and cover artist are not enough. All those things are vitally important, of course, but unless a writer has built a solid platform, potential readers will likely never see this fantastic book.

    Chanticleer: What is your advice for authors who want to have better than average book sales?

    Wendy & Jacquie: Focus on success. You can achieve your dream!  With some hard thinking to build an organized and targeted author platform, your book won’t be flailing in those sub-200 numbers. Come to [our session at] the Chanticleer Authors Conference and learn how from two authors who’ve spent nearly twenty years perfecting their writing and building their platforms, Wendy Delaney and Jacquie Rogers.


    Award-winning writer Jacquie Rogers is author of eleven novels, including five books in the Hearts of Owyhee series, two books in the Honey Beaulieu – Man Hunter series, and others. She’s published over a dozen short stories and novellas in three genres.  Under the house name Ford Fargo, she writes for the Western Fictioneers Wolf Creek series.  She co-wrote Nail It! The Secret to Building a Fiction Writer’s Platform, and Growing Your Audience: Workbook for Published, Unpublished, and Under-published Writers.

    Wendy Delaney writes fun-filled cozy mysteries and is the award-winning author of the Working Stiffs Mystery series. Like her human lie detector sleuth, Wendy loves to bake, so when she’s not killing off story people she can be found on her treadmill, working off the calories from her latest culinary adventure. Wendy makes her home in the Seattle area with the love of her life and is a proud grandma.

  • How to Add Your Chanticleer Editorial Review to Amazon

    How to Add Your Chanticleer Editorial Review to Amazon

    Yay! You received your Chanticleer book review and it filled you with pride to see all the glowing things the reviewer had to say…now what? A few things are obvious. Quote it on your book cover, your website, social media, marketing materials, etc.

    One of the most important things to do with your review is adding it to the “Editorial Reviews” section of your book on Amazon Author central.

    It’s also one of the most often missed opportunities among authors.

    Some authors are intimidated by Author Central, but it’s a very easy system to use, and we are going to show you exactly what to do. (If you are already comfortable with Amazon Central, skip the next section and scroll down to the Quick List of Steps for Adding Your Editorial Review to Amazon)

    Meet Author Central

    screen-shot-2016-12-06-at-2-28-36-pm

    This is a screenshot of the welcome page when you visit authorcentral.amazon.com and log in with your Amazon username and password. In this one little square of webpage real estate you have, at your fingertips, everything you will need to manage your books: keep your author profile up to date, add and edit book information, check on your sales–even access Kindle Direct Publishing (KDP), CreateSpace, and the Audio Creation Exchange (ACX) to manage your books if you are self published.

    The important thing to note is this extra place to add and edit your book. Most people know about KDP and how to upload and edit books. But after you have added your book to KDP, you also have to “add it” on Amazon Central.

    To do that click on “Books” in the menu options (as seen in the image above). On the next page you will see this:

    screen-shot-2016-12-06-at-3-20-48-pm

    And if you have already added books you will also see a list of your own books. If you have a publisher actively involved in updating the Amazon information for your book, you may want to discuss your using Amazon Central with them first, because changes to sections here may prevent them from making future changes to those particular sections in their own access panel for your book.

    To add a book, click the button and search for it by author or title, if it’s available on Amazon, you will find it quickly (if it’s not available on Amazon then you still need to add it to KDP and/or CreateSpace–and that is another article entirely).

    When your book is listed on the “Books” page of your Author Central you can click the title and access its details. In “Editorial Reviews”  you will find all kinds of goodies to play with!

    You will see something like this:

    screen-shot-2016-12-06-at-3-34-52-pm

    This Review slot is what we are after. You can also add things in the other slots if they are needed, but keep in mind these are the bits that your publisher won’t be able to edit anymore if you change them. (Also you won’t be able to change them over on the KDP side either, so you will always have to come back here to make your changes).

    When you click the “add” button next to Review, a window will pop up to enter the text as well as a detailed set of instructions from Amazon on how format your reviews and their guidelines.

    Choose a good quote from your Chanticleer review, a couple sentences, without too many “…” between snippets (you don’t want it to look pasted together like a ransom letter). Remember less is more. Use words that convey excitement and opinion about your book. Don’t waste your quote on plot description, that’s what your synopsis is for.

    For example: “A riveting adventure…” — Chanticleer Reviews

    Once you’re happy with it, hit preview and save. That’s it. It couldn’t be simpler.

    Quick List of Steps for Adding Your Editorial Review to Amazon

    1. Log in to author central
    2. Go to your Books Page
    3. Click on the title of the book you want to edit
    4. Under Editorial Reviews, click “add” review
    5. Enter an exciting snippet from your review that clearly shows the reviewers opinion about your book and attribute it the Chanticleer Reviews (e.g. – “A riveting adventure…” — Chanticleer Reviews)

    By adding your review you are taking advantage of the authority and reputation that a Chanticleer Review brings with it. You’re showing people that your book was vetted by a respected source within the publishing community. Remember your editorial review is one of the single most valuable tools available to you in persuading readers to take a chance and buy your book. If you don’t use it, you are missing book sales.