Book Business in Book Awards
***Submit your book today!***
You have until September 30th to submit your book to the 2025 CIBAs!
Let’s take a look at the Grand Prize Winners for the Harvey Chute Award!
Stop Worrying About Money
By Jacqui Clarke
Stop Worrying About Money by Jacqui Clarke serves as a lucid and candidly insightful guide to understanding the cornerstones of financial literacy, whether for a working professional, business owner, or anyone seeking to better manage their savings and investments.
This practical and insightful approach to financial awareness endeavors to decode the mystifying fundamentals of financial freedom, wealth management, and money psychology. Rather than merely presenting facts on numbers and investments, it adopts a holistic perspective, covering principles of earning, understanding, and wisely managing money.
Written by an experienced professional and fiscal guardian to many, Clarke’s Stop Worrying About Money paves a clear and accessible roadmap for navigating the often-chaotic terrain of financial planning.
The book begins by exploring how upbringing and personal experiences shape a person’s financial habits.
Using Behavioral Science in Marketing
By Nancy Harhut
The Full Review for this book is forthcoming:
Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Reconfigurement
By E. Alan Fleischauer
A guide to achieving financial freedom in retirement, E. Alan Fleischauer’s bestseller Reconfigurement™ reveals a roadmap guided by the Mantra, “Navigate, Customize, and Thrive.”
Advances in medicine, nutrition, and longevity planning now offer unparalleled possibilities to live longer, higher-quality lives. However, looming over this rosy image is a genuine concern: the financial ramifications of a longer retirement term. More alarming is that a sizable portion of the American populace is not harnessing their 401(k) retirement plans.
In light of this scenario, can traditional investment programs with fraying safety nets, such as pensions, remain viable? Reconfigurement combines the emotional fulfillment of making retirement dreams a reality with practical guidance that rejects the notion of a set retirement age of 65. This work’s personal tales and sound financial guidance entice readers away from the constraints of traditional retirement approaches.
Beyond Balancing The Books: Sheer Mindfulness for Professionals in Work and Life
By George Marino
George Marino, a practicing CPA and Mindfulness Coach, explores the possibilities for sustainable positivity in one’s work-life through mindfulness principles and practices in his new book, Beyond Balancing the Books: Sheer Mindfulness for Professionals in Work and Life.
It would be difficult to find a profession more fraught with detail, deadlines, and distress than a typical CPA. Applying to that particular realm the idea of mindful meditation is a challenge that author Marino has taken on because it is a process he has lived. He opens his book by comparing two CPAs and their approaches to life and work-life.
Edge: Turning Adversity into Advantage
By Laura Huang
Edge: Turning Adversity into Advantage by Laura Huang is a valuable mixture of business strategy, science, and examples, all directed to help readers develop their unique skills and strengths.
Author Laura Huang takes readers through her own journey to becoming an award-winning Harvard Business School professor. Along with real-world examples of both successful entrepreneurs and up-and-coming business students, she lays out a four-part guide on how to create your personal edge.
Creating your own edge is essential to getting ahead in life no matter who someone is or where they come from. Huang herself is a child of immigrants and was one of a few female engineering students at her university. She had to navigate her own specific challenges, figuring out what worked for her and what did not.
Instead of being in business to invent or promote the next big thing, Huang is in the business world for its rich research opportunities.
Now that you’re set on your next reads, what are you waiting for? The only way to join this amazing list of Harvey Chute Winners is to submit today!
Those who submit and advance will have the chance to win the Overall Grand Prize of the CIBAs and $1000!
Edge: Turning Adversity into Advantage by Laura Huang is a valuable mixture of business strategy, science, and examples, all directed to help readers develop their unique skills and strengths.
Join us in cheering on the following authors and their works in the 2021 CIBAs.
