Two decades ago, librarian Isabella Campbell made the wrenching decision as a young, unwed mother to put her newborn child up for adoption. Though Bella wanted to keep her daughter, her rigid and disapproving parents insisted that a child needed both a mother and a father, not a single, inexperienced, teenage mother. Bella reluctantly agreed, but only if she was allowed to receive regular updates from the adoptive parents. The parents complied for a short period of time, but then Bella heard nothing more from them.
Upon returning home from a business trip, Bella finds a letter from her daughter’s adoptive father, Nolan Harris, giving her permission to contact Destiny, who is now twenty-one. Bella is instantly thrown into emotional turmoil, thrilled yet very apprehensive. Would Destiny evenwant to meet or talk to her? Had her daughter’s adoptive mother, who had always disapproved of keeping Bella in their lives, continue to be a roadblock? And why had Nolan Harris chosen this moment in time to contact her after all these years?
With a deft hand, author Kate Vale weaves this stressful, yet welcome complication into the daily events of Bella’s busy life—the distressing illness of a close friend who runs a local bookstore, the difficult relationship with her mother, who has never let Bella forget about her “little mistake”, and, of course, the new romantic interest in Bella’s life, Gavin, the nephew of her elderly ill friend. The result is a compelling novel rich in detail, heart-warming in its delicate yet realistic portrayal of the impact of adoption on all the lives it touches.
Vale has a real talent for drawing characters one wants to get to know, and for understanding the emotional impact of the events that shape our lives. Destiny’s Second Chance draws the reader in from the very beginning, providing a thoughtful and satisfying story about people who feel like close friends.
Life is messy, and life-altering decisions are never just good or bad, but rather create a mixture of emotions that run the gamut from satisfaction that one perhaps made the right decision, to guilt or despair over the toll that decision has taken in the intervening years. Vale understands this, and has described these conflicting emotions beautifully.
This book will stay with readers long after they put it down. Highly recommended for those who enjoy women’s fiction and stories of family relationships.
If you’re an author, perhaps you’ve been here: I had finished my novel The Great Symmetry, done a print run for local bookstores and my website, and had sold some copies. Reviews were encouraging. The wider world beckoned. But how to launch? My Kindle edition was selling a copy every few days on Amazon – not exactly conquering the world.
This post is about my first discount eBook promotion. This discount promotion was a huge learning experience for me!
It turned out well with 600 sales over a 13-day period, due to working through some mistakes and some lucky accidents as well. The great news for everyone is that you can read about all my errors, as well as a few moments when this blind chicken happened upon a grain of corn, to help you plan for your successful promotion.
As I was looking around for ideas, I read an enthusiastic post on KBoards from an author who had just done a discount promotion for her new book. She had signed up for several advertisers at a small cost such as $10 each, and had realized a nice collection of sales over several days.
From this and other posts, I pieced together the concept: Discount your book from its regular price, then each advertiser sends out an email to their list of subscribers.
Here’s the key: The subscribers on each list have specifically signed up to be notified about discounted eBooks. How great is that? You can advertise your book to people who actually want to hear about it. In order for this to work, you need a real regular price that’s $2.99 or higher, so you’re offering an authentic discount.
I figured I could do a promotion too, so I shot off some applications to advertise for dates a couple of weeks ahead. When got my first acceptance from an advertiser (yes they get to choose the books they want to promote), I was thrilled and promptly paid. I was committed. Shortly after, I realized my first mistake – lack of advance planning. The best advertisers require four or more weeks of advance notice, and I had set my promotion dates far too soon.
Now you know: Plan your promotion in advance, and apply to advertisers four weeks or more before your planned dates.
The scramble was on. I sent in applications for the empty days, and after some anxious days was able to put together a lineup of promotions for each day except one. As I waited for the first day of the promotion, I found out more.
Here’s another key point: When you do a discount promotion, the purpose is not to make money – it’s to increase your readership. At a price of $0.99, your commission goes down to 35%, and it takes a lot of sales to cover your advertising costs and then have enough to buy a beer at the end. I set modest goals: Get some new readers, a few reviews, and a “tail” of sales after the promotion is over.
Discount Promotion Steps
Get everything ready: cover, blurb, reviews
Set a regular price: $2.99 or more
Decide your promo period, usually 1-2 weeks duration
Apply to advertisers for spots
Commit, pay, set advertising dates
Set your price to $0.99, a full day before start
Step away from the computer!
