We are excited and honored to officially announce the Grand Prize Winner and the First Place Category Winners for the 2018 Gertrude Warner Book Awards at the annual Chanticleer Authors Conference and the 2018 Chanticleer International Book Awards ceremony. This year’s ceremony and banquet were held on Saturday, April 27th, 2019 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
We want to thank all of those who entered and participated in the 2018 Gertrude Warner Book Awards for Middle-Grade Readers, a division of the Chanticleer International Book Awards.
Denise Ditto Satterfield,the author of theBettina’s Best First Day, The Tooth Collector Fairies, Grand Prize Winner of the Little Peeps Book Awards for Early Readers (CIBA), announced the First Place Award Winners at the Chanticleer International Book Awards Banquet and Ceremony.
2018 Gertrude Warner Book Awards for Middle-Grade Readers First in Category Winners
Keelic and the Pathfinders of Midgarth by Alexander Edlund
Guinevere: At the Dawn of Legendby Cheryl Carpinello
The Portals of Peril by Jules Luther
From the Shadowsby KB Shaw
Tallulah’s Flying Adventureby Gloria Two-Feathers
Vampire Boy by Aric Cushing
The Adventures of Rug Bug by Kay M. Bates
Congratulations to the First Place Category Winners of the 2018 Gertrude Warner Book Awards!
And now for the Gertrude Warner Book Awards GRAND PRIZE WINNER for Middle-Grade Readers
Manuscript
The PORTALS of PERIL by Jules Luther took home the Gertrude Warner Book Awards for Middle-Grade Readers
An email will go out to all First Place Category Winners and Grand Prize Winners with more information, the timing of awarded reviews, links to digital badges, and more before May 31st, 2019 (approximately four weeks after the awards ceremony). Please look for it in your email inbox.
When we receive the digital photographs from the Official CAC19 professional photographer, Dwayne Rogge of Photo Treehouse, we will post the Gertrude Warner award winners on this page.
M&M BOOK AWARDS for Mystery & Mayhem Fiction, a division of the Chanticleer International Book Awards (CIBAs)
We are excited and honored to officially announce the Grand Prize Winner and the First Place Category Winners for the 2018 M&M Book Awards at the annual Chanticleer Authors Conference and the 2018 Chanticleer International Book Awards ceremony. This year’s ceremony and banquet were held on Saturday, April 27th, 2019 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
We want to thank all of those who entered and participated in the 2018 M&M Book Awards for Mystery & Mayhem Fiction, a division of the Chanticleer International Book Awards.
Lawrence Verigin, the author of the Dark Seed thriller series and winner of CLUE and Global Thriller awards (CIBA), announced the First Place Award Winners and the Grand Prize Winner for the 2018 M&M Book Awards at the Chanticleer International Book Awards Banquet and Ceremony.PublishDriveandHindenburg Systemsawarded additional prizes to the 2018 M&M Book Award winners. Thank you!
2018 M&M Book Awards for Mystery and Mayhem Fiction First in Category Winners
Bert Mintenko and the Minor Misdemeanors by B.L. Smith
Fiction Can Be Murder by Becky Clark
A Promise Given by Michelle Cox
Campari Crimson by Traci Andrighetti
Evil Under The Stars: The Agatha Christie Book Club 3 by C.A. Larmer
Hair Brained by Nancy J. Cohen
Blood on a Blue Moon: A Sheaffer Blue Mystery by Jessica H. Stone / Stone Winkler
Moriarty Takes His Medicine by Anna Castle
Congratulations to the First Place Category Winners of the 2018 M&M Book Awards!
And now for the M&M BOOK AWARDS GRAND PRIZE WINNER for Mystery & Mayhem Fiction
A PROMISE GIVEN by Michelle Cox took home the M&M Book Awards for Mystery & Mayhem Grand Prize Ribbon
An email will go out to all First Place Category Winners and Grand Prize Winners with more information, the timing of awarded reviews, links to digital badges, and more before May 31st, 2019 (approximately four weeks after the awards ceremony). Please look for it in your email inbox.
When we receive the digital photographs from the Official CAC19 professional photographer, Dwayne Rogge of Photo Treehouse, we will post the M&M award winners on this page.