After the promo: analyze what worked or not –
As the promotion started, I learned the next hard lesson. Your blurb needs to not suck. My blurb had loads of fascinating information, none of which screamed out to a potential reader that they needed to buy this book. The results on the first day of the promotion reflected this.
After some frantic consultation with other authors, I refined the blurb twice over the next few days in accordance with a key principle: Don’t explain your book. Just find the most enticing few sentences that clearly convey your genre and the idea that it’s a compelling story. Imagine that a person will only read the first few lines before deciding whether to read further, or just skip along to the next book. As soon as I posted my blurb revisions, sales picked up.
When it came to reviews, I lucked out. I had some good reviews from my paperback version before launching on KDP. This really helped. Make sure you have those precious first reviews!
With the blurb revised, there was nothing else to do except watch. Better still: don’t watch. Because refreshing the screen on your KDP sales dashboard every minute is pretty much the dumbest way you can spend your day.
Pro tip: Find a way to be off your computer most of the time during your promotion. You can ask friends to stage an intervention. Some authors provide their passwords to a trusted friend with instructions to change the passwords and provide only a daily summary.
In the matter of staying away, I failed completely. That’s me above. Next time I’m going to make plans to be in a cave or something.
Yep – next time. I realized that as long as I’m an author with books available for sale, it’s going to be worth doing promotions periodically, probably several times a year.
And not just for the tangible results. I took a screen capture of that moment at #15 on the bestseller list for Hard Science Fiction, like Icarus taking a selfie before the inevitable plummet Earthward, to remind myself that I can do this. I belong on that list, and I’ll be back.
A discount eBook promotion is an important tool for building your initial readership. But it’s just part of the picture. Promote what you have, while not losing sight of what matters most – your next book. Keep writing!
Editor’s Note:
We want to thank James R. Wells for sharing his experience and findings with the Chanticleer Community of Authors
James R. Wells writes about the intersection of humans and the natural world. A life-long caver and outdoor adventurer, he has explored and mapped new passages in many of North America’s great caves. When not writing or with family, James can be found in a cave, on a mountain, or anywhere else outside.
James has recently published The Great Symmetry. His work “echoes the timeless social messages of truth, freedom and sacrifice embraced by science fiction greats like Ray Bradbury, Robert Heinlein, and the author’s own great grandfather H. G. Wells. Its powerful premise gives voice to the perils and challenges of our current society and reminds the reader that even the smallest person can change the world. A great read!”
Just in time for Halloween! The Secret Astoria Scavenger Hunt, Susan Colleen Browne’s new kids’ book, is scheduled for a Goodreads Giveaway starting Sunday, October 18! This haunted house adventure will also be a free ebook on AmazonOctober 27-29!
If you loved The Goonies movie, then take advantage of The Secret Astoria Scavenger Hunt! give-away!
The Goonies Anniversary Celebration brings Seattle tween Morgan to Astoria, Oregon, for a fun weekend with her younger Astoria cousins, Sean and Ronan. The Anniversary festivities are in full swing at this historic riverfront town, plus the boys have just entered a spooky contest inspired by the movie. When the boys ask Morgan to help them win the grand prize, she’s determined to make their Anniversary Celebration weekend together the most memorable ever! Will Morgan, Sean and Ronan be able to escape from the powerful forces of the past? Or will they remain trapped in a world of shadows and dangerous secrets?
Brimming with a fully dynamic set of characters and otherworldly energies, Enemy of Existence is the strong and inventive debut novel that introduces Juan Yur’s science-fiction space opera series Citadel 7.
Uniss and Dogg turn literary style on its head by greeting and then involving the reader in their story. Coming to Earth from the Superverse, they home in on 1960s outback Australia to seek out and commandeer the help of young Ben Blochentackle.
Uniss and Dogg engage and prepare Ben for the realities of the Superverse until he is able to digest the psychological and physical demands of the looming war. At the same time, Uniss and Dogg must find a way to satisfy the coercing unit of the Evercycle council, who are the creators of existence.
Ben’s human life changes forever when he joins Uniss and Dogg, right when he’s about to disclose his feelings towards his lady friend. Dogg’s painful timing in bringing Ben out to the Superverse is made worse when both Uniss and Dogg come to realize that Ben might not be who they thought he was. The reader finishes Enemy of Existence deeply satisfied but simultaneously left with many questions about what the future holds for the characters.