The JOURNEY BOOK AWARDS for Narrative Non-Fiction, a division of the Chanticleer International Book Awards.
We are excited and honored to officially announce the Grand Prize Winner and the First Place Category Winners for the 2018 JOURNEY Book Awards for Narrative Non-fiction at the annual Chanticleer Authors Conference and the 2018 Chanticleer International Book Awards ceremony. This year’s ceremony and banquet were held on Saturday, April 27th, 2019 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
We want to thank all of those who entered and participated in the 2018 Journey Book Awards.
Susan Marie Conrad, the author of the previous Journey Grand Prize Winner,INSIDE: One Woman’s Journey Through the Inside Passage, announced the First Place Award Winners and the Grand Prize Winner for the 2018 JOURNEY Book Awards at the Chanticleer International Book Awards Banquet and ceremony.
2018 Journey Book Awards for Narrative Nonfiction First in Category Winners
A Quest for Tears: Overcoming a Traumatic Brain Injury by Sean Dwyer
From Liberty to Magnolia: In Search of the American Dream by Janice S. Ellis
SoulStroller: experiencing the weight, whispers, & wings of the world by Kayce Stevens Hughlett
No Tougher Duty, No Greater Honor – a memoir of a Mortuary Affairs Marine by GySgt L. Christian Bussler
Goodbye to Main Street by Dennis M. Clausen
HENRY: A Polish Swimmer’s True Story of Friendship from Auschwitz to America by Katrina Shawver
The Day the Musick Died by Cheryl Hughes Musick
Honorable Mention: The Loose Ends Become Knotsby Austin M. Hopkins
Congratulations to the First Place Category Winners of the 2018 Journey Book Awards for Narrative Non-Fiction
And now for the JOURNEY Book Awards Grand Prize Winner
From Liberty to Magnolia: In Search of the American Dream by Janice S. Ellis took home the 2018 JOURNEY Book Awards for Narrative Non-Fiction Grand Prize Ribbon!
An email will go out to all First Place Category Winners and Grand Prize Winners with more information, the timing of awarded reviews, links to digital badges, and more before May 31st, 2019 (approximately four weeks after the awards ceremony). Please look for it in your email inbox.
When we receive the digital photographs from the Official CAC19 professional photographer, Dwayne Rogge of Photo Treehouse, we will post the photographs of the JOURNEY winners on this page.
CYGNUS BOOK AWARDS for Science Fiction, a division of the Chanticleer International Book Awards.
We are excited and honored to officially announce the Grand Prize Winner and the First Place Category Winners for the 2018 CYGNUS Book Awards for Science Fiction Novels at the annual Chanticleer Authors Conference and the 2018 Chanticleer International Book Awards ceremony. This year’s ceremony and banquet were held on Saturday, April 27th, 2019 at the Hotel Bellwether by beautiful Bellingham Bay, Wash.
We want to thank all of those who entered and participated in the 2018 Cygnus Book Awards for Science Fiction, a division of the Chanticleer International Book Awards.
Sean Curley, the author of the previous Cygnus Grand Prize Winner, OVER, announced the First Place Award Winners and the Grand Prize Winner for the 2018 CYGNUS Book Awards at the Chanticleer International Book Awards Banquet and Ceremony. PublishDrive and Hindenburg Systems awarded additional prizes to the 2018 CYGNUS Book Award winners. Thank you!
2018 Cygnus Book Awards for Science Fiction First Place Winners – Best in Category
The Fortune Follies by Catori Sarmiento
It Takes Death to Reach a Star by Stu Jones & Gareth Worthington
Solar Reboot by Matthew D. Hunt
Apex Five by Sarah Katz
The One Apart: A Novel by Justine Avery
The Selah Branch by Ted Neill
Honorable Mention: Ten Directionsby Samuel Winburn
Congratulations to the First Place Category Winners of the 2018 Cygnus Book Awards for Science Fiction.
And now for the
CYGNUS BOOK AWARDS
GRAND PRIZE WINNERfor Science Fiction
The Korpes File by J.I Rogers took home the 2018 CYGNUS Book Awards for Science Fiction Grand Prize Blue Ribbon.