Yuan Jur utilizes his skillful craft of writing as he uses different perspectives throughout the book to open up various characters and their environments to the reader’s viewpoint. This particular development in Yuan Jur’s writing provides the reader with a well-rounded insight into the Superverse. The author is no stranger to breaking conventional norms with his quirky, unique writing style that will captivate readers.
Enemy of Existence breaks new ground in the science-fiction universe as readers are required to actively participate in unraveling the novel’s plot.
Tim Kelly grew up in 1960s Galveston, Texas, a border city with a long history of being terrorized into lawlessness by drug cartels from Northern Mexico. He left home at the age of fourteen to escape the unacceptable behavior of a ne’er-do-well father. While conjuring up his street smarts, Kelly learned about the value of choosing loyalty to friends over that of authority from a couple of highly disparate mentors: Rodolfo Guzman, a cartel leader, and Dave Holt, a local sheriff.
Kelly shouts the sixties mantra of “question authority” with the consequences-be-damned recklessness of a young man who will be true to his heart, even if it lands him into chaos. Indeed, trouble will stick to him like maggots to a dismembered body in Jim Gilliam’s sweaty guns n’ ammo action thriller Tarnished Hero.
As a Petty Officer in the United States Coast Guard, Kelly demonstrates his lack of respect for authority with extreme prejudice, enough to land him in a courts-martial. It is only with reference to his acts of bravery in Vietnam that his defenders are able to keep him out of prison.
That will not be good enough for his accusers who, in a wink toward the military-industrial complex, decide to splice this knowledge of his grace under pressure into an offer that he cannot refuse: Kelly can walk free after completing the dangerous mission of infiltrating and destroying a drug cartel, that of Rodolfo Guzman, the man who had always been like a father to him. At the same time, Kelly’s fiancée is in a coma after becoming collateral damage in a brutal combat between the Campechee and Sineloa drug cartel.
It is when Kelly accepts an open invitation to spend some time in Guzman’s drug palace in Northern Mexico that his code of “trusting friends first” will force him to face not only the dilemma of a loyalty to be divided between Guzman and Dave Holt, but also of being thrust into a senseless and bloody border war that has more than a few parallels to the Vietnam conflict. As such, Gilliam’s novel stands not only as a complex and intriguing “band of brothers” romp, but also as a reflection on the evils of unquestioned authority and corruption.
Tarnished Hero is abundant with colorful heroes and villains. The author is deft at offering them various poses on his good-guy to bad-guy continuum and he paces his quick narrative with enough twists and surprises to sustain interest. However, it is important to point out that this will be for most people a “guy” book, one that offers up the kind of violence and gore that its subject requires for credibility. Also, readers are warned that some female characters are portrayed as rather one-dimensional boy-toys, perhaps as a nod to that common stereotype of the era.
That being said, Tarnished Hero is a thriller that can more than holds its own as an engrossing entertainment for fans of the genre.
Have you ever wondered what makes you different from others? Why you’ve always had the urge to “go against the herd”? Why the “popular” kids who snubbed you in school seem to go nowhere after graduation, while you still have an urge to accomplish something great, no matter what it takes? It may be the Maverick Effect, an intriguing theory conceived by entrepreneur and self-styled maverick George Verdolaga.
Verdolaga makes an important distinction between “mavericks” and “hipsters.” Hipsters look cool, revel in their popularity, but fade out fast—because they are really only followers, chasing the latest trends in fashion or tech. Mavericks are the ones who actually establish those trends.
People with maverick personalities may have a hard time at first, driven by weird artistic and intellectual interests that set them uncomfortably apart. However, they are the real winners, Verdolaga asserts, once they realize their true potential, “finding their way over, around or under” the barriers that society has put in their path.
The author gives many pertinent examples of the maverick effect among unusual people throughout history: Pythagoras, Caravaggio, even Jesus, were ahead of the curve, misunderstood and scorned by the conventional thinkers of their day. J. K. Rowling was a divorced single mom living on welfare when she conceptualized Harry Potter and his magical universe. Steve Jobs, Bill Gates, Steven Spielberg, all were considered nerds when they were young. People destined for maverick greatness never say, “I give up,” “It’s too hard,” or “I’m too busy.” They aren’t distracted by what the crowd wants, but rather, “fearlessly embrace challenges and become the catalysts that spearhead the new initiative for change.”
This motivational guide is organized with business-like competence by someone who has “walked the walk”—Verdolaga left the family business his parents had built for him, choosing instead to carve out his own highly lucrative path through the corporate world.
He offers sound, step-by-step advice for those willing to break out of their comfort zone every single day to promote their groundbreaking ideas. He sets forth, with numerous case studies and a lengthy bibliography, the skills needed to manifest the maverick effect: “overnight success” can take years, so persistence is essential, along with training in public speaking to convince others of the feasibility of one’s projects. Words of wisdom from a successful pacesetter, The Maverick Effect will inspire the hidden innovators among us to invent, initiate, and innovate.
We are excited and honored to have announced the 2014 grand prize award winners at the second annual Chanticleer Authors Conference’s Awards Banquet held on Tuesday, Sept. 29th, 2015 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
CBR– Discovering Today’s Best Books with the CBR BLUE RIBBON Writing Competitions!
The Chanticleer Grand Prize Award 2014 for Overall Best Book:
The Love of Finished Years (Manuscript) by Gregory Erich Phillips
Gregory Erich Phillips was awarded the $1,000.00 Grand Prize Cash Award and the gorgeous Chanticleer Grand Prize Blue Ribbon along with his digital badge and golden stickers when the work is published. This is the first time a manuscript has won this prize!
The Chanticleer Genre Grand Prize 2014 Winners are as follows:
The Cygnus Grand Prize for SciFi and Fantasy Fiction 2014 was awarded to:
Citadel 7, Earth’s Secret: Enemy of Existence
by Yuan Jur
Please note that the above awards are for submissions that we received in 2014. The award winners were acknowledge at the 2015 annual Chanticleer Authors Conference and Awards Banquet on Tuesday, Sept. 29th,2015. The 2013 award winners were recognized at the inaugural Chanticleer Authors Conference and Awards held September 2014. The winners of the 2015 Chanticleer Blue Ribbon Writing Competitions (works entered in 2015) will be recognized at the 2016 Chanticleer Authors Conference and Awards Banquet held in April 2016.
We invite you to read the Chanticleer editorial book reviews of these stellar works. The reviews will be published on our website and in the Chanticleer Reviews online magazine. If they are not currently posted, they will be posted as they are reviewed! Congratulations, again, to the authors of these stellar works!
This lyrically written, beautiful story of three emotionally broken yet connected women begins in present day, illustrating the current struggles each faces to simply hold it together and get through each day. The tale then slowly unravels—as these women’s lives unravel—to reveal the mystery in their past that connects them.
We meet Izabel—a young woman who arrived on Shaw Island in Washington State without any memory of her life up to that point. Taken in and cared for by the nuns, she then trained as a doula, a birthing coach. Izabel now lives on Orcas Island and is a valued member of the community, but it soon becomes apparent that she is struggling with the re-emergence of repressed memories.
As those memories surface, her current life begins to deteriorate: She dreams of a teenage girl, experiences birthing pains after a particularly difficult night with one of her clients, and almost melts down in a coffee shop when a name mentioned by a friend sounds horribly familiar. Izabel knows that she must deal with whatever is happening to her and turns to a close friend and mentor for help.
Not far away in Seattle, we meet Monica, a single, clinically depressed woman with a closeted addiction. Her life is unraveling, and she has no idea how to put it back together. Through a sequence of events she meets Jack, a psychotherapist, who cares deeply about her and supports her as she grapples with overcoming her problems.
And Daisy dreams in shades of blue about the fantastical world of Tausi in which creatures talk about philosophy and an evil master is plotting her demise. Is she having a near death experience? Or is she really dreaming? Where is she?
Kayce Stevens Hughlett has used her extensive background in therapy and as a life coach to create a novel about the deeply rooted psychological connections between all of us. Blue is a story that is at times wonderfully whimsical, and at others, poignant, heartfelt, and even suspenseful.
But most of all, it is an uplifting tale about how three women who have spent years only half alive and struggling, and who, with the help of a supportive network of friends, eventually deal with past traumas and are able to find their way back to each other.
Blue transcends genres with its complexity of story and psychological suspense. It would not be a surprise if it appears on Oprah’s Book Club list. A poignant, inspiring tale of three women, emotionally damaged by the events of their lives, who ultimately find their way back to each other.
Many times, collaborative efforts by authors—especially with regard to their debut novel—suffer from fledgling attempts to master both the craft and the melding of two writing styles. Not so for this stunningly well-written, debut historical mystery.
Murder at The Leopard, the first book in the Vespers Series set in Palermo, Italy during the thirteenth century, brings to life a fascinating time in European history. Vassari and Lampe have captured the essence of this era, providing a wonderfully complex tale of greed, past betrayals, revenge, and murder.