An email will go out to all First Place Category Winners and Grand Prize Winners with more information, the timing of awarded reviews, links to digital badges, and more before May 31st, 2019 (approximately four weeks after the awards ceremony). Please look for it in your email inbox.
When we receive the digital photographs from the Official CAC19 professional photographer, Dwayne Rogge of Photo Treehouse, we will post the CYGNUS winners on this page.
The 2019 Chanticleer Authors Conference (CAC) and the Chanticleer International Book Awards (CIBAs) for 2018 wrapped up on Sunday, April 28th at five o’clock in the afternoon. Attendees and presenters began arriving on Wednesday, April 24th to participate in the Master Writing Craft workshops presented by the internationally bestselling author—Master of Suspense J.D. Barker and Top Senior Editor, Jessica Page Morrell.
This unique and progressive conference was jammed packed with sessions serious authors featured sessions and workshops on the business, marketing, and technologies of publishing and of being an author. CAC19 attendees were also offered advance writing craft sessions and workshops. Hollywood was also represented at #CAC19 with Scott Steindorff, the ‘Hollywood Bookman’ and Major A-list Film Producer – and president of Stone Village Productions shared with us in his sessions and interviews his knowledge about “What Hollywood Wants,” “How to Construct Big Ideas,” “How Storytelling is Changing,” and more.
2018 Chanticleer International Book Awards
The 2018 Chanticleer International Book Awards winners for sixteen divisions were announced on Saturday evening at the CIBA banquet and awards ceremony along with the 2018 Overall CIBA Grand Prize in conjunction with the annual Chanticleer Authors Conference. The ceremony was held at the ballroom of the luxurious Hotel Bellwether on the waterfront of Bellingham, Wash.
The CIBA celebration began at six o’clock in the evening with a cocktail party. Hindenburg Systems out of Denmark had a drawing for three excellent prizes that included a 2-year subscription to their state-of-the-art audiobook and podcast software systems, a one-year subscription, and a really cool Hindenburg computer/commuter bag during the cocktail party.
A coveted Chanticleer Blue Ribbon—You know you want one!
The Chanticleer International Book Awards Ceremony
The CIBA Banquet and Ceremony began at seven-thirty in the evening with the banquet catered by the Hotel Bellwether and the Executive Chef Peter Birk. We began the CIBA announcements at eight o’clock with an explanation of the judging rounds and process. There were sixteen presenters who individually recognized all of the CIBA Semi-Finalists who were in attendance before announcing his or her division’s First Place Category winners for each of the sixteen divisions. PublishDrive and Hindenburg Systems presented each CIBA Blue Ribbon Award Winner with a prize certificate. After a short intermission, the awards presenters announced and recognized each divisions’ grand prize winners. Each one of the CIBA Grand Prize Award Winners was presented with a grand prize package from PublishDrive and Hindenburg Systems along with the coveted grand prize ribbons. The 2018 Chanticleer International Book Awards ceremony concluded with the announcement of the 2018 Overall Chanticleer Book Awards Grand Prize winner.
Professional photographer Dwayne Rogge of Bellingham based Photo Treehouse was available during the cocktail hour to take headshots and souvenir photos. He and his assistant also took photographs to record the award winners and division grand prize winners. These photos will be for digital download available by May 20, 2019. The link to the website for the complimentary digital photos will be emailed to all of the conference attendees. Printed photos will also be available for purchase on the website.
The CIBA winners will be revealed—please standby…
2018 CIBA Award Winners Announcements
We will begin creating the website posting that recognizes the First Place Award Winners and the Grand Prize Winners of the sixteen divisions of the 2018 Chanticleer International Book Awards starting today, April 29, 2019. We appreciate your patience with us as it takes time to double-check, create the links, recognize the winners and create the website posts. The CIBA website postings announcements will be in the order of the sixteen divisions’ submission deadlines starting with the Cygnus Book Awards for Science Fiction moving on to the last submission date for the Instruction & Insight Book Awards. We appreciate your patience as we move through the list.
Each of the 2018 CIBA divisions winners will be posted on the homepage of the Chanticleer website under WRITING CONTEST NEWS.