With a deft hand and a talent for storytelling, the authors introduce you to a rich cast of characters, from local tavern owners to spies under the employ of a despot ruler. A simple farmer and his very pregnant wife travel to Palermo, hoping that God will grant their wish for a boy.
A long-lost brother, an old crusader who has returned home after decades and harbors old secrets, accompanies them. A wealthy merchant sends his ne’er-do-well nephew to guide them on their journey whilst placing him under orders to spy on King Charles’ preparations for war. Local tavern and inn owners hope for good commerce during the upcoming Holy Week celebrations. Against this backdrop, an engaging and entertaining murder mystery unfolds.
The main heroes of the Vespers Series are the tavern owners Ysabella de Rogerio and her charming husband Amodeus. In this first novel, they’ve timed the opening night of their new neighborhood tavern with Holy Week, to take advantage of the pilgrims who are flooding into Palermo. Unfortunately, the religious holiday also brings together old enemies, and the celebrations at The Leopard quickly turn serious when a wealthy merchant, Ludovico, is murdered. The sheriff arrives, and after a brief investigation, wrongfully arrests Amodeus for the crime.
Soon after, a second murder occurs, further jeopardizing the reputation of The Leopard and the life savings Ysabella and Amodeus have poured into their tavern.
It’s up to Ysabella to prove Amodeus is innocent, find the real killer, and save their business. As she begins to dig deeper into the lives of those involved, she uncovers past betrayals, greed, a thirst for revenge that hasn’t faded in the forty years since the Crusades, and even the dirty deeds of spies working to topple the current king.
Vassari and Lampe have employed accurate historical detail—along with likable and complex characters that quickly become old friends—to give readers an entertaining and engaging read from the very first page. Highly recommended for those who love historical fiction or a good rousing mystery!
In the early years of the twentieth century, the northern woods of Idaho were known for their booming mining towns. Families filed and worked claims, hoping to make a decent living and create a home for themselves on the Western frontier. Unfortunately, those booming mining towns also had their fair share of crime. Claim jumping, the violent practice of stealing valuables and producing claims, was commonplace.
In the fifth book of The Deadman series Second Chance, Linell Jeppsen uses this fascinating setting to craft a story about a trio of rich and powerful men who have made it their goal to acquire mining claims in Wallace, Idaho, using whatever means necessary. The local miners and their families who get in their way tend to end up dead.
Matthew Wilcox, recently retired from law enforcement, has established a new detective agency with his son, Chance. He and Chance are just coming off their first case, a successful sting operation against an illegal boxing scheme. Matthew is looking forward to some relaxation and training sessions with a new stallion they’ve acquired. But the newly installed telephone rings, and the news on the other end isn’t good: Matthew’s lady friend, Annie Thurston, has been nearly beaten to death and her friend is murdered.
This new case, Matthew quickly learns, is larger in scope than what he and Chance have handled in the past. What begins as a series of relatively simple-looking claim jumps and acts of violence in the Northern Idaho woods ends up stretching all the way to the playgrounds of the rich and powerful in Seattle. The Wilcoxes are up against very powerful, very connected, evil villains.
Jeppsen has written a fast-paced, entertaining historical mystery set in the Northwest in a timeframe that is unusual for the western genre—the early twentieth century.
Using extensive research and her in-depth knowledge of the area, she provides an authentic blend of mystery and western genres, plenty of action, and even a bit of romance. Her ear for the vernacular of the time is dead-on, and her knowledge of the locales, from Idaho to Puget Sound, is clearly extensive. Readers will be drawn to the characters from the very beginning, and will enjoy spending time with them again as they take on a trinity of bad guys. The Deadman series is an action-packed, engaging blend of western and mystery fiction not to be missed.
Pro tip: Find a way to be off your computer most of the time during your promotion. You can ask friends to stage an intervention. Some authors provide their passwords to a trusted friend with instructions to change the passwords and provide only a daily summary.
And not just for the tangible results. I took a screen capture of that moment at #15 on the bestseller list for Hard Science Fiction, like Icarus taking a selfie before the inevitable plummet Earthward, to remind myself that I can do this. I belong on that list, and I’ll be back.
If you loved The Goonies movie, then take advantage of The Secret Astoria Scavenger Hunt! give-away!
We are excited and honored to have announced the 2014 grand prize award winners at the second annual Chanticleer Authors Conference’s Awards Banquet held on Tuesday, Sept. 29th, 2015 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