Please visit the Chanticleer Reviews’ website for more of our exciting updates and CIBA announcements! We will also post to our social media platforms:
SAVE the DATE: The next Chanticleer Authors Conference is scheduled for April 17 – 19, 2020 with Master Classes held on Thursday, April 16, 2020. We will announce the 2019 Chanticleer International Book Award Winners on April 18, 2020.
We all, probably, know these writing tips, but if you are like me, I can always use a reminder to rid my writing of “spiderwebs,” “dust bunnies,” and the “clutter” that can gradually accumulate in my writing.
It is time to Spring Clean our writing habits with precise, fresh language. Jessica Morrell suggests searching for these culprits that can easily sneak into our writing.
Add this checklist to your Writer’s Toolbox.
Said exclamations:Today’s readers are sophisticated and understand when characters are talking and that at times the character’s voices and emotions change. The notion is the ‘he said, she said’ parts of fiction appear invisible. Readers understand that a character might sound shrillby the circumstances and dialogue spokenso you don’t need to proclaim,Mary Ellen shrieked shrilly. Never write Jason emoted, pleaded, bantered, snarked, smirked, blasted, bleated, peeped, groused. Now occasionally in the midst of a horror story, you might want to underline how terrified a character is, but consider dabbing these attributions in only for the most terrifying or surprising moments.
Clichés. Oh how, I hate thee. Eliminate all yourI took a deep breath. Ditto foreyes widened, out of the corner of my eye, jaw dropped, raven locks, and steely blue eyes. Then there is: Each and every, knife to my heart, piece of cake, fire in the belly, he/she took my breath away.And before you write about your characters staring into each other’s eyes, think about how often it happens in real life and how often it happens in your stories.
Mind matters, especially in the first person. You don’t need to report on how the character is reviewing things in his/her mind because this distances the reader and reminds her there is a narrator instead of the reader living amid the story world. So eliminate ‘mind raced‘ ‘thoughts raced‘ ‘mind’s eye‘ (a truly lame term), and ‘searching her mind.‘
I saw. If you’re writing in close first person you don’t need theI saworI looked part of the sentence. Example: I saw ahead of me three leprechauns frolicking merrily in the grass. Instead:Ahead three leprechauns frolicked merrily in the grass. Why? The reader wants to pretend that he or she is spotting the leprechauns along with the character. Also describing the leprechauns implies the narrator or character is seeing or observing. No need to state it.
Prepositional phrases. Prepositions are the carbohydrates of language. Of course, we need them for clarity but use with care. Instead of a book of poetry, use poetry book. Instead of a tower of flames, use towering flames.
So here’s the trick: Don’t always use the first word or phrase that pops into your head because you might be using rusty, old clichés. Or fix these dullards when you edit. Likestock still, fast asleep, choking back tears, stirred up a hornet’s nest, did a double take, under the radar, and never in her wildest dreams.
Keep writing, keep dreaming, have heart. Jessica Morrell
Jessica Page Morrell
Jessica Morrell is a top-tier developmental editor and a contributor to Writer’s Digest magazine, and she teaches Master Writing Craft Classes at the Chanticleer Authors Conference that is held annually along with teaching at Chanticleer writing workshops.
Once you’ve finished a draft of your novel it’s time to buckle down. Because writers need to learn how to revise and edit themselves. Period. Revision skills are what separate amateur writers from polished and publishable writers.
It’s not easy, and yes it can seem daunting. But then, it’s a learned skill like many others, so we’re going to dig in with a four-step program. Why four steps you ask? You cannot work effectively at all levels of a novel or memoir at the same time. You need to work first with the structure and straighten out the big problems, then move down to the next level. It’s pointless to become preoccupied with single paragraphs or sentences if the whole structure is shaky. After all, some of those paragraphs you’re obsessing over might not make it to the final draft. In fiction, you’re assuring that each of the three acts—intro or set up, adding complications, resolving the conflict, all exist in the right proportion and contain the appropriate twists and reversals. In the same way, you need to tackle each chapter, section, subsection, paragraph, and sentences.
This workshop is designed for fiction writers and memoirists to refine your first draft in thoughtful, organized steps.
Workshops and Sessions Jessica will teach at the 2019 Chanticleer Authors Conference:
During the Conference:
Immersive Fiction in 3 Sessions:
Writing Fiction so Readers Land Amid Your Story and Don’t Want to Leave. Ever.
We live in a clattering, distracting world that pulls at readers’ attention and senses. To compete your fiction needs be immersive, as in an alternate reality that your reader can enter into. Thus your readers are experiencing it, not simply reading it. An immersive story is an intimate, sensory story. It takes place in a world that a reader can see, smell, feel, and hear and it’s based on characters readers come to know and care deeply about. With the opening pages, readers are swept into a world that is so resoundingly real and intricately constructed that they leave their ordinary lives to venture forth and live daily along with the characters.
Immersive Fiction Part 1: Atmospherics
Readers want to feel as if they’re part of a story world interacting with viewpoint characters. Fictional worlds that are immersive are nuanced, intricate, and alive with significant details. We’ll sort through what makes details significant and necessary. Plan to delve into atmosphere and tone, often under-appreciated techniques in a writer’s toolbox, yet they can be so effective to heighten suspense, create reality, and underline emotions and key moments. We’ll highlight how to use weather, lighting, interiors, unsafe places, and what I call “surround sound.” Finally, we’ll also discuss the key elements needed of world build in realistic genre fiction such as historical, sci-fi, and fantasy, and to make your stories memorable and immersive.
Immersive Fiction Part 2: Your Sometimes Heart-breaking, Sometimes Messed-up, Sometimes Heroic Fictional Cast
For many writers, the most fun of creating a story is fleshing out characters who battle, grow, and plop into heaps of trouble. Because readers need relatable, yet irksome, yet potent story people to follow and fret over. Their flaws and mistakes drive us crazy, their choices and moral dilemmas worry us sick, their triumphs feel as sweet as our own.
Characters first need to be intriguing and readers need to meet them at a pivotal, irreversible moment. From there they’ll tread where we dare not, fall in love with losers and sometimes winners, and take on monsters when we’d be cowering. But still characters, including secondary characters, need a vivid essence and need to be bigger than life. And by story’s end they need to grow, also called an arc. This workshop will delve into the more intricate aspects of character building and creating arcs, the art of creating characters who will live in the reader’s heart and memory.
Immersive Fiction Part 3: Stakes and Motivations
One major reason that people ‘buy into’ storytelling of all types is that there are serious stakes involved. Readers need to feel as if they also have a stake in the story. Stakes create tension, but most of all dread in a story because a character’s happiness, perhaps even his life, depends on them. The stakes might mean saving a vulnerable child snatched by a creepy predator, or saving the galaxy, or defeating Voldemort and his Deatheater.
Motivations are the reason characters attempt any action in a story. You’ll learn that motivations are deeply felt, drive a story, and will require a character’s chief personality traits to fulfill. We’ll discuss how motivations reveal backstory and a character’s inner world, create goals, and will exact a cost as the story progresses. We’ll discuss a variety of stakes, motivations, and goals so that you’ll learn clear examples of how all are entwined with plot and character.
Sean Curley with his Chaucer Grand Prize novel. Propositum, at the Historical Novel Society Book Fair.
Sean Curley is a computer scientist, technical executive, humanist, and author. We at Chanticleer know him as a true renaissance man.
His accomplishments include building out seven software companies, founding and spearheading numerous non-profit, humanist organizations, running Oracle’s documentation and engineering teams (Sean is Vice President of Oracle’s* Product Development division) consisting of over 10,000 books, implementing deep-learning to automatically translate books into ten languages, working overseas multiple times, and publishing two award-winning novels—Propositum, historical fiction and OVER, Science Fiction. You can read Chanticleer’s reviews by clicking on the titles.
Sean will present a session on BLOCKCHAIN and PUBLISHING at the 2019 Chanticleer Authors Conference. Blockchain and publishing were right up there with audiobooks for buzz-worthiness at the Digital Book World, London Book Fair, and ALA (American Library Association) publishing conferences. It is looming on the radar and is touted to be the next big thing in the INDIE publishing industry. We are fortunate to have Sean Curley decipher the techno talk for us. I know of no one else who would be qualified to speak to authors about Blockchain and the publishing industry than author and computer scientist, Sean Curley.
The New Paradigm of Blockchain Publishing
What is Blockchain and how could it impact the publishing industry? You’ve heard about bitcoins or cryptocurrency, which are one of the many uses of Blockchain technology, but did you know that the same concepts that have made bitcoins so popular can be applied to books? How might that work?
There are advantages to a blockchain-enabled publishing paradigm, but the industry may be slow to adopt this cutting-edge technology. This talk will cover the basics of blockchain technology, how it could be used for publishing, and more importantly tracking, books, and some of the caveats.
Admittedly, these concepts are fairly new and somewhat technical. Nevertheless, these ideas are something every writer, especially self-published, should understand.
*About Oracle
With more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. Oracle engineers hardware and software to work together in the cloud and in your data center–from servers and storage to database and middleware, through applications. Learn more about Oracle http://oracle.com/us/corporate.
You can find Sean through Amazon, Linked-In, or Facebook, or at writer’s conferences where he is a frequent speaker.
PROPOSITUM by Sean P. Curley CHAUCER Grand Prize Winner for Historical FictionOVER by Sean P. Curley CYGNUS Grand Prize WInner for Science Fiction
Carol M. Cram is the author of three novels of historical literary fiction. Her first novel, The Towers of Tuscany (Lake Union Publishing, 2014) and her second novel, A Woman of Note (Lake Union Publishing, 2015), were both designated Editor’s Choice by the Historical Novel Society in the UK, and both won First in Category for the Chaucer and Goethe awards (Chanticleer Book Awards), with The Towers of Tuscany also winning the Grand Prize Chaucer Award for best historical novel pre-1750. Her third novel, The Muse of Fire, published in January 2018 by Kindle Press (e-book) and New Arcadia Publishing (print), won the Bronze for Best Historical Fiction from the Independent Publishers’ Book Awards and is currently short-listed for the Goethe award.
Carol has also written over fifty best-selling college textbooks in computer applications and communications for major US publisher Cengage Learning and was on faculty at Capilano University in North Vancouver for over two decades. In addition, she was Vice President of Clear Communications Consultants and facilitated communications workshops for corporate and government clients.
Carol holds a BA in English Language and Literature from the University of Reading in England, an MA in Drama from the University of Toronto and an MBA from Heriot-Watt University in Edinburgh. Carol and her husband, painter Gregg Simpson, live on beautiful Bowen Island near Vancouver, BC.
SESSIONS & PANELS
Tapping into the Experts for Researching Your Work in Progress
Whether or not you write Thrillers, Science Fiction, Mysteries, Contemporary Social Themes, YA, Historical, or any genre, Carol’s guidelines and Tips for connecting with sources and tapping experts will come in handy.
NaNoWriMo Panel – Or Why I Broke Up with NaNoWriMo OR Why Am I Obsessed with NaNoWriMo
There is no doubt that this will be a lively panel discussion!
Historical Authors Panel
Carol M. Cram will announce the new CHAUCER Book Awards winners on Saturday, April 27, 2019, at the Chanticleer International Book Awards ceremony.
And she adores cookbooks and traveling! Check out Carol’s blog –it is like going on a mini-vacay!
Pitching Your Book Release to the Press: Creative Tools for Gaining Media Attention
“Is it even worth my time to send out a press release for my book launch?”
This question came up during a kaffeeklatsch at last year’s Chanticleer Authors Conference and judging by the lively discussion at the table, it was a dilemma on the minds of many participants that weekend. In today’s flooded media landscape, is it still possible for small press and indie authors to get press for their book releases? And if so, how?
My answer that day? Yes, but…
As an indie or small press author, you can still gain earned media attention (print and digital) for your book launch. But if you think you’re going to get there with a run-of-the-mill press release, think again.
In preparation for this year’s conference, I want to expand on the answer I gave that day, along with a few new pieces of advice to help authors gain earned media attention with a little luck and a whole lot of creativity.
There are four to seven thousand new titles released daily. Your book release is not the headline.
Your Book Release Is Not the Headline
When I sit down to work with an author on a press release or an earned media package, here is the first thing I tell them: your book release is not the headline. To get the attention of the press, we need to hand them news that goes beyond “Author Releases New Book.”
Think about it: editors and bloggers get sent dozens of press releases every day. Unless you’ve just written the sequel to a New York Times bestseller, you need to give them a reason to care about you and your book above all the others. In other words, you need to present them with an angle that will help them place your book release as part of a larger story. What makes you stand out and why will their readers care?
Brainstorming Your Media Angle
It can be difficult to step back from your book and look at the bigger picture. But that’s what you have to do if you want to create a human interest story around your book release.
Here are a few questions to get you brainstorming:
What compelled you to write this book?
How is it different from other books in your genre?
Was your process for writing or researching the book unusual? If so, how?
Is the subject of your story particularly relevant to current events?
Is the subject or setting of your book particularly relevant to a niche group of people?
Is there anything about your personal story that would interest readers? For example are there obstacles you’ve overcome, or an unusual current or former profession?
Targeting Your Message to Your Audience or Come Up “Crickets”
Once you’ve brainstormed all of the things that make your book release unique, it’s time to dial down and refine your message.
Remember though: when it comes to media pitches, one size doesn’t fit all. The surest way to guarantee zero response for your news is to send a blanket email to the media that contains a formulaic press release. I can promise, you’ll hear crickets in return.
Your media pitch should change depending on the outlet and the intended audience. For example, a regional print magazine featuring notable women might be interested in how your memoir ties to current events or why your novel is set in a particular location. A book blogger, on the other hand, will probably care more about the background story of how you became an author or the quirky methods you use when you research historical fiction.
I usually recommend writing two or three different press releases — one for industry-specific press like book blogs; one for local and one for regional presses; and if it applies, one for a niche audience. The more targeted you get — both in your press release and in the personalized emails you send to the media — the better your chances of getting your news featured.
Don’t come up “crickets” in your press releases and book launch strategy.
More Tips On Getting Media Attention – Session at Chanticleer Authors Conference
If you plan to attend the 2019 Chanticleer Authors Conference, I will have even more tips and plenty of time for questions during my session, “Getting Media Attention as a Small Press or Indie Author.” You’ll walk away with concrete tools for writing press releases, pitching to the media, and preparing for press interviews.
Allison Vrbova, Two Willows PR & Marketing
Publicity and marketing consultant Allison Vrbova has helped countless small press authors, independent artists, and entrepreneurs beat the odds to gain media attention in regional and national publications. You can learn more about her consulting work at www.twowillowseditorial.com
Ronald E. Yates is an award-winning author of historical fiction and action/adventure novels, including the popular and highly-acclaimedFinding Billy Battlestrilogy. His extraordinarily accurate books have captivated fans from around the world who applaud his ability to blend fact and fiction.
Ron is a former foreign correspondent for theChicago Tribuneand Professor Emeritus of Journalism at the University of Illinois where he was also the Dean of the College of Media.
His award-winning book,“The Improbable Journeys of Billy Battles,”is the second in hisFinding Billy Battlestrilogy of novels and was published in June 2016. The first book in the trilogy,“Finding Billy Battles,”was published in 2014. Book #3 in the trilogy (The Lost Years of Billy Battles) was published by Mill City Press in June 2018. All three books have placed in the Chanticleer International Book Awards.
He is also the author ofThe Kikkoman Chronicles: A Global Company with A Japanese Soul,published by McGraw-Hill. Other books includeAboard the Tokyo Express: A Foreign Correspondent’s Journey through Japan, a collection of columns translated into Japanese, as well as three journalism textbooks:The Journalist’s Handbook,International Reporting and Foreign Correspondents, andBusiness and Financial Reporting in a Global Economy.
Ron lived and worked in Japan, Southeast Asia, and both Central and South America where he covered several history-making events including the fall of South Vietnam and Cambodia; the Tiananmen Square massacre in Beijing; and wars and revolutions in Afghanistan, the Philippines, Nicaragua, El Salvador, and Guatemala, among other places.
His work as a war correspondent resulted in several awards, including the Inter-American Press Association’s Tom Wallace Award for coverage of Central and South America; the Peter Lisagor Award from the Society of Professional Journalists; three Edward Scott Beck Awards for International Reporting, and three Pulitzer nominations. Ron is a proud graduate of the William Allen White School of Journalism at the University of Kansas and a veteran of the U.S. Army where he served in the Army Security Agency.